SUMMARY
The Softletter SaaS Marketing Report is the most comprehensive marketing reference work available anywhere in the software industry.The report is designed to provide a critical central repository of information and metrics that allows software marketers to immediately compare the most popular marketing tactics and systems within an objective and knowledgeable framework.
The Softletter SaaS Marketing Report analyzes 22 separate marketing activities in detail and provides key metrics including effectiveness, % of budget, plans to expand/decrease budgetary expenditures per program and much, much more. Programs are ranked in the aggregate, allowing your company to quickly analyze their relative effectiveness, cost, and planned future expenditures by your industry peers.
SCOPE
- Comprehensive examination of 22 categories of marketing activities and programs used by SaaS comapnies, as well as comparison to results to the software industry in the aggregate.
- Covers all traditional programs (Print Adversting, Direct Mail, Public Relations,etc) and internet driven programs (EMail, PPC, Webinars, SEO, etc.).
- All data cross-referenced by company revenue size and stage of development.
REASONS TO BUY
- CEO, CFO and COO’s for end of year report metrics and benchmarks.
- Understanding marketing trends.
- Marketing Management must have report to understand marketing program trends, success rates, expenditures, best practices, and marketing plan metrics.