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Softletter's SaaS University: Marketing, Selling, Infrastructure and Financing Seminars, 2008Atlanta, GA
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SEMINARS |
SOFTLETTER PUBLICATIONS |
The 2008 SoftLetter Financial Handbook
The financial data you need to succeed, $249 |
The 2008 Softletter SaaS (Software as a Service) Report
The best source of SaaS information and statistics for technology providers, $249
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The Softletter Software Industry Sales and Marketing Superbook
Hundreds of tips case studies, and statistics on the software sales process, $299
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The Softletter Services Marketing and Metrics Handbook
Help maximize your service revenues, $99 |
The Softletter Open Source Development and Marketing Report
Important data on the Open Source movement, $79 |
Spring / Summer/Fall Conference Schedule Check back with us as we add webinars, voice casts, and other conferences to our schedule. |
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Softletter's SaaS University: Marketing, Selling, Infrastructure, and Finance Conferences, 2008The Premier Events for Companies
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The Product Marketing Handbook for Software, 5th Edition. The definitive guide to launching, marketing, and selling your software system. |
Softletter A free three-month trial subscription. Includes access to the Softletter archives, which extend back to 1995. |
In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters Analyzes the ASP collapse and the SaaS revival |
| Free to attendees | Free to attendees | Free to attendees |
Attendees will receive a complete copy of the seminar's proceedings as well a complimentary copy of The Product Marketing Handbook for Software, 5th Edition (due May 2008), In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters (of particular interest is the section which details the failure of the original ASP model from 1999-2001 and explains its resurgence under the SaaS banner beginning in 2004), and a complimentary three-month subscription to Soft•letter.
Almost $300 in savings!
Complimentary breakfast and lunch served both days, complimentary networking cocktail session
evening of the first day.
Softletter's SaaS University: Marketing, Selling, Infrastructure and Financing Seminars, 2008
The Premier Events for Companies
Who Need to Succeed in SaaS
From 1999-2001 what was then called the ASP market collapsed, bringing an abrupt halt to the growth of what was seen as a new and vibrant market in the software industry. But times have changed and the ASP market, now called Software as a Service (SaaS)is back with a vengeance. New markets and opportunities await those publishers astute enough to make the move now to the SaaS model. The seminar agendas covers:
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Critical data on the growth of SaaS, pricing, growth by market segments, and sector penetration information
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Successful SaaS business and pricing models
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Professional services and SaaS
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Case studies on successful and unsuccessful SaaS implementations
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Understanding and assuaging privacy and security concerns when dealing in markets where privacy and information security are paramount
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The role of channels in a SaaS sales world
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Compensating your sales force in a SaaS milieu
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Learning the importance of SLA and escrow issues and concerns when selling SaaS
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Transitioning from a licensed to a SaaS business model
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Understanding when and whether to build your SaaS infrastructure or rent it
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Tips and techniques for demonstrating, discussing, and publicizing SaaS products
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Valuable insights into the role of professional services in a SaaS sales environment
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And much, much more!
Softletter's SaaS University:
Marketing, Selling, Infrastructure and
Financing Seminars, 2008...
Feature some of the software industry's leading companies and experts on the SaaS business model. All seminar sessions focus on providing hard data and practical strategies and tactics for ensuring you succeed in SaaS.
When the seminar is over, you'll leave reinforced by a copy of the complete proceedings, The Product Marketing Handbook for Software, 5th Edition, the definitive guide to selling your software system, a trial subscription to Softletter, which includes three-month access to the Softletter archives, and a free copy of In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters (analyzes the ASP collapse and the reasons for the SaaS revival).
If your company is interested in or likely to be impacted by the growth of SaaS (and there is no company that won't be impacted by SaaS), Softletter's SaaS University: Marketing, Selling, Infrastructure, and Financing Seminars, 2008 are must attend events! To insure you receive up-to-date information on speakers, sessions, and dates and times, check back on this web site or request to be notified via E-mail by clicking here.
GOLD SPONSORS
SILVER SPONSORS
THINKstrategies
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MEDIA SPONSORS
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SOFTLETTER SPONSORS
The Product Marketing Handbook for Software
In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, 2nd Edition |
