SaaS University: Key New Research Highlights in
Austin, TX 2012
At Softletter's SaaS University, you'll not only have the opportunity to learn from and network with some of the industry's leading experts on SaaS and the Cloud, you'll be obtaining the most up-to-date and relevant information on the industry available anywhere.
Key Highlights from Softletter's 2012 Survey
Now in its fifth year, the Softletter SaaS Report is the standard by which SaaS companies measure their business operations and key metrics. At the University in Austin, TX, attendees will hear key metrics and highlights from the report broken out by company development state, revenue size, and years in business. Key highlights analyzed will include:
- Financial performance of SaaS companies
- Multi-tenancy adoption rates, challenges, and alternatives
- Freeumium and trial access conversion to sale rates
- SaaS company infrastructure choices
- Price discounting options and levels
- PaaS choices and adoption
- Out sourcing choices by SaaS firms
- Best practices in customer service
- R&D, sales, and marketing expenditures
- Discounting levels for multi-year contract committments
And much, much more
Key Highlight from Softletter's Lead Generation, Management, and Conversion to Sales Report
Lead scoring and conversion rates are on every sales exeuctive's and vp of marketing's lips, but there hasn't been a lot of data provided on best practices and metrics for this key marketing activity. With the Softletter Lead Generation, Scoring, and Conversion to Sales Survey that's changed. At SaaS University in Austin, TX attendees will anlayze trends and results from the survey. Key metrics you'll be provided include:
- Lead scoring methodoligies and data points
- Lead definitions approaches
- Differentiators between warm leads, market qualified leads, and sales qualified leads
- Most popular lead generation systems (and ratings of these systems)
- Conversion to sales rates