Softletter's SaaS University: Marketing, Selling, Infrastructure and Financing Conferences 2010
Architecting SaaS Communities for Growth and Profitability
Our fourth year providing actionable SaaS benchmarks, metrics, and hard data not available from any other source
Register Today for Washington DC Conference: $995 per attendee, $795 Early Bird Pricing. EB pricing is available through April 7th because of the holidays and attendee requests! Save with Group Discounts, Sofltetter Subscribers save an additional $200 on their attendance
U.S. Sessions
- Dallas/Ft. Worth, Texas, January 26, 27 and 28 (Complete)
- Washington, D.C., April 20, 21 and 22 (Open-Register Today)
- Denver, CO, October 26, 27 and 28
- New York, NY, December 15, 16 and 17
International Session
- Amsterdam, Holland, June 1,2
Agendas for all the 2010 sessions are not yet set, but all programs will feature:
- 30+ Sessions
- Five Tracks
- Five Keynotes
- Optional Workshops: In chicago our optional workshops covered pricing, channel development and outsourcing your SaaS Development.
 In addition, attendees at every SaaS University conference every attendee receive valuable takeaways. Chicago attendees received a free copy of The Softletter SaaS Marketing Report, over 450 Pages of analysis of 22 separate marketing activities, from analysts to PPC and trade shows. Over 400 Charts and Graphs. A $500 value.
"I've gone to other SaaS conferences and got tips; I went to Softletter's Chicago conference and got hard data and answers".
-Gary Skiba, CEO, Midamak
"I would like to thank you for putting on such a great show last week in Chicago. I still don’t know how I ended up hearing about the conference but I have to say it was one of the most eye opening and helpful two days since I started my company. It is great to see other companies with the same issues, and people with answers to a lot of the problems and questions we are facing".
-Joseph Collins, CEO, VaporStream
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The 2010 Software as a Service (SaaS) Survey
Survey Closed - Look for Results in upcoming Newsletters
Dear Colleague:
Welcome to the 2010 edition of our industry leading SaaS survey. Now in its fourth year, this survey is the standard by which SaaS technology providers track and measure key trends, developments and metrics in the industry. This survey is aimed at software developers/publishers who are currently selling SaaS products in the commercial software marketplace. If your company, division, or business unit is not deriving at least 80% of its revenue from sales of SaaS systems and services, please do not take this survey.
This is a big survey: based on your answers, you will fill out approximately 75 to 90 questions, but we've made them as simple and easy-to-follow as possible. We estimate that this survey will take from 20 to 30 minutes to complete. Please note that many questions require you to provide an answer in order to proceed through the survey; you will not be able to simply fill out a few questions at the beginning of the survey, then fill out the address information at the end to receive the results. You will need to finish the survey. (You can begin the survey, then for up to 21 days finish it later or revise your answers if you wish.)
Everyone who supplies data for this survey will receive a complimentary copy of the summary results in upcoming issues of Softletter. Of course, all responses will be strictly confidential. We won't disclose or identify data about any individuals or about participating companies. Rick Chapman, Softletter's publisher and managing editor, will be presenting detailed analyses of the results in his presentations at SaaS University: Marketing, Sales, Infrastructure and Finance Conferences in 2010. More info at www.softletter.com.
Please be sure to provide a valid E-mail address when completing the survey as the summary results will be sent by E-mail via an electronic version of Softletter.
You may want to pass along information about the Softletter 2010 SaaS Survey to a colleague in the industry who you feel should participate.
This survey closes January 31st.
Many thanks for your help!
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Coming in February
Key Highlights from Softletter's Free Use (Freemium) and Trial Access Survey
New Videonar and Webinars will be coming soon
Wednesday, February 16th, 2010; Time: 12:00AM to 1:00PM, EDT/EST
Presenter(s): Rick Chapman, Softletter Publisher and Managing Editor
This videocast will analyze the results from just the upcoming release of the Softletter Free Use (Freemium) and Trial Acceess Report. The Report covers free and trail access metrics and conversion to sales numbers for SaaS (Software as a Service) companies. The report provides extensive benchmarks and metrics that enables you to measure your company's performance and achievements against your peers (and competition). The reports breaks results down by size and development stage of company.
This session will look at benchmarks and metrics from the report focusing on:
- Monthly Subscription Revenue
- Use of Free vs. Trail Access
- Methodology and Business Practices of Free vs. Trial Access
- Product upgrade structures and special offers
- Results from use of Free and Trial Access programs
- Conversion results (percentage and time)
- Follow up marketing programs used and success rates
- Marketing programs used to promote Free and Trial Access
- Account deactivation practices
Rick Chapman, Publisher and Managing Editor, will be giving this informative, information-packed session. VPs and Directors of Marketing and Sales should find the session very interesting and timely as companies try to maximize the effectiveness of their marketing budget.
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Silly Fog: How to Prevent Cloud Hype from Damaging Your SaaS Sales and Marketing Programs
View Here*
*Note: Mac, Firefox and Safari users will need to scroll to bottom of video page to view using Microsoft Silverlight.
Presented on October 29th, 2009
Presenter(s): Softletter Managing editor Rick Chapman
Over the last several months as Cloud hype has reached unprecedented heights, many companies and conferences have begun to confuse SaaS and the Cloud. The result is growing confusion as potental SaaS customers begin to wonder what the "Cloud" is, the nature of its relationship with SaaS, and whether a SaaS product must be "Cloudy." And a confused customer is a non buying customer!
This session examined current trends in SaaS infrastructure, analyze the relationship between the Cloud, Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and SaaS. Effective ways to discuss the Cloud and SaaS so as to not confuse customers and freeze wallets were discussed and analyzed. Selected highlights from Softletter's 2009 SaaS Report helped attendees understand current Cloud and platform trends and optimize their sales and marketing operations so as to preserve sales growth and avoid market uncertainty. Best (and worst) examples of how to use interest in the Cloud to help drive sales were examined and dissected for their potential impact on your business.
If you want to understand how to use the Cloud to drive sales and not get rained on, this session is a must view.
For more Softletter Vidoes and Podcasts CLICK HERE |
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