SoftGram Special Edition: April, 2007 SoftGram is a Softletter Publication ================================================================ Dear [[Fname:Softletter Community Member]]: On January 1st, my company, Aegis Resources, took over ownership of Softletter and Software Success newsletter. My name is Merrill R. (Rick) Chapman and I’ve been the managing editor of Softletter for the last three years. I'm also the author of “The Product Marketing Handbook for Software” and “In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters.” I’d like to just take a minute to bring you up to date on what’s taking place at Softletter and Software Success newsletter and discuss why you're receiving this special edition of Softletter. Our records indicate you're on this list because: * You're a Softletter subscriber or customer. * You subscribe to SoftGram, our twice-monthly E-newsletter and Softletter's "little" brother (www.softletter.com). * You are a purchaser of a Softletter or Software Success product, such as the "The Softletter Financial Handbook" or similar report. (www.http://www.softletter.com/pages/financial_handbook.shtml). * You are a purchaser of "The Product Marketing Handbook for Software," In Search of Stupidity,Over 20 Years of High-Tech Marketing Disasters" or other product produced by me and Aegis Resources, Softletter's new parent company. (http://www.aegis-resources.com, www.insearch). * You have opted-in to receive mailings from Softletter or Software Success newsletter. As you can imagine, when you purchase a publication and its associated records, there's always some confusion about what belongs where and who is supposed to receive what. Therefore, we have decided to send this special edition of SoftGram to the entire former UCG Softletter and Software Success E-mail database so as to ensure that we are sending you SoftGram on an opt-in basis and allow anyone who no longer wishes to hear from Softletter or receive SoftGram the opportunity to not receive any further communications from us. In the event there's some confusion about SoftGram, this E-newsletter is published twice monthly on alternating weeks with Softletter. SoftGram regular and special editions contain information about software industry events, new resources for software publishers, new Softletter surveys, selected extracts from Softletter, offers from companies and people involved in the business of software and more. SoftGram is available free of charge when you join the Softletter forums and community. Back issues of Softletter, which began publication in 2005, can be read at this link: http://www.softletter.com/pages/SoftGram.shtml In January, we suspended publication of SoftGram until we could address the data integration and infrastructure issues created by the takeover. In the future, all our communications with the Softletter community will take place via SoftGram regular and special editions. This week, we resume publication of SoftGram via this special edition and will subsequently be sending out both regular and special editions to our subscribers. In the event that you are on our lists by mistake, are no longer involved with the software business, or simply no longer wish to be contacted by Softletter, we have supplied a series of opt-out options below. To remove yourself from receiving SoftGram regular editions, please click on the link below: http://www.softletter.com/aspx/optout.aspx?u=[[person_id]]&un=[[e mail]]&f=u To remove yourself from receiving SoftGram special editions, which contain invitations to participate in SoftGram surveys and special offers from carefully selected vendors with products and services of interest to software companies, please click on the link below. (Please note that participants in Softletter surveys, which cover such issues as executive compensation, best practices in marketing, sales, and development, Opens Source, SaaS, and other related topics, receive the complete results when they're printed in Softletter. Our latest survey cover CTOs- chief technology officers- and can be participated in at http://softletter.com/survey/ctopay2.htm). http://www.softletter.com/aspx/optout.aspx?u=[[person_id]]&un=[[e mail]]&f=3 To opt-out of receiving both regular and special issues of SoftGram, please click on the link below: http://www.softletter.com/aspx/optout.aspx?u=[[person_id]]&un=[[e mail]]&f=3u If you have any questions or concerns, please feel free to E-mail me at rickchapman@softletter.com or give me a call at 860.663.0552 (EST/EDT, Connecticut). Thank your for time and attention. If you have decided to remain a part of our community, I can assure you you'll find it a worthwhile choice! Merrill R (Rick) Chapman Managing Editor, Softletter Author: "The Product Marketing Handbook for Software" "In Search of Stupidity, Over 20 Years of High-Tech Marketing Disasters" --------------------------------------------------------- Softletter 34 Sugar Hill Road Killingworth, CT 06419 Voice: 860.663.0552 Fax: 860.663.0553