History of Softletter

Softletter was founded in 1983 by Jeffrey Tarter, a well-known industry analyst who has been described as “quietly powerful” by Marketing Computers. In his career, Tarter has been twice named “Best Industry Analyst” by the Software Industry and Information Association and has been widely quoted in the business and trade press.

Softletter is the industry’s most trusted source for benchmarks, metrics and business insights that software executives need to maximize growth and profitability. For years published as a bi-monthly newsletter, Softletter is now an online content and information hub for SaaS, mobile, OEM and on-premise software firms.

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