Softletter Company and Product Positioning Workbook Checkout
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The Second Edition of The Softletter Company and Product Positioning Workbook
- Avoid marketing meltdowns and blunders
- Uncover new customers and marketing segments
- Lean to speak in the language of your customers
- Prepare your sales and marketing for success
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1
 The Softletter Company and Product Positioning Workbook for High-Technology × 1 |
$149.99 |
| Subtotal | $149.99 |
|---|---|
| Tax | $6.45 |
| Total | $156.44 |
About the Positioning Workbook
- All case studies based on actual events
- Modifiable templates and worksheets
- Extensive goals and execution checklists
- Includes on-on-one consulting with positioning sensei Rick Chapman
Here's what readers of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters" Customers say:
For more than a decade, my time spent with Rick Chapman and at his events has always been an investment in reality-checking. I don’t always agree with him, but the argument is always worth the effort. Rick’s latest look at reality is opinionated, example-rich, and platitude-free: it challenges his readers to look in the mirror, and ask if what they’re reading sounds like what they don’t want to become.”
Peter Coffee
VP for Strategic Research at Salesforce
His book, IMO, is written like a Porsche is built: fast, fun, and nimble. Though I picked it up because of its subject matter (computers, software), I also enjoyed it for a second reason: the quality of the writing.
Jim
Amazon Reviewer
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