Softletter Product Positioning Course Checkout

Attend The Softletter Company and Product Positioning Course for High-Technology Online

During each session, high-tech product positioning grandmaster Rick Chapman will guide you through the process of creating an effective positioning message and strategy that supports your pricing and features.

When you’ve completed the course, you’ll be ready to execute a smart, focused launch for your products/services secure in the knowledge the market will understand what you want them to purchase and that it’s presented to your prospective customers in compelling conceptual and visual terms.

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The Softletter Company and Product Positioning Course for High-Technology
The Softletter Company and Product Positioning Course for High-Technology × 1
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$349.99
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Subtotal $349.99
Tax $15.05
Total $365.04

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Positioning Course Details

Fifteen separate video sessions

Narrated by Rick Chapman, each course guides you step by through the process of building an effective positioning strategy for your company.

Since 2007, over 500 attendees

Since 2007, over 500 senior SaaS executives have attended an in-person Softletter positioning course. Now, you can attend the program without any travel expenses and overhead and save thousands while receiving the same training and course materials.

Extensive course materials

Your course includes the Positioning Workbook, the Workbook exercises and templates, SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business, In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters, access to every course in SaaS University Online, and during your downtime, Selling Steve Jobs' Liver.

Special Promotion: Two one-on-one sessions with Softletter editor and author Rick Chapman

Included with your course are two one-on-one sessions with Softletter editor Rick Chapman. These will enable you to focus in on specific challenges and issues unique to your company and products.

What Attendees Are Saying

"If You're Serious About Success, you need to attend this course."

Attendance at this course is a must. It will help launch your marketing properly and avoid those expensive “branding” courses that will drain your company of precious financial resources you can’t afford to waste.

Gary Skiba

CEO, Remembrit

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Since 2007, over 500 attendee

Since 2007, over 500 senior SaaS executives have attended in person Softletter positioning course. Now, you can attend at a fraction of the cost from the location of your choice and receive the same training and course materials.

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