SEMINARS
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SOFTLETTER PUBLICATIONS

The 2008 SoftLetter Financial Handbook

 

The Softletter Financial Handbook

The financial data you need to succeed, $249

 

The 2008 Softletter SaaS (Software as a Service) Report

 

The Softletter Software as a Service Handbook

The best source of SaaS information and statistics for technology providers, $249

 

The Softletter Software Industry Sales and Marketing Superbook

 

The Softletter Sales and Marketing Superbook

Hundreds of tips case studies, and statistics on the software sales process, $299

 

The Softletter Services Marketing and Metrics Handbook

 

The Softletter Services Marketing and Metrics Handbook

Help maximize your service revenues, $99

The Softletter Open Source Development and Marketing Report

 

The Softletter Open Source Report

Important data on the Open Source movement, $79

Software and Business Periodicals

 


 

Page Index

Web-based (return to top)

 

Ad Bumb: www.adbumb.com
Information: E-zine that focuses on online advertising.
Comment: Informal, sometimes interesting.

 

AtNewYork: www.atnewyork.com
Information: Focuses on the goings on of New York's Silicon Alley.

 

Byte: www.byte.com
Information: Online survivor of the once great Byte magazine.

 

Industry Scoop: www.industryscoop.com
Information: Focuses on Internet industry.

 

Infoworld: www.infoworld.com
Information: InfoWorld has ceased print publication.

 

Marketing Online: www.marketingmag.ca
Information: Canadian publication that enables you to view a calendar of industry events, careers job postings, advertising awards area, and other links. Viewing daily news page requires a subscription.

 

Opt-in News: www.optinnews.com
Information: Trade publication covering  opt-in email marketing.

 

SAM (Sales, Advertising, and Marketing): www.sammag.com
Information: Just like it says.  A fair amount of emphasis on technology.

 

Startup Journal: www.startupjournal.com
Information: WSJ site for entrepreneurs.

 

Techweb: www.techweb.com
Information: CMP's news site.
Comments: Quite useful.

 

Print (return to top)

(Listed within category in order of estimated marketing and review importance)

 

Channel Publications (return to top)

 

VAR Business Magazine: www.varbusiness.com

 

Computer Reseller News: www.crn.com

 

Solutions Integrator: www.solutionsintegrator.com

 

Computer Retail Weekly: www.crw.com

 

Business Publications(return to top)

 

Business 2.0: www.business20.com

 

Forbes: www.forbes.com

 

Business Financehttp://www.businessfinancemag.com

 

Business Week: www.businessweek.com

 

Fast Company: www.fastcompany.com

 

Computer Telephony Integration(CTI) (return to top)

 

Call Center Magazine: www.callcentermagazine.com

 

Computer Telephony: www.computertelephony.com

 

Country Publications (return to top)

 

Japanese Lifestyle Magazine: www.japaneselifestyle.com.au
Information: Interesting site provides insight into Japanese mores.

 

Silicon India: www.siliconindia.com
Information: Indian-based periodical about the Indian hi-tech market.

 

CRM (return to top)

 

CRM: www.destinationcrm.com

 

Direct Marketing (return to top)

 

Direct: www.directmag.com
Information: Direct magazine site.

 

Direct News: www.dmnews.com
Information: DM News site.

 

High Tech (return to top)

 

The Red Herring: www.redherring.com
Information: Still in business but a shadow of what it once was.

 

Electronic News: Electronic News:www.electronicnews.com

 

Technology Marketing: www.technologymarketing.com
Information: An Ad Week publication. Very useful, focuses heavily on branding issues.

 

Hobbyist (return to top)

 

Maximum PC: www.maximumpc.com

 

IT Publications (return to top)

 

Computerworld: www.computerworld.com

 

E-Week (formerly PC Week): www.eweek.com

 

InformationWeek: www.informationweek.com

 

Intelligent Enterprise: www.intelligententerprise.com

 

Darwin:www.darwinmag.com

 

Games and Entertainment (return to top)

 

PC Gamer: www.pcgamer.com

 

Electronic Gaming Monthly: www.videogames.com

 

GamePro: www.gamepro.com

 

Next Generation: www.next-generation.com

 

Government (return to top)

 

Government Computer News: www.gcn.com
Information: Available in both print and online editions.

 

Macintosh Publications (return to top)

 

Mac WEEK: www.macweek.com

 

MacWorld: www.macworld.com

 

Network Publications (return to top)

 

Network Magazine: www.networkmagazine.com

 

Network World: www.networkworld.com

 

Promotions (return to top)

 

Promo: www.promomagazine.com
Information: Focuses on promotions across a wide spectrum of businesses.

 

PC Publications (return to top)

 

PC World: www.pcworld.com

 

PC Magazine: www.pcmag.com

 

Software Marketing and Business (return to top)

 

Culpepper Associates: http://www.culpepper.com
Information: Publishes a series of surveys and reports on pay and compensation issues.

 

Multilingual MultiLingual Computing: www.multilingual.com
Information: MultiLingual Computing & Technology covers globalization, international software development and language technology.
Comment: Invaluable resource for any software publisher with plans for international sales.

 

Software Business Magazine: http://softwarebusinessonline.clickdata.com/index.asp
Information: Covers software marketing and development.  Very strong on localization and manufacturing information.
E-mail: softpub@infowebcom.com
Webcom Communications Corporation
10555 E. Dartmouth, Suite 330
Aurora, CO 80014.2633
Voice: 303.745.5711
Fax: 303.745.5712

 

Softletter: www.softletter.com
Information:  Published by this site.
Comment: A must-read. Now combined with Software Success.

Voice: 860.663.0552

 

Upgrade: www.siia.org/publications
Information: Published by the SIIA.

 

Telemarketing (return to top)

 

Teleprofessional Magazine: www.teleprofessional.com/

Windows Magazines (return to top


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Softletter's Marketing and Selling Software as a Service, 2007

 

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