Keynote Address: SaaS Marketing and Sales Trends and Best Practices
Merrill R. (Rick) Chapman, Softletter
2:05 - 3:00PM
The Strange Case of Dr. SaaS and Mr. License: Managing Both SaaS and Licensed Product Lines
Russell Foy and Peter Ganza, FeaturePlan
3:05 - 4:00PM
SaaS Sales Compensation Models: The Most Effective Compensation Models to Incent Your Sales Personnel
Bob Conlin, Centive
4:05 - 5:00PM
SaaS Pricing Models: Developing a SaaS Pricing Model That Doesn't Leave Money on the Table
Jim Geisman, Software Pricing
5:05 - 6:00PM
SaaS Selling Models: What Tactics and Approaches are Most Effective?
Treb Ryan, OpSource
6:00PM+
Networking Hour, SaaS Payment and Billing Systems
Gene Hoffman, Vindicia
Day Two, Oct 4th
Morning
7:15 - 7:50AM
Breakfast
8:00 - 9:00AM
SaaS: How Does Your Garden Grow?: Strategies for Growing Your SaaS Sales After the Original Sale
Patrick Fetterman, Plexus
9:05 - 10:00AM
From Licensed to SaaS: How to Safely Make the Transition to SaaS Without Killing Your Revenues
Doug Allgood, Ontario Systems
10:05 - 11:00AM
Making SaaS Safe: Discover How to Overcome SaaS Security and Privacy Objections in the Financial, Government, and Medical Markets
Pete Stewart, Trace Security
11:00 - 11:15 AM
Break
11:15AM - 12:10PM
What Happens When it All Goes Wrong?: Learn How to Protect Your Bottom Line With Properly Developed SaaS Escrow and Service Agreements
Frank Bruno, IronMountain
12:15 - 1:10PM
Working Lunch
SaaS Marketing and Sales Tactics
Chuck DeVita, Growth Process Group
Afternoon
1:30 - 2:30PM
SaaS Reseller Channels: What They Should Look Like and How They Should be Compensated
Siamak Farah
2:35 - 3:30PM
Build or Buy: Should You Build Your SaaS Infrastructure or Buy It?
Pat O'Day, BlueLock
3:30 - 4:00PM
Break
4:05 - 5:00PM
Platform, Platform, Who's Got the Platform?: Discover the Costs and Marketing Opportunities Associated With Committing to Some of the Most Popular SaaS platforms
Eric Rubin, Dream Factory
5:05 - 6:00PM
SaaS and Professional Services: How to Maximize Your Professional Services Revenues in a SaaS World
Kevin Bury, QuickArrow
Need to learn more? Interested in speaking? E-mail Softletter editor Rick Chapman.
