November 6, 2015

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Softletter Back Issue, September 30th, 2006

September 30th, 2006 Building a Balanced Executive Team The Latest in Search Engine and AdWords Shenanigans, Part II of III Benchmarks: Google Survey Part III: Google as Competitive Environment Strategic versus Financial Buyers, Part II of II Cardfile: More Useful Search Engine Tools Redux

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Softletter Back Issue, September 15th, 2006

September 15th, 2006 The SaaS Channel: A Work in Progress The Latest in Search Engine and AdWords Shenanigans, Part I of III Benchmarks: Q2 Venture Capital Investments Strategic versus Financial Buyers, Part I of II Cardfile: Softletter Flashback

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Softletter Back Issue, August 31st, 2006

August 31st, 2006 Timing Disruption, Part II of II Aligning Sales and Marketing for Better Leads, Part II of II Benchmarks:SaaS Survey Part I: Software Companies Considering SaaS Software M&A Cardfile: Useful E-mail Marketing Tools

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Softletter Back Issue, August 15th, 2006

August 15th, 2006 Timing Disruption, Part I of II Aligning Sales and Marketing for Better Leads, Part I of II Benchmarks: Chief Sales Officer Compensation Liabilities, Liabilities, Liabilities…Is That All You Can Think About? Part II of II Cardfile: Book Review: Exceptional Selling: How the Best Connect and Win in High Stake Sales by Jeff Thull

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Softletter Back Issue, July 31st, 2006

July 31st, 2006 Trolls and Robes: The Supreme Court Steps In How to Build an Effective Affiliate Program, Part III of III Benchmarks: Google Survey Part II: Google as a Platform Liabilities, Liabilities, Liabilities…Is That All You Can Think About? Part I of II Cardfile: Web Clipping Services

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Softletter Back Issue, July 15th, 2006

July 15th, 2006 Automating Your Product Management Processes How to Build an Effective Affiliate Program, Part II of III Benchmarks: General & Administrative Costs Preferred Shares: The Monster That Ate Your Deal Cardfile: Alternative Retail

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Softletter Back Issue, June 30th, 2006

June 30th, 2006 Building a SaaS Software Pricing Model How to Build an Effective Affiliate Program, Part I of III Benchmarks: CMO Compensation Asia Is Coming, Part II of II Cardfile: Blog Monitoring and Analysis

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Softletter Back Issue, May 31st, 2006

May 31st, 2006 Endangered Environments Avoiding Purchasing Pitfalls Benchmarks: Google Survey Part I: Google for Promotion “Earnouts are Useless.” A Deal Structure Myth? Cardfile: Proposal and RFP Management

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Softletter Back Issue, May 15th, 2006

May 15th, 2006 The Micro-ISV Father Discusses the Kids Harsh Shelves: The Retail Realm Becomes Grimmer, Part II of II Benchmarks: Research and Development How Applications Cross the Chasm to Valuations, Part II of II Cardfile: WebOS Resources

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