Direct Marketing Resources
Page Index
CDs (return to top)
Tagcd: www.tagcd.com
Information: Combines CD mailers with access to web site updates.
Direct Fax (return to top)
B2B-eLINK:www.B2B-eLINK.com
Information: Provides fax & email Broadcasting Services, including a Web-based service for total control over the broadcast process. Userscan submit, proof, and launch broadcasts from anywhere they have an internet connection. (NO software or hardware to add to your PC.)
Comment: Fax broadcasting is making comeback as a DM tool for highly selected audiences.
Fax4Free: www.fax4free.com
Information: Free direct fax service. Puts an ad on your fax.
Comment: Easy to use, currently text-only faxing. Accepts MS Word documents.
FaxSave: www.faxsav.com
Edison, NJ
Voice: 732.906.2000
Information: Largest provider of Internet fax services.
SwissClick: www.hotcorp.
Information: Can carry text-only messages. Supports free international faxing to Canada, UK, Australia and the US.
Xpedite (Premiere) Systems: www.xpedite.com
Eatontown, NJ
Information: Largest provider of conventional fax broadcasting services.
Voice: 732.389.3900
Direct Marketing Agencies (return to top)
Connect Direct: www.connectthe.com
Information: Full service agency specializing in direct marketing for high-technology companies. Direct Mail, Broadcast E-Mail, Newsletter Sponsorships, Banners, E-Mail Newsletters, and more. 10+ years experience with particular expertise in lead generation for B2B software companies.
Direct Mailing (return to top)
DigitalWork: www.digitalwork.com
Information: Provides a variety of print services and DM and EDM services. Foremost is a "web site" to postcard print capability. EDM services appear to be provided by PostMaster Direct (listed under EDM Services.)
Customized MarketMail: http://shipshapes.net
Information: Creates self-mailers "in any shape imaginable." Shapes can include motorcycles champagne bottles, food, dartboards, software boxes, etc.
High Tech Directories (return to top)
Applied Computer Research, Inc: www.acrhq.com/
Information: Publishes the ACR Directory of Top Computer Executives, a semi-annual listing of MIS managers at medium and large firms throughout the US and Canada.
CorpTech: www.corptech.com
Information: Nationwide coverage of high tech markets.
12 Alfred St., Suite 200
Woburn, MA 01801
Voice: 617.932.3939
Fax: 617.932.6335
Mass High Tech: www.masshightech.com
Information: Covers New England region.
200 High Street
Boston, MA 02110
Voice: 617.478.0630
Fax: 617.478.0638
Infomercials (return to top)
KSL Direct
E-mail: mmedico@emadv.com
60 Madison Ave
New York, NY 10010
Voice: 212.481.0740
Fax: 212.481.4265
Contact: Michael Medico.
Information: A leading developer of infomercials, with experience in selling high-tech products.
Zephyr Media Group:www.zephyr-media.com
Information: Zephyr Media Group provides a wide variety of information about
infomercials and direct response television.
Kiosks (return to top)
Copient Technologies: www.copienttech.com
Information: Kiosk management system that allows resellers to generate personalized unique direct response promotions within a store or retail chain.
Lead Generation (return to top)
Lead411: www.lead411.com
Information: Paid sales leads service that scans press releases, web sites, articles, etc.. Includes Company/Executive Directory that is searchable by industry, title, location, etc. that provides contatact info includingE-mail address.
Market4Demand: www.market4demand.comI
Information: Marketing services firm that develops and manages high-tech and biotech direct response marketing campaigns, both email and direct mail. Also handles all copywriting. Expertise in enterprise and consumer applications, services and peripherals. Offers white papers and courses on direct mail and email best practices. Member of the American MarketingAssociation and the eMarketing Association.
E-mail:sarah@market4demand.com
Contact: Sarah Autrand
Address: 2269 Chestnut Street, Suite 291, San Francisco, CA 94123
Voice: 415.218.6041
List Brokers (return to top)
AccuLeads: www.acculeads.com
Information: List broker who resells list from AccuLeads is a reseller of compiled lists like Dun & Bradstreet, Equifax, Advo and similar firms.
Acxiom: www.acxiom.com
Information: Large list broker that runs InfoBase,
a major omprehensive nationwide file of consumers and businesses. Also offers adeduping service.
Addresses.com:www.addresses.com
Information: Addresses.com bills itself as is the world's largest email address directory. Addresses.com's directory is free and well protected against spam email address collectors.The directory includes international email addresses.
American List Counsel:www.amlist.com
Information: Large list broker.
Best Lead Lists: www.morenamesnow.com
Information: Specializes in targeted telemarketing lists specifically for the health product industry. Lists are based on individuals who are buyers of health related products off of infomercials.
CahnersDirect: www.cahnersdirect.com
Information: List broker of Cahners publications lists.
ConradDirect: www.conraddirect.com
Information: Provides a decent variety of lists.
Direct Media: www.directmedia.com
Information: One of the country's largest list brokers.
Datawash: www.datawash.com
Information: Aaggregates leads from three major national data vendors -- idExec, Harris InfoSource, and infoUSA -- ensuring maximum coverage. Company also offers "Datawash Enhancement," a service that de-duplicates, cleans, and expands records in real time online.
Contact: Jason.Lefkowitz@paragonco.com
dbFinder: www.dbfinder.com
Information: Database of lists provided by Conrad Direct, a major DM list broker.
Direct Media:www.directmedia.com
Information: Large list broker.
Emailresults: www.emailresults.com
Information: EDM list broker.
Edith Roman: www.edithroman.com
Information: List broker with search engine that scans over 30K different lists.
EthnicDirect: www.ethnicdirect.com
Information: EthnicDirect Marketing is an advertising and direct marketing company specializing in the ethnic market. Products/services include media buying, Internet advertising, e-mail marketing, direct marketing, mailing lists and promotional products.
Experian: www.experian.com
Information: Large list broker. Provides the Lists
Online service, a Web-based systems that helps you create custom lists.
Federal Direct: www.federaldirect.com
Information: Provides government-specific DM lists.
Imarket: www.imarketinc.com
Information: formerly D&B Marketplace. Allows extensive name selection before purchase.
L.I.S.T. Incorporated: www.l-i-s-t.com
E-mail: info@l-i-s-t.com11983 Marcus Avenue
Suite C120
Lake Success, NY 1104
Voice: 516.358.5478
Fax: 516.352-8021
Information: Well-established list broker.
Contact: Glenn Freedman, President
Listwerks.com: www.listwerks.com
Information: Contains a wide assortment of high tech lists, including some databases we've not seen anywhere else.
Marketmodels: www.marketmodels.com
Information: Offers a variety of different services, including list brokerage and E-mail appending.
Comment: Recommended.
MyProspects: www.myprospects.com/
Information: Provides online list brokerage services.
Nethawk.net: www.nethawk.net
Information: Site contains a wide variety of high tech mailing lists.
Comment: This site contained libraries of lists we've not seen anywhere else. Strongly recommend you bookmark it.
21st Century Marketing, Inc: www.21st.com
2 Dubon Court
Farmingdale, NY 11735
Voice: 516.293.8550
Fax: 516.293.8974
Contact: David Schwartz
Information: In business since 1978, 21st Century Marketing is a leader in direct marketing for the high-tech industry. Services include list management, list brokerage, database creation, and data processing.
USA Direct: www.USA-direct.com
2901 Blackridge Road
York, PA 17402
Voice: 800.441.1850
Fax: 717.852.1030
Information: List broker and EDM services.
SRDS: www.srds.com
Information: A central repository for the direct marketing industry's list brokers
Comments: A very important service and site.
Worldata:www.worldata.com
Information: Large list broker.
Zapdata.com: www.zapdata.com
Information: An online service based on the Dun & Bradstreet service. Note you are buying snail mail addresses, not E-mail addresses.
Mailing and Shipping Services (return to top)
E-stamp: www.e-stamp.com
Information: Print stamps from your PC.
iShip: www.iship.com
Information: Provides shipping costs for mail and packages sent via USPS, Airborne, FedEx.
Mailnet: www.listcleanup.com
Information: Provides a variety of merge/purge services for mailing lists. Offers a free CASS (Coding Accuracy Support Standard) cleanup process (up to 50,000 addresses).
Postcardmania: www.postcardmania.com
Information: Produces very colorful postcards in bulk for DM. Can design as well as print. Cost $389 per 5K.
Comment: While often overloooked, postcards can be effective for certain classes of products.
WinPure: http://www.winpure.com
Information: WinPure is a leading provider of data and list cleaning solutions that are powerful, simple to use, and inexpensive. It's List Cleaner product cleans, corrects, dedupes, and standardizes lists from Excel, Access, ACT!, text files and other databases. It can handle any type of list including contact address details, email address lists, product category and price lists, student names, etc. It's a stand-alone product, containing up to 8 list cleaning modules modules (text cleaner, dedupe removers, column analyser, email checker, case converter, and more).
Mobile (return to top)
Autowraps:www.autowraps.com
Information: Site provides a service that "wraps" cars with your ad. Offers you the option to buy wraps for those on a tight budget who want to it themselves.
Organizations (return to top)
The Direct Marketing Association: www.the-dma.org
Telemarketing (return to top)
EasyIVR Voice Broadcasting: www.easyivr.com
Information: Allows you to manage your own 800 number IVR and
voice broadcasting phone campaigns online. Register for service and download phone lists and wav files from the internet - monitor results with reporting system.
Andrew Wetzler & Associates: www.telesales.com/seven.htm
Information: Telesales outsourcing and training.
Channel Source Direct:www.channelsourcedirect.com
Information: Outbound B2B telemarketing center focused focused on
technology sales. Provides everything from lead generation to strategic selling
to upgrades.
Voice: 716.635.0842
Clear Connections: wwide.com/clear.html
Information: Outbound business to business telemarketing company.
CAS Systems, Inc: www.cassys.com/
Information: Provides and trains telemarketing personnel who provide computer hardware, software, networking products, or services.
Commweb.com: www.commweb.com
Information: Link to Computertelephony magazine and several related sites.
DialAmerica: www.dialamerica.com
Information: Major provider of telemarketing and sales services; extensive work done with software publishers.
E-mail: rich_simms@dialamerica.com
DSC Predictive Dialers/CRM Software: www.databasesystemscorp.com
Information: Database Systems Corp. provides call center software products including predictive dialer, IVR services, ACD systems, CRM software, CTI software, and voice broadcasting systems and service.
EasyIVR Voice Broadcasting: www.easyivr.com
Information: Allows you to manage your own 800 number IVR and
voice broadcasting phone campaigns online. Register for service and download phone lists and wav files from the internet and monitor results with reporting system.
Intellworks Sales & Telesales Training: www.intellworks.com
Information: Offers training on helping your sales personnel overcome the cold calling and prospecting blues and generating a response.
Multitrack
Information: Specializes in helping companies evaluate and implement telemarketing services for high-tech products.
125 Park Street, Number Six
Brookline, MA 02146
Voice: 617.232.7780
Fax: 617.232.7854
Contact: Herb Fox
Phonespell: http://www.phonespell.org
Information: Allows you to "spell" out your vanity phone number.
Comment: Very useful little site!
Scripting Power: www.scriptingpower.com
Information: Service provides a library of canned scripts for sale, templates, and script writing services.
Utopy SpeechMiner:www.utopy.com
Information: Provides a call center service that listens in on call center telephone conversations and analyzes and categorizes the results. Currently, SpeechMiner allows businesses to judge the quality of individual service representatives, identify customer needs, problems and trends.
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