The Product Marketing Handbook for Software, 5th Edition

$69.99 

The Product Marketing Marketing Handbook for Software, 5th Edition is the definitive guide to successful software marketing and sales. Written by Merrill R. (Rick) Chapman, author of In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, the Handook is completely up-to-date. Its 16 chapters and appendices, 690 pages, over 2600 checklist items, 300 cost-of-marketing line items, 20 case studies, 30 illustrations and figures, sample forms, free spreadsheets, and product management forms make the Handbook absolutely indispensable for any software company looking to succeed in today’s ultracompetitive environment.

First published in 1993, the Handbook is in use today at companies such as Symantec, Microsoft, Lucid8, and hundreds of other software companies, both large and small. Read excerpts from every chapter on this site!

The Aegis Product Positioning Workbook

$29.95

The Aegis Product Positioning Workbook for Software is a unique tool designed to help product marketers successfully execute this most critical of marketing tasks. Based on the product methodology described in The Product Marketing Handbook for Software, 4th Edition, The Product Positioning Workbook for Software assists you in using the industry’s most advanced product positioning methodology.

The goal of the Workbook is to help you create a product description that is self supporting, internally logical, and capable of being communicated to buyers with a minimum of confusion. To reach this goal, the Workbook steps you through the
process of:

• Conceptualizing your product.

• Visually identifying it.

• Attaching favorable images and layering them.

• Creating a compelling marketing vocabulary to describe it in your collaterals and during the sales cycle.

The Aegis Product Marketing Workbook

$39.95

All The Product Marketing Handbook for Software, 4th Edition checklists are easily accessible in a bound 8x1/2" by 11" workbook. Each section includes a preface covering key marketing points, notepad, and coordinator forms that let you add information about personnel who are working with you on your marketing projects.

In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, 2nd Edition

"In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters is a most valuable book and is a wonderful read for anyone in the software industry. For those in sales and marketing, it is clearly required reading, and in fact, should be reread periodically. While In Search of Excellence turned out to be a fraud, In Search of Stupidity is genuine, and no names have been changed to protect the guilty."

Ben Rothke, Slashdot.org.

Read Ben's complete review of the
second edition on Slashdot here

For more information about the book and excerpts; Click Here