Mitch Russo’s photography. You can download many of his works for free. This is not a piece of CGI[/caption] Advice from Mitch Russo on How a SaaS Agent Program Can Build Revenues for Your Company, Part I of II Mitch Russo is a software industry pioneer who in 1985 founded Timeslips Corp, which he in turn […]
Daniel Kottke was Apple employee number 12 and at one point a close friend of Steve Jobs, meeting him at Reed College in 1972. He accompanied Jobs on what has become a semi-legendary trip to India before Apple’s founding in 1976, an event portrayed on film and widely documented. Daniel was heavily involved in building […]
UnicornHRO has roots that stretch all the way back to the infancy of modern software. The firm, which began in 1982 as Software Plus, was founded with venture funding, but failed to achieve more than modest growth until 1996, when Frank Diassi, the lead venture investor, took control and changed the company’s name to UnicornHRO. […]
by Merrill R. (Rick) Chapman, Softletter Managing Editor In Part One of this article, we took a look at the impending demise of the desktop monolith as epitomized by Microsoft and the problems it’s had with the industry’s most successful product of all time, Windows. In the interval, it’s easy to see that Microsoft itself […]
by Merrill R. (Rick) Chapman We’ve been seeing a great deal of industry press these days discussing “the Agile Product Manager.” There are a plethora of new books, new training courses, and new “tools” that are supposed to transform yesterday’s slow and sluggish product manager into a new sort of sleek, streamlined being, something akin […]
by Merrill R. (Rick) Chapman, Softletter Managing Editor This has changed with SaaS. Take a look at the results from our 2012 SaaS survey below: How often do you release a “major update” of your SaaS product to your customers? (A “major update” is defined as including significant new features and functionality, not just incremental […]
One piece of criticism constantly aimed at SaaS is that it’s not as “customizable” as on-premise software. Before examining this claim, we need first to define “customization” from the perspective of licensed software to provide the proper context. Traditionally, “customization” meant a change to the application source code or the creation of a module for […]
by Merrill R. (Rick) Chapman In addition to being the editor of Softletter, I’m ALSO the author of In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, a book that’s about just what it says. And when I see something I regard as truly dumb, I take notice. A couple of weeks ago […]
By Merrill R. (Rick) Chapman When Softletter first began running it’s SaaS survey in 2006 the overwhelming majority of SaaS firms told us that they managed their infrastructure in-house (for the purposes of the survey, we ranked colocation as an in-house choice). I don’t have the exact numbers in front of me as I write […]
by Merrill R. (Rick) Chapman, Managing Editor, Softletter The advent of the “Cloud” has brought about the biggest buzz word explosion seen in high-tech since the 80s, when everybody was fighting over who was more WYSIWIG, relational, and16-bit. Not to mention Microsoft repeating the phrase “rich text” to the point where we were all practically […]
Established by respected technology journalist and writer Jeffrey Tarter in the 1980s, Softletter’s target audience has always been senior management at leading software and SaaS firms.