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Alice and Humpty
Softletter Featured Article
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“Twas Brillig and Fetterman Led the Slithy Polls by Two”: Kara Swisher Galumphs with the Democratic Candidate for U.S. Tulgey

High-tech has always had its Grand Dames. In the 1970s and 80s, the grandest of them all was Esther Dyson. Esther is the daughter of renowned theoretical physicist Freeman, who’s most famous for building (virtually) the Dyson sphere, a construct designed to englobe a sun and suck all the energy from it, thus powering a civilization even capable of counting the votes in a national election in a single day. The Dyson sphere lives in on the imagination of exobiologists, who feverishly scan the skies using the Hubble, Kepler, and Webb telescopes for the signs of working Dyson sphere powering

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Softletter Featured Article
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Second Metaverse, Same as the First!

On October 28, 2021, Facebook surprised high-tech by announcing it was changing its name to Meta and that the company intended to conquer the Metaverse. This is a bold move. Facebook is the second largest social media company behind Google (Twitter is a very distant third) and its brand, a direct result of its power and profitability, a mighty force. It also owns Instagram, Whatsapp, and Oculus VR, the company that makes all those 3D gaming goggles you loudly hinted you wanted for Father’s Day, used twice, then never picked up again (you know who you are). The name change

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SaaS Case Studies
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NFTs: Monetizing the Moment

Athon Slotkin, The Shadow CEO A sample NBA Top Shot digital sample playing card Dean Christensen. When not creating art, he plays for the amateur basketball team “The Brooklyn Eyebleeds” Profile Info: Company names The Stealth CEO Dapper Labs: Years in business: January, 2021. Principal management:  Athon Slotkin: Athon has earned the title of “The Shadow CEO” by working with thousands of businesses to adjust business strategy, see the big picture, make innovative brand or financial moves, and pivot accordingly to market developments. He is currently working with several startups on the NFT market. https://athanslotkin.com  Roham Gharegozlou: Roham is the

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SaaS Case Studies
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I, Chatbot

Company Profile Company name: Enterprise Bot   Years in business: Founded in October 2016 Locations: 30 clients and employs 77 people split between Switzerland and India Number of employees: 77 Principal management: Pranay Jain CEO, Pranay Jain is the co-founder and CEO of Enterprise Bot. Originally from Pune, he studied business at Bentley University in the United States and developed a strong interest in information technology during his internship. His work with AI caught British multinational Barclays’ attention, and the bank invited him and his team, Co-founder Ravina Mutha and Co-founder and CTO Sandeep Jayasankar to a hackathon in Mumbai which tasked them with creating an effective

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