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Research and Development 2017, The Softletter Benchmark 53

The Softletter Benchmark 53 are all publicly-held companies and most of our basic business metrics are derived from documents these companies are legally required to provide to investors. (BTW, if you wondering why the report is showing 2015 results in 2017, the answer is that complete fiscal results for 2016 will only be available in the latter half of 2016 because some of our Benchmark 53 companies have fiscal calendars that run from June to June.) We have completely revamped our Benchmark 50, now the Benchmark 53, to reflect the profound changes the software industry has undergone over the last several

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Research and Development 2017, Executive Summary

Complete Report Available to Softletter Subscribers The Softletter Benchmark 53 are all publicly-held companies and most of our basic business metrics are derived from documents these companies are legally required to provide to investors. (BTW, if you wondering why the report is showing 2015 results in 2017, the answer is that complete fiscal results for 2016 will only be available in the latter half of 2016 because some of our Benchmark 53 companies have fiscal calendars that run from June to June.) We have completely revamped our Benchmark 50, now the Benchmark 53, to reflect the profound changes the software industry

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How to Hire Software Sales Superstars

The software industry, along with many others, decades ago adopted a sales model we informally call “50/5/1/100,” shorthand for “a base salary of $50K, 5% commission, $1M in sales for a yearly salary of $100K.” These are highly idealized figures, but when you examine a number of different sales plans across different industries, including high tech and software, the outlines of this model usually appears. We were discussing the numbers and analysis in our new Softletter SaaS Direct Sales Compensation and Efficiency Report with Mitch Russo, former CEO of TimeSlips and COO of Sage, PLC, when he told us he’d been able to create high quality sales

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A Lifetime of Regret: A Post Mortem of Steve Jobs the Movie

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_image admin_label=”Jobs and Sculley Image” src=”https://softletter.com/wp-content/uploads/2017/02/sculley-and-jobs-1.jpg” alt=”Steve Jobs and John Sculley” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” /][et_pb_post_title admin_label=”Post Title” title=”on” meta=”on” author=”on” date=”on” categories=”on” comments=”on” featured_image=”off” featured_placement=”below” parallax_effect=”on” parallax_method=”on” text_orientation=”left” text_color=”dark” text_background=”off” text_bg_color=”rgba(255,255,255,0.9)” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_post_title][et_pb_text admin_label=”A Lifetime of Regret: A Post Mortem of Steve Jobs the Movie” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] When I was a boy my father used to take me during the Christmas season to model railroad layouts in Connecticut and New Jersey. My grandfather worked for the U.S. postal system on a mail car during

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Operating Income 2016, The Softletter Benchmark 53 (Softletter subscriber-access only)

[et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” disabled=”off”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off”][et_pb_column type=”4_4″][et_pb_post_title admin_label=”Post Title” title=”on” meta=”on” author=”on” date=”on” date_format=”M j, Y” categories=”on” comments=”on” featured_image=”on” featured_placement=”below” parallax_effect=”on” parallax_method=”on” text_orientation=”left” text_color=”dark” text_background=”off” text_bg_color=”rgba(255,255,255,0.9)” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off”] [/et_pb_post_title][et_pb_text admin_label=”Operating Income 2016, The Softletter Benchmark 53, (Softletter subscriber access)” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off” border_color=”#ffffff”] About the Softletter Benchmark 53 We have completely revamped our Benchmark 50, now the Benchmark 53, to reflect the profound

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Operating Income 2016, The Softletter Benchmark 53, Executive Summary

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_post_title admin_label=”Post Title” title=”on” meta=”on” author=”on” date=”on” categories=”on” comments=”on” featured_image=”on” featured_placement=”below” parallax_effect=”on” parallax_method=”on” text_orientation=”left” text_color=”dark” text_background=”off” text_bg_color=”rgba(255,255,255,0.9)” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_post_title][et_pb_text admin_label=”Operating Income 2016, The Softletter Benchmark 53, Executive Summary” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] About the Softletter Benchmark 53 We have completely revamped our Benchmark 50, now the Benchmark 53, to reflect the profound changes the software industry has undergone over the last several years. The profiled are now broken into eight segments that provide a representative overview of industry trends and performance. The Softletter Benchmark 53 are all publicly-held companies and most of our basic

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Zwivel: A Case of SaaS Making You Look Good (no, literally)

A Softletter Mobile Applications Business Case Study Company Zwivel LLC  HQ 45 Eisenhower Drive, Paramus, NJ  07652  Market/Industry Health Care/Cosmetic Medicine  Company Principals Gary D. Breslow, MD and CEO, Scott Kera, COO  Founded/Years in Business Founded 2012;  Launched January 2015  Company Development Type Privately held, privately funded  % of Revenue Growth Over Last Years 15 Notable Customers Rod Rohrich, MD, prominent plastic surgeon in Dallas, Texas and Editor of Journal of Plastic and Reconstructive Surgery, Grant Stevens, MD,  prominent plastic surgeon in California, Paul Nassif, MD, prominent facial plastic surgeon in California and star of TV show Botched, Yan Trokel, MD,  –

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Thanks, Dan Lyons. Now Anyone over 40 Really IS Unemployable in High-Tech. An Open Letter to HubSpot, Brian Halligan, and Dharmesh Shah

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_post_title admin_label=”Post Title” title=”on” meta=”on” author=”on” date=”on” categories=”on” comments=”on” featured_image=”on” featured_placement=”below” parallax_effect=”on” parallax_method=”on” text_orientation=”left” text_color=”dark” text_background=”off” text_bg_color=”rgba(255,255,255,0.9)” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_post_title][et_pb_text admin_label=”Thanks, Dan Lyons. Now Anyone over 40 Really IS Unemployable in High-Tech. An Open Letter to HubSpot, Brian Halligan, and Dharmesh Shah” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Dear Brian and Dharmesh: I have to admit that when I read a while ago that Dan Lyons had been hired by SaaS firm HubSpot, I was gobsmacked. I mean, Dan Lyons, former technology editor for Newsweek, which itself was started at the same time Moses was publishing the Ten

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Beyond SaaS: The Rise of the Device Independent Platform and the Portable Workspace, Part II of II

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_post_title admin_label=”Post Title” title=”on” meta=”on” author=”on” date=”on” categories=”on” comments=”on” featured_image=”on” featured_placement=”below” parallax_effect=”on” parallax_method=”on” text_orientation=”left” text_color=”dark” text_background=”off” text_bg_color=”rgba(255,255,255,0.9)” use_border_color=”off” border_color=”#ffffff” border_style=”solid” /][et_pb_text admin_label=”Beyond SaaS: The Rise of the Device Independent Platform and the Portable Workspace, Part II of II” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Merrill R. (Rick) Chapman, Softletter Managing Editor Who Will Build the Portable Workspace? There are three technology giants currently maneuvering for the strategic high ground in the platform war about to break out, Apple, Google, and Microsoft. Secondary players include Samsung, possibly a variant of Linux, or maybe an international contestant such as China’s COS (yet

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Key Highlights from Softletter Sales Compensation and Efficiency Survey, Executive Summary

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_post_title admin_label=”Post Title” title=”on” meta=”on” author=”on” date=”on” categories=”on” comments=”on” featured_image=”on” featured_placement=”below” parallax_effect=”on” parallax_method=”on” text_orientation=”left” text_color=”dark” text_background=”off” text_bg_color=”rgba(255,255,255,0.9)” use_border_color=”off” border_color=”#ffffff” border_style=”solid” /][et_pb_text admin_label=”Key Highlights from Softletter Sales Compensation and Efficiency Survey, Executive Summary” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] The Softletter 2016 Direct Sales Compensation and Efficiency Survey was launched in February of 2016 and closed in April. The MatrixCX (Allegiance) online system (www.allegiance.com) was used to generate and manage the survey. The purpose of this survey was to develop a comprehensive analysis of current practices in software industry direct sales compensation and success measurements or efficiency of a

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