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Softletter Back Issue, January 31st, 2009

January 31st, 2009 The Lowdown on Down Market Marketing, Part I of II SEO for MSN, Yahoo, and Ask Benchmarks: Marketing Expenditures and Effectiveness, Part I of II How Will the Software Industry Fare in the Worst Recession in 80 Years? Sales Lead Resources

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Softletter Back Issue, October 31st, 2008

October 31st, 2008 Summary Results from the Softletter 2008 SaaS Survey, Part IV of IV SaaS and Initial Professional Services SaaS and Product Management Impact of SaaS on Product Management M&A Exit in a Downturn: Nine Things to Do Virtual Tradeshow Resources

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Softletter Back Issue, October 15th, 2008

October 15th, 2008 Summary Results from the Softletter 2008 SaaS Survey, Part III of IV Infrastructure and Security SaaS Reseller Channels SaaS Reseller Payment and Options SaaS Sales Compensation Practices and Budgets SaaS Marketing and Budgets

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Softletter Back Issue, September 15th, 2008

September 15th, 2008 Software Leasing During a Financial Crisis Summary Results from the Softletter 2008 SaaS Survey, Part I of IV Benchmarks: Chief Technical Officer Compensation, 2007 Relative Valuations, Relative Wealth, and the Fallacy of Market Timing iPhone Development Resources

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