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October 20, 2010
P: Randy Hujar and Rick Chapman
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March 25, 2010
P: Rick Chapman
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February 16, 2010
P: Rick Chapman
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Highlights from Softletter's 2010 SaaS Report
Thursday, March 25th, 2010
Presented by: Rick Chapman, Softletter Publisher and Managing Editor
On March 25th, from 12 to 1PM, Softletter managing editor Rick Chapman will discuss key highlights and special excerpts from the soon to be released 2010 edition of the industry standard Softletter SaaS Report. Now in its fourth year, the Report is the benchmark by which SaaS firms compare and analyze their performance metrics and best practices against their peers.
The Report is based on Softletter articles on SaaS and the Softletter SaaS/Cloud survey. This year, 140 senior SaaS executives answered over 100 detailed questions analyzing every aspect of SaaS business operations and metrics. The information presented at this videocast is available only from Softletter.
Key datapoints that will be analyzed during this one hour presentation include:
- Revenue growth and profitablility of SaaS firms
- Primary and international markets
- Most widely used pricing and subscription models
- Percentage of SaaS companies allowing customers to install their products behind the customer's firewall (hybrid models)
- Key SaaS business metrics, including % of revenue spent on R&D, sales and marketing, and resubscription rates
- Multi tenancy adoption and trends
- Outsourcing trends and sources
- Cloud and SaaS infrastructure choices and costs
- SaaS channels
- SaaS customer service practices and metrics
- The impact of SaaS on product and community management
And much more.
This session will be information packed and the datapoints discussed completely up-todate.
If you're a SaaS company, or planning a transition to SaaS, the information that will be discussed during this presentation provides critical insights and information you need to have. Questions from the audience will be accepted and answered during the presentation.
Highlights from Softletter's Free Use (Freemium) and Trial Access Report
Note: There are audio difficulties with the microphone during the beginning of the presentation and the volume of Rick's voice does fluctuate. We apologize for this inconvenience.
Tuesday, February 16th, 2010
Presented by: Rick Chapman, Softletter Publisher and Managing Editor
This videocast analyzes selected highlights and results from the Softletter Free Use (Freemium) and Trial Acceess Report. The Report covers free and trail access metrics and conversion to sales numbers for SaaS (Software as a Service) companies. The report provides extensive benchmarks and metrics that enables you to measure your company's performance and achievements against your peers (and competition). The reports breaks results down by size and development stage of company.
This session looks at benchmarks and metrics from the report focusing on:
- Monthly Subscription Revenue
- Use of Free vs. Trail Access
- Methodology and Business Practices of Free vs. Trial Access
- Product upgrade structures and special offers
- Results from use of Free and Trial Access programs
- Conversion results (percentage and time)
- Follow up marketing programs used and success rates
- Marketing programs used to promote Free and Trial Access
- Account deactivation practices
Presented by Rick Chapman, Publisher and Managing Editor. VPs and Directors of Marketing and Sales should find the session very interesting and timely as companies try to maximize the effectiveness of their marketing budget.
Watch Here
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