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Softletter's SaaS University: Marketing, Selling, Infrastructure and Financing Seminars, 2008Atlanta, GA
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SEMINARS |
SOFTLETTER PUBLICATIONS |
The 2008 SoftLetter Financial Handbook
The financial data you need to succeed, $249 |
The 2008 Softletter SaaS (Software as a Service) Report
The best source of SaaS information and statistics for technology providers, $249
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The Softletter Software Industry Sales and Marketing Superbook
Hundreds of tips case studies, and statistics on the software sales process, $299
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The Softletter Services Marketing and Metrics Handbook
Help maximize your service revenues, $99 |
The Softletter Open Source Development and Marketing Report
Important data on the Open Source movement, $79 |
Softletter's SaaS University: Marketing, Selling, Infrastructure and Financing Conferences, 2008
Register Today for San Francisco, CA, October 14/15/16
and Save $200 Off Your Attendance
With Your Early Bird Saving.
Save More With Group Discounts
- Learn from companies successfully selling SaaS what sales models and techniques they're using and why.
- Discover how to develop compelling pricing and ROI models for selling SaaS products and services.
- Gain valuable insight into the process of selling SaaS into government, financial, and medical markets.
- Hear actual case studies from companies successfully transitioning to selling SaaS products and services.
- Get a critical head start on integrating SaaS products into your company’s growth plan.
- Evaluate up-to-the minute information on trends and developments in the SaaS market.
- Learn how to sell professional services in a SaaS enviroment.
- Uncover how successful SaaS companies protect themselves with SLA and Escrow agreements.
- Obtain insights into what SaaS platforms you should consider supporting.
- Discover the most popular marketing techniques for communicating the value of SaaS.
Reason 11
Three free bonuses to attendees
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The Product Marketing Handbook for Software, 5th Edition The definitive guied to marketing and selling SaaS and software
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Softletter A free three-month trial subscription. Includes access to the Softletter archives, which extend to 1995. |
In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters Analyzes the ASP collapse and the SaaS revival |
Free to attendee |
Free to attendees |
Free to attendees |
Attendees will receive a complete copy of the seminar's proceedings as well a complimentary copy of The Product Marketing Handbook for Software, 5th Edition (due in May) , In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters (of particular interest is the section which details the failure of the original ASP model from 1999-2001 and explains its resurgence under the SaaS banner beginning in 2004), and a complimentary three-month subscription to Soft•letter.
Almost $300 in savings!
Need to learn more?
Interested in speaking?
E-mail Softletter editor Rick Chapman
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The Product Marketing Handbook for Software
In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, 2nd Edition |
