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SOFTLETTER PUBLICATIONS

The 2008 SoftLetter Financial Handbook

 

The Softletter Financial Handbook

The financial data you need to succeed, $249

 

The 2008 Softletter SaaS (Software as a Service) Report

 

The Softletter Software as a Service Handbook

The best source of SaaS information and statistics for technology providers, $249

 

The Softletter Software Industry Sales and Marketing Superbook

 

The Softletter Sales and Marketing Superbook

Hundreds of tips case studies, and statistics on the software sales process, $299

 

The Softletter Services Marketing and Metrics Handbook

 

The Softletter Services Marketing and Metrics Handbook

Help maximize your service revenues, $99

The Softletter Open Source Development and Marketing Report

 

The Softletter Open Source Report

Important data on the Open Source movement, $79

PR and Analyst Resources


Page Index

Analyst Analysis (return to top)

 

Analyst Views: www.analystviews.com/
 Information: Tracks the views and research of nearly 200 IT analyst firms. Also publish the Analyst Views Top 50 which is a listing of the firms that we believe are the top firms in the industry. Offers an exhaustive directory of firms.
E-mail:jim@techra.com
Contact: Jim Zimmermann
Voice: 203.426.6252

 

The Knowledge Capital Group: www.knowledgecap.com
Information: Firm specializes in understanding working with high tech industry analysts.

 

Tekrati: www.tekrati.com
Information: Offers analyst relations staffing, consulting and referral services plus global analyst news, conferences and directory. Clients include high tech vendors, IT professionals, research buyers and PR/marketing agencies.
E-mail:info@tekrati.com
Contact: Barbara French
Voice: 1.650.839.1000

 

PR Agencies (return to top)

 

NetPR, Inc: www.netpr.net
E-mail: kimberly@netpr.net
146 Shady Lane
Freeport, FL 32439
Voice: 850.835.2694
Fax: 850.835.6895
Contact: Kimberly Maxwell
Comments: Our choice for PR.  An excellent PR firm with reasonable prices. Kimberly Maxwell, NetPR's founder, has worked at Ziff-Davis and CMP.

 

Geller Consulting: http://www.tgeller.com/text/press_relations/prtips.html
Comments: Contains a nice section with high tech marketing tips.

 

Geibel Marketing Consulting: www.geibelpr.com
Information: Specializes in placing articles and related editorial material in targeted periodicals. 
Comments: An excellent good choice for software companies with a business-to-business orientation.
E-mail: jgeibel@geibelpr.com
Contact: Jeffrey P. Geibel
PO Box 611
Belmont, MA 02178.0005
Voice: 617.484.8285
Fax: 617.489.3567

 

Just Before Dawn: www.justbeforedawn.com
Information: Firm provides white paper and in depth analysis collaterals and reports.

 

Misukanis & Rodgers Public Relations: www.public--relations.com
Information: Full service pr firm with expertise in high tech, financial and telecom industries.
E-mail:pr@public--relations.com
Contact: Susan Misukanis
445 Wacouta Street -Suite 302
St Paul, MN 55101
Voice: 952.472.3565
Fax: 612.677.3612

 

Organic.com: www.organic.com
Information:  A source says expensive but good.

 

Pat Meier Associates PR: http://www.patmeier.com
Information: Pat Meier Associates handles clients ranging from consumer electronics companies to enterprise software solutions providers. PMA's in-house webcasting services www.1webcast.com are worth checking out for bringing your technology stories to life. See interviews with technology companies and the press from the agency's well-known Lunch@Piero's event during COMDEX, CES, NAB and Networld+Interop
600 Miller Avenue, Suite A
Mill Valley, CA 94941
Voice: 415.389.1700
Fax: 415.389.1768
Cellular: 415.717.9677

 

ShowStoppers: www.showstoppers.com
Information: Firm specializes in producing trade show press receptions and demo events.

 

TechMarcom, Inc : www.TechMarcom.com
Information: No retainer required, pay for results, PR model. Good choice for startups.

 

Thomas Public Relations, Inc: www.http://thomas-pr.com/
Information: Specializes in PR parties and social events at high-tech conferences. They sponsor one of Comdex's most noted social events.
775 Park Ave., Suite #222
Huntington, NY 11743
Voice: 516.549.7575
Fax: 516.549.1129
Contact: Karen Thomas

 

PR Services (return to top)

365Press: www.365press.com
Information: Press portal that allows you to post and read press releases.

 

Agencyfinder.com www.agencyfinder.com
Information: Online service that matches clients with advertising, public relations and marketing firms No charge; geared towards companies with advertising/PR budgets in excess of one million dollars.

 

Agency Preview: http://www.agencypreview.com
Information: Database of over 5,000 advertising, media buying, public relations, direct marketing and marketing communications companies in the US.

 

AuthorsandExperts.com: www.authorsandexperts.com
Information: Membership-based organization ($99(US)a year; $59(US) for
six months) that promotes its directory of expert speakers, authors and the like to the media.

 

Cyberalert.com: www.cyberalert.com
Voice: 203.375.7200
Fax. 203.375.6699
Contact: David Blumstein
Information: Provides a comprehensive Internet search and clipping service.  Covers all of Usenet, and every major and important portal.
Comment:  Our choice for this class of service. Very reasonably priced, excellent and extensive coverage of the Internet

 

Cyber Journalist: www.cyberjournalist.net
Information: Site used by journalists to gather news, keep up to date on developments.

Bacon's Clipping Service
Voice: 800.621.0561
Contact: Karen Taubman
Information: Offers different types of clipping services. Bacon's monitors a wide spectrum of broadcast sources, wire services and news services.

 

Burrelle's Clipping Service
Livingston, NJ
Voice: 201.292.6600
Contact: Tony Angeline
Information: Full service media research, media list maintenance and clipping service agency. Burrelle's monitors a wide spectrum of broadcast sources, wire services and news services.

 

Biz360: www.biz360.com
Information: Claims to provide real-time analysis of your press and "buzz."

 

Businesswire: www.businesswire.com
Information: One of the leading online PR services.  Publishers can send releases to targeted lists on an national and international basis.
Comment: Not cheap, but far cheaper than hiring an employee to handle this chore.

 

Clip Genius: www.clipgenius.com
Information: Clipping service.

 

DC Newswire: www.dcnewswire.com
Information: Direct contact news wire.  Allows you to search for press releases by keywords.

 

Dotcomscoop: www.dotcomscoop.com
Information: Site covers news within the Internet and technologysectors.  Also links to wide variety of PR, stock, and related sites.

 

eReleases: www.ereleases.com
Information: Costs $299 to release to multiple lists.

 

FindArticles.com: www.findarticles.com
Information: Database of published articles that you can search for free. Contains articles dating back to 1998 from more than 300 magazines and journals.

 

ImediaFax.com: www.imediafax.com
Information: Internet to media fax service. $ .25 per fax.

 

Internet News Bureau: http://www.newsbureau.com
Information: Another well-known Internet-based news bureau.   $225 for a 1200 media outlet release.
Comment:  Not really aimed at high tech, but worth a look.

 

Internet News Bureau: www.internetnewsbureau.com
Information: Provides news coverage from many major news publications, including TV, radio, newspapers, and the PC press.

 

Internetpresskit: www.internetpresskit.com
Information: Provides online press kits.

 

InternetWire: www.internetwire.com
Information: A promising newcomer.  Rates are far less expensive than Businesswire.  Publishers can send releases to targeted lists on a national and international basis.
Comment:  Not known yet if this service provides the same amount of "mindshare" offered by more established firms, but certainly worth trying!

 

I Want Media: www.iwantmedia.com
Information: Portal aimed at the press.

 

Luce Press Clippings: www.pressaccess.com
Information: Well-known clipping service.

 

mBlast: www.mblast.com
Information: Online portal for journalists and companies. Allows journalists to post profiles that in theory match them with likely story and press coverage candidates.

 

Media Map: www.mediamap.com
Information: Provides a leading directory service identifying editors, reviewers, and analysts from high-tech publications, as well as a series of print, CD, and software products designed to assist publishers in managing their PR.
215 First Street
Cambridge, MA 02142
Voice: 374.9300
Fax: 617.374.9345

 

Mediadirector: www.mediadirector.com
Information: Subscription site that provides over 200 media kits with a focus on high tech.

 

Media Finder: www.mediafinder.com
Information: Database of print media in the US and Canada.

 

Mediapost: www.mediapost.com
Information:  Web portal focused on media and PR issues.

 

MonsterBuzz: www.monsterbuzz.com
Information: Interesting site that discusses a variety of PR issues.

 

NetPress: www.netpress.org
Information: Provides very useful information on press practices and tactics.
Comment:  MUST reading for anyone interested in an effective PR capability for your company.

 

NewGate Internet, Inc: www.newgate.net
Information: Provides a variety of Internet-based "reputation" and PR marketing services.

 

Pitchwire: www.pitchwire.com

Information: Online portal for journalists and companies. Allows journalists to post profiles that in theory match them with likely story and press coverage candidates.

 

Poynteronline: www.poynter.org
Information: Interesting media portal site that provides good coverage of high tech stories as well as other topics. It includes media criticism and insider stories.

 

PR Access: www.pressccess.com
Information: Web site designed for PR professionals.
Comment: Good place to check out to learn more about what is going on in PR.

 

PR & Marketing Network: www.prandmarketing.com
Information: Site provides news, strategies and success stories in PR and marketing. Also has a jobs section.

 

PR Leads: www.prleads.com
Information: This site provides leads from reporters looking for companies and people to cover for their periodicals. Costs $500 a year.

 

PR Newswire: www.prnewswire.com
Information: Online wire service.

 

Press Release Network: www.pressreleasenetwork.com
Information: Costs $200 per release to a list.

 

PRWeek Global: www.prweek.com
Information: PRWeek features new PR news, analysis and campaign reviews. Cost to subscribe is $128(US) per year. Free job bank.

 

Publicity Insider.com: www.PublicityInsider.com
Information: This site is designed for small businesses and entrepreneurs and contains extensive information on the latest how-to PR techniques, editorial opportunities, press release samples and much more.

 

PublicityLink: www.publicitylink.com
Information:An Internet-based PR service.

 

Syndic8: www.syndic8.com
Information: Provides feeds from over 4500 news sources.

 

The Journalist's Toolbox: www.journaliststoolbox.com
Information: Extensive media portal. Also links to more than 175 journalism job sites.

 

The All Media Jumpstation: www.owt.com/dircon/mediajum.htm
Information: Allows you to quickly jump to different publications by category.

 

Web Clipping.com: www.webclipping.com
Information: WebClipping.com tracks on an ongoing basis, how and where your product is mentioned on the Internet. This tracking incorporates Web sites indexed by search engines, over 650 top news sites on the Web, and Usenet discussion groups. All clippings are included in a  flat rate price. All clips are compiled into an easy-to-read format using the firm's Smart Abstract technology, and make them available to you at a password-protected web site.

 

Columbia Journalism Review "Who Owns What" http://www.cjr.org/owners/
Information: Section on site provides information on what media properties are owned by whom.

 

Vocus: www.vocus.com
Information: Provides a browser-based suite of PR management tools.
Voice: 800.345.5572
Fax: 301.459.2827

 

Your Article: www.yourarticle.net
Information:  Dual purpose site. Editors can obtain articles on topics they wish to cover. PR firms and subscribers can place articles for potential pick up by the media.


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