Softletter is a twice-monthly business publication for executives and senior managers of software publishing companies. Coverage includes software sales, marketing, finance and operations, tech support, business strategy, ESD, pricing trends, compensation and M&A analysis. Softletter tracks new marketing and distribution tactics, company operations, finance, pricing models, product management, and emerging technologies such as SaaS, virtualization, and Open Source.
Our extensive and ongoing surveys and analysis of executive compensation, marketing and sales expenditures, M&A deals, OEM best practices and hundreds of other quantitative data points makes Softletter the industry's premier source of hard data about best business practices in the software industry. Scroll down this page to download selected back issues of Softletter to see exactly what we're talking about.
Softletter People
Managing Editor and Publisher Merrill R. (Rick) Chapman is the author of The Product Marketing Handbook for Software (all editions) and In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, first and second editions. Rick is one of the software industry's most widely read authors and commentators.
Editor Emeritus Jeffrey Tarter, who founded Softletter in 1983, is a well-known industry analyst who has been described as "quietly powerful" by Marketing Computers. Tarter has been twice named "Best Industry Analyst" by the SIIA and is widely quoted in the business and trade press.
Financial benchmarks, the latest marketing tactics, compensation surveys, sales negotiation tips, and much, much more for software firm execs.
Softletter Total Information Service—includes:
One full year (24 issues) of Soft•letter
Key metrics for service profitability
Exclusive access to the online content that gives you:
Instant 24/7 access to the best tips, tactics, and strategies to help software execs increase their profits
Easy "search by issue" or "keyword" to find hundreds of Web-archived articles on software sales, marketing, operations, pricing and licensing, and compensation and staffing, and more
Faster delivery of your current issue accessible anywhere
Discounts to our timely seminars and conferences with take-home advice
Special reports with exclusive, expert analysis, on what's working - new business models, new pricing, new marketing channels, new product concepts
Access to our team of experts through our online forums and hotline.
I want a software manager’s toolkit of practical advice, benchmarks, tactical guidelines, trend forecasts, and more with a subscription to SOFTLETTER for only $395. Subscribe or call us toll-free at 860-663-0552.
100% money-back guarantee!
If you feel at any time, for any reason, that you're not getting advice worth ten times your subscription price, we'll refund the amount you paid, and you keep all the issues you have received, plus your Financial Handbook—no questions asked!
