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Day One, Wednesday, June 18th
Morning
7:30 - 9:00AM
ROOM ONE
Breakfast, Registration
9:00 - 9:50AM
ROOM ONE
Morning Keynote Address
Platform, Platform, Who's Got the Platform: A Look at the Perils and Profits Associated With Your Platform Decision
Colleen Smith, Progress Software
10:00-10:45AM
ROOM ONE
Stack Yourself: Building Platform-Independent SaaS Systems
Jan Aleman, Servoy
10:00-10:45AM
ROOM TWO
TRANSITION TO SaaS TRACK:
Developing SaaS Terms of Service Agreements
Gene Landy, Ruberto, Israel, & Weiner
10:45 -11:05AM
ROOM ONE
Break
11:05 -11:55AM
ROOM ONE
SaaS Sales Compensation Models: The Most Effective Compensation Models to IncentYour Sales Personnel
Bob Conlin, Centive
11:05 -11:55AM
ROOM TWO
TRANSITION TO SaaS TRACK: Crossing the Financial Chasm: Managing Cash and Revenue During the Transition Period
Todd Gardner, SaaS Capital
12:00AM-1:00PM
ROOM ONE
Lunch
Afternoon
1:00 - 1:55PM
ROOM ONE
Afternoon Keynote Address
Aligning IT With Business Via Adaptive Product Management: How SaaS Impacts Requirements Development and the Voice of the Customer During the Product Development Cycle
Rene Bellei, Ryma (FeaturePlan)
1:00 - 1:55PM
ROOM TWO
TRANSITION TO SaaS TRACK:
Extreme Makeover! What to Expect When You Move from the Licensed to SaaS Model
Brian Zanghi, Kadient
2:00 - 2:45PM
ROOM ONE
The Strange Case of Dr. SaaS and Mr. License: Managing Both SaaS and Licensed Product Lines
Steven K. Richmond, Projetech
2:00 - 2:45PM
ROOM TWO
SaaS AND THE MARKET TRACK: Enterprise, SMBs, and the Government
SaaS and IT (Shhh!): Understanding How SaaS Replaces IT in the Enterprise and How to Guide the Discussion
Andrew Greenawalt, Gnostic Ventures
2:45 - 3:05PM
ROOM ONE
Break
3:05 - 3:40PM
ROOM ONE
Payment and Payment Management in a SaaS Environment
Ed Sullivan, Aria SystemssSulli
3:05 - 3:40PM
ROOM TWO
SaaS AND THE MARKET TRACK: Enterprise, SMBs, and the Government
SaaS and SMBs: Understanding How Best to Sell SaaS in SMB Markets
Samuel Sunderaraj, Entellium
3:45 - 4:30PM
ROOM ONE
Data Data Everywhere But None in Your Application: A Realistic Look at the Issues Surrounding SaaS Data Integration
Gary Skiba, Midamak
3:45 - 4:30PM
ROOM TWO
SaaS AND THE MARKET TRACK: Enterprise, SMBs, and the Government
Making the Big Sale: Quantifying the Case for and Selling SaaS in the Enterprise
Jeff Saling, Callidus On-Demand
4:40 - 5:30PM
ROOM ONE
SaaS Pricing Models: Developing a SaaS Pricing Model That Doesn't Leave Money on the Table
Jim Geisman and Erik Seifert, Software Pricing and Atlantic Crossing
4:40 - 5:30PM
ROOM TWO
SaaS AND THE MARKET TRACK: Enterprise, SMBs, and the Government
Selling SaaS in Federal, State, and Local Governments
James McGriff, Peniel Solutions
5:30 - 6:10PM
ROOM ONE
Panel Session:
The M, O, S and I Words: How Will Microsoft, Oracle, SAP, and IBM Impact
the Acceptance of SaaS?
Moderated by Jeff Kaplan
6:10 - 7:30PM
ROOM ONE
Networking Hour: Kick Back and Enjoy Some Drinks
and Hors D'oeuvres With Your Peers
Sponsored by Cast Iron Systems
Day Two, Thursday, June 19th
Morning
7:30 - 9:00AM
ROOM ONE
Breakfast, Registration
9:00 - 9:55AM
ROOM ONE
Second Day Keynote Address
SaaS in the Enterprise Over the Next Three Years
Jeff Kaplan, THINKstrategies
10:00 - 10:45AM
ROOM ONE
Open Source and SaaS: How Open Source Can Get You to Market More Quickly (but Not Always Keep You There More Cheaply)
Wayne Hom, Augmentum
10:00 - 10:45AM
ROOM TWO
SaaS INFRASTRUCTURE TRACK: What Happens When it All Goes Wrong?: Learn How to Protect Your Bottom Line With Properly Developed SaaS Escrow and Service Agreements
John Boruvka, Iron Mountain
10:45 -11:00AM
ROOM ONE
Break
11:10 - 11:55AM
ROOM ONE
Building Your SaaS Business Via White-Glove Customer Service
Tom Appleton, DreamFactory
11:10 - 11:55AM
ROOM TWO
SaaS INFRASTRUCTURE TRACK: SaaS Infrastructure Costs: Real World Benchmarks, Costs, Percentage of Revenue
Brian Wolff, Bluelock
12:00 - 1:00PM
ROOM ONE
Working Lunch: The Business Value of Integrating SaaS Applications, Sean O'Connell, Cast Iron Systems
Afternoon
1:00 - 1:55PM
ROOM ONE
SaaS: How Does Your Garden Grow?: Strategies for Growing Your SaaS Sales After the Original Sale
Patrick Fetterman, Plexus
1:00 - 1:55PM
ROOM TWO
SaaS INFRASTRUCTURE TRACK: The Top 5 mistakes ISVs Make When Transitioning to SaaS
Fred Engel, Iron Mountain
2:00 - 2:45PM
ROOM ONE
SaaS Selling Models: Building Compelling Value Models that Maximize Sales Success
Chuck DeVita, Growth Process Group
2:00 - 2:45PM
ROOM TWO
SaaS MARKETING TACTICS & TECHNIQUES TRACK:
SaaS Marketing Models and Strategies: What Tactics and Approaches are Most Effective?
Ray Solnik, OpSource
2:45 - 3:05PM
ROOM ONE
Break
3:05 - 3:50PM
ROOM ONE
SaaS and Professional Services: How to Maximize Your Professional Services Revenues in a SaaS World
Addressing Critical Leadership Issues
