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The Worst Company Name Ever

by Merrill R. (Rick) Chapman In addition to being the editor of Softletter, I’m ALSO the author of In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, a book that’s about just what it says. And when I see something I regard as truly dumb, I take notice. A couple of weeks ago I received an E-mail from an Indian outsourcing company called “Panzer Technologies” offering their SaaS development services to moi. Here’s an excerpt from the E-mail: “Dear Manager, Hope you are doing good today. My name is Ranveer Singh, Sales Support Specialist with Panzer Technologies. We

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Private SaaS and Flying Pigs

by Merrill R. (Rick) Chapman, Managing Editor, Softletter The advent of the “Cloud” has brought about the biggest buzz word explosion seen in high-tech since the 80s, when everybody was fighting over who was more WYSIWIG, relational, and16-bit. Not to mention Microsoft repeating the phrase “rich text” to the point where we were all practically in tears. It’s the type of thing this acronym-crazed high-tech does. As I’ve written in the past, the “Cloud” is the most vaporous buzzword yet produced in the business. In and of itself, the term “Cloud” has no meaning except as a synonym for “Internet.”

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