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The Softletter Financial Handbook, 2011 Edition (PDF Download)
The Softletter Financial Handbook, 2011 Edition is a 540+ page treasure chest of statistical reports and benchmark studies on software finance and operations. Here in one easy-to-navigate book you’ll find dozens of separate surveys and reports on all kinds of software companies, public and private, with data that companies usually share only with the most trusted industry analysts.
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The Softletter Financial Handbook, 2011 Edition (Print)
The Softletter Financial Handbook, 2011 Edition is a 540+ page treasure chest of statistical reports and benchmark studies on software finance and operations. Here in one easy-to-navigate book you’ll find dozens of separate surveys and reports on all kinds of software companies, public and private, with data that companies usually share only with the most trusted industry analysts.
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The Softletter SaaS Escrow Report (PDF Download)
The Softletter SaaS Escrow Report provides software companies and companies using SaaS applications with up-to-date benchmarks, metrics, and usage information on SaaS Escrow and fallover/failover services. The report covers everything from SaaS application usage, value and risk perceptions associated with SaaS application adoption and forecasted use of SaaS applications and the need for SaaS escrow services.
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The Softletter SaaS Escrow Report (Print)
The Softletter SaaS Escrow Report provides software companies and companies using SaaS applications with up-to-date benchmarks, metrics, and usage information on SaaS Escrow and fallover/failover services. The report covers everything from SaaS application usage, value and risk perceptions associated with SaaS application adoption and forecasted use of SaaS applications and the need for SaaS escrow services.
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The Softletter SaaS Marketing Report (PDF Download)
The Softletter SaaS Marketing Report is the most comprehensive marketing reference work available anywhere in the software industry.The report is designed to provide a critical central repository of information and metrics that allows software marketers to immediately compare the most popular marketing tactics and systems within an objective and knowledgeable framework.
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The Softletter SaaS Marketing Report (Print)
The Softletter SaaS Marketing Report analyzes 22 separate marketing programs executed by SaaS companies. At over 450 pages with over 400 charts and graphs, the SaaS Marketing Report is an indispensable guide to successfully marketing your SaaS system. The Report analyzes everything from Analyst programs to Webinars. Each section analyzes effectiveness, budgetary costs, % of budget, plans to increase/decrease budgetary outlays and more.
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The Softletter Sales & Marketing Superbook (PDF Download)
The Software Sales & Marketing Superbook from Softletter is packed with state-of-the-art software sales and marketing tactics, plus more than 400 profit-boosting tips, case studies and hard-to-find survey data geared specifically for software companies.
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The Softletter Telesales Compensation and Efficiency Report (PDF Download)
The Softletter Telesales Compensation and Efficiency Report provides software companies with up-to-date benchmarks, metrics, and best practices information on compensating your sales force. The report covers everything from base pay rates and variable compensation to sales close periods and yearly sales plan achievement.
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The Softletter Telesales Compensation and Efficiency Report (Print)
The Softletter Telesales Compensation and Efficiency Report provides software companies with up-to-date benchmarks, metrics, and best practices information on compensating your sales force. The report covers everything from base pay rates and variable compensation to sales close periods and yearly sales plan achievement.
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