The Fire Flop Positioning Disaster: Jeff Bezos Channels Steve Jobs but Ends Up Talking to the Microsoft Zune Design Team Instead

Software Business Operations Articles for 2017 The following article is excerpted from Softletter’s just released Product Positioning Workbook for High-Technology. The High End and Hardware Positioning If we apply the Workbook’s visualization technique to the iPhone vs. Fire Phone, the problem comes in...
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