SEMINARS
ON CD

Software Sales Rep Bootcamp CD

SOFTLETTER PUBLICATIONS

The 2008 SoftLetter Financial Handbook

 

The Softletter Financial Handbook

The financial data you need to succeed, $249

 

The 2008 Softletter SaaS (Software as a Service) Report

 

The Softletter Software as a Service Handbook

The best source of SaaS information and statistics for technology providers, $249

 

The Softletter Software Industry Sales and Marketing Superbook

 

The Softletter Sales and Marketing Superbook

Hundreds of tips case studies, and statistics on the software sales process, $299

 

The Softletter Services Marketing and Metrics Handbook

 

The Softletter Services Marketing and Metrics Handbook

Help maximize your service revenues, $99

The Softletter Open Source Development and Marketing Report

 

The Softletter Open Source Report

Important data on the Open Source movement, $79

SoftGram 2008

SoftGram Vol 4, No 1: Selected Excerpts from the Softletter Telesales Efficiency Survey

 

SoftGram Vol 4, No 2: Not All Revenue is Created Equal: A Guide to Understanding How Your Revenue Will be Evaluated When You Sell Your Company, Part I of II

 

SoftGram Vol 4, No 3: Not All Revenue is Created Equal: A Guide to Understanding How Your Revenue Will be Evaluated When You Sell Your Company, Part II of II

 

SoftGram Vol 4, No 4: SoftGram Spotlight: Seth Grodin, Squidoo and Lenses

 

SoftGram Vol 4, No 5: SoftGram Spotlight: Winning Business Models: Adapt or Die: Adobe

 

SoftGram Vol 4, No 6: SaaS, the Mac OS, and Fighting the Last War, Part I of II

 

SoftGram Vol 4, No 7: SaaS, the Mac OS, and Fighting the Last War, Part II of II

 

UPCOMING EVENTS


Softletter's Marketing and Selling Software as a Service, 2007

 

Click to find out more about Softletter's Marketing and Selling Software as a Service, 2008 Seminar

 

Atlanta, GA (Sold Out!)

 

June 18/19, Boston, MA, October 23/24,
San Mateo, CA

Learn how to tame the SaaS tsunami and ride the waves of change to increased revenue and profits

The Product Marketing Handbook for Software

The Product Marketing Handbook for Software

 

In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters

In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, 2nd Edition

 

SOFTLETTER SPONSORS

 

Prolexic