SEMINARS
ON CD

Software Sales Rep Bootcamp CD

SOFTLETTER PUBLICATIONS

The 2008 SoftLetter Financial Handbook

 

The Softletter Financial Handbook

The financial data you need to succeed, $249

 

The 2008 Softletter SaaS (Software as a Service) Report

 

The Softletter Software as a Service Handbook

The best source of SaaS information and statistics for technology providers, $249

 

The Softletter Software Industry Sales and Marketing Superbook

 

The Softletter Sales and Marketing Superbook

Hundreds of tips case studies, and statistics on the software sales process, $299

 

The Softletter Services Marketing and Metrics Handbook

 

The Softletter Services Marketing and Metrics Handbook

Help maximize your service revenues, $99

The Softletter Open Source Development and Marketing Report

 

The Softletter Open Source Report

Important data on the Open Source movement, $79

SoftGram 2006

SoftGram Vol 2, No 1:Building Effective Landing Pages

SoftGram Vol 2, No 2: What Is the Number One Reason Behind a Software Company Sale?

SoftGram Vol 2, No 3: The 2006 CODIEs

SoftGram Vol 2, No 4: Building a Vertical Promotions Portal for Your Channel, Part I of II

SoftGram Vol 2, No 5: Building a Vertical Promotions Portal for Your Channel, Part II of II

SoftGram Vol 2, No 6: Increasing QA Costs Squeeze Bottom Lines, Part I of II

SoftGram Vol 2, No 7: Increasing QA Costs Squeeze Bottom Lines, Part II of II

SoftGram Vol 2, No 9: Benchmarks: Requirements Manager Compensation

SoftGram Vol 2, No 10: Disadvantage: Microsoft

SoftGram Vol 2, No 14: How to Build an Effective Affiliate Reseller Program, Part I of III

SoftGram Vol 2, No 15: How to Build an Effective Affiliate Program, Part II of III

SoftGram Vol 2, No 16: SaaS Survey Part I: Software Companies Considering SaaS

SoftGram Vol 2, No 17: How to Build an Effective Affiliate Program, Part III of III

SoftGram Vol 2, No 18: Strategic versus Financial Buyers, Part I of II

SoftGram Vol 2, No 19: The Latest in Search Engine and AdWords Shenanigans

SoftGram Vol 2, No 20: Product Management and SaaS

 

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UPCOMING EVENTS


Softletter's Marketing and Selling Software as a Service, 2007

 

Click to find out more about Softletter's Marketing and Selling Software as a Service, 2008 Seminar

 

Atlanta, GA (Sold Out!)

 

June 18/19, Boston, MA, October 23/24,
San Mateo, CA

Learn how to tame the SaaS tsunami and ride the waves of change to increased revenue and profits

The Product Marketing Handbook for Software

The Product Marketing Handbook for Software

 

In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters

In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, 2nd Edition

 

SOFTLETTER SPONSORS

 

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