The Softletter Telesales Compensation and Efficiency Report:

$399.00 

The Softletter Telesales Compensation and Efficiency Report provides software companies with up-to-date benchmarks, metrics, and best practices information on compensating your sales force.  The report covers everything from base pay rates and variable compensation to sales close periods and yearly sales plan achievement.

In addition to company revenue size, the report breaks software firms into four basic categories: Desktop/Retail, OEM, On Premise, Client/Server, and SaaS (Software as a Service). This enables you to compare your company’s performance and goals against similarly sized type and category peers.  The Softletter Telesales Compensation and Efficiency Report contains over 250 charts and graphs as well as informed commentary and insights of the critical information being presented.

The Softletter Direct Sales Compensation and Efficiency Report:

$399.00 

Packed with up-to invaluable benchmark information on sales compensation and efficiency statistics such as close rates, The Softletter Direct Sales Compensation and Efficiency Report is a must purchase for any software company head of sales and marketing. The report breaks companies down by revenue, development, years in business and four key categories: desktop/retail, OEM, on premise, client/server and SaaS (Software as a Service). Key sales metrics analyzed include close rates, compensation levels and models, variable compensation payment rates, bonuses, quota performance and attainment, sales plan performance and attainment, and more. The Direct Sales Report contains over 200 charts and graphs as well as informed commentary and insights on the critical information being presented.

The Softletter SaaS Marketing Report:

The Softletter SaaS Marketing Report is the most comprehensive marketing reference work available anywhere in the industry.The report is designed to provide a critical central repository of information and metrics that allows software marketers to immediately compare the most popular marketing tactics and systems within an objective and knowledgeable framework.

The Softletter SaaS Marketing Report analyzes 22 separate marketing activities in detail and provides key metrics including effectiveness, % of budget, plans to expand/decrease budgetary expenditures per program and much, much more. Programs are ranked in the aggregate, allowing your company to quickly analyze their relative effectiveness, cost, and planned future expenditures by your industry peers.

The Softletter SaaS Report

541 pages of invaluable data and survey results on SaaS from the viewpoint of technology providers. “This report includes the most extensive benchmarking data available in the SaaS market today,” Jeff Kaplan, Managing Director of THINKstrategies, Inc. and the SaaS Showplace.

The Softletter SaaS Report is the most up-to-date source of metrics, benchmarks, and information available today on software publisher’s attitudes and best practice approaches to the SaaS tsunami sweeping the industry. If your business is SaaS-based or will be impacted by SaaS, this handbook is a must purchase.

 The Softletter Financial Handbook

The Financial Handbook, 2010 Edition is a 500+ page treasure chest of statistical reports and benchmark studies on software finance and operations. Here in one easy-to-navigate book you’ll find dozens of separate surveys and reports on all kinds of software companies, public and private, with data that companies usually share only with the most trusted industry analysts. 

And you’ll find more than just raw numbers. We’ve drawn on our network of company managers and experts for a wealth of analysis, tips and metrics that will also help you develop smarter management strategies. You could spend years collecting this kind of savvy advice (just as we’ve done). Or you can browse the pages of The Softletter Financial Handbook—and get instant access to an invaluable knowledge base.

The Softletter Sales & Marketing Superbook

The Software Sales & Marketing Superbook from Softletter is packed with state-of-the-art software sales and marketing tactics, plus more than 400 profit-boosting tips, case studies and hard-to-find survey data geared specifically for software companies.

Find out how you can survive and prosper with the 596-page Software Sales & Marketing Superbook from Softletter. CEOs and sales and marketing executives at business software companies will find literally thousands of suggestions for lead generation, closing and cost containment. The Superbook also contains updated benchmark data covering software sales quotas and commission plans, software marketing budgets, ROI targets, and much more. Updated yearly, discover how you compare to your true peers!

The Softletter SaaS Escrow Report

The Softletter SaaS Escrow Report provides software companies and companies using SaaS applications with up-to-date benchmarks, metrics, and usage information on SaaS Escrow and fallover/failover services. The report covers everything from SaaS application usage, value and risk perceptions associated with SaaS application adoption and forecasted use of SaaS applications and the need for SaaS escrow services.

Softletter believes that both SaaS application providers and subscribers need to take a closer look at their strategies in regards to software escrow as the adoption of SaaS applications continues to grow. Companies are rapidly moving to SaaS for their mission critical applications and need to plan and prepare for and be ready to manage risk. This report will help raise your awareness of the availability, purpose, and value of SaaS escrow services, which will enable your firm to create contingency plans to both protect your data and quickly maintain application uptime if your services provider fails temporarily or permanently.

The report breaks out responses by company revenue size and years selling, or using, SaaS applications. This enables you to compare your company’s performance and goals against similarly sized types and category peers.  We are confident that this report will be an invaluable source of information to guide the adoption and/or implementation of a SaaS Escrow strategy.