Top 10 (11) Reasons to Attend Softletter's Marketing and Selling SaaS Seminar, 2008
Atlanta, GA, January 30th and 31st
SaaS Goes South!

Listen to the SaaS Experts Speak

1. Learn from companies successfully selling SaaS what sales models and techniques they're using and why.
2. Discover how to develop compelling pricing and ROI models for selling SaaS products and services.
3. Gain valuable insight into the process of selling SaaS into government, financial, and medical markets.
4. Hear actual case studies from companies successfully transitioning to selling SaaS products and services.
5. Get a critical head start on integrating SaaS products into your company’s growth plan.
6. Evaluate up-to-the minute information on trends and developments in the SaaS market.
7. Learn how to sell professional services in a SaaS enviroment.
8. Uncover how successful SaaS companies protect themselves with SLA and Escrow agreements.
9. Obtain insights into what SaaS platforms you should consider supporting.
10. Discover the most popular marketing techniques for communicating the value of SaaS.

Reason 11

Three free bonuses to attendees

Attendees will receive a complete copy of the seminar's proceedings as well a complimentary copy of The Softletter SaaS Report , In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters (of particular interest is the section which details the failure of the original ASP model from 1999-2001 and explains its resurgence under the SaaS banner beginning in 2004), and a complimentary three-month subscription to Soft•letter.

Almost $300 in savings!

Need to learn more? Interested in speaking? E-mail Softletter editor

Rick Chapman

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