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Merrill R. (Rick) Chapman
Managing Editor, Softletter
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Phone: 860.388.7549
Randy J. Hujar
Contributing Editor, Softletter
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In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters
The industry's Bible of on how to avoid your company and/or startup. Required reading for anyone in high-tech!
The Softletter Company and Product Positioning Workbook for High-Technology
The essential guide that ensures you nail your product positioning before you release your product or found your company. If you fail to properly execute your product positioning, every other aspect of your marketing will collapse!
The Softletter Product and Company Positioning Self-Paced Video for High-Technology
The vital companion to the Positioning Workbook! Self-paced and comprehensive, the video guides you through the industry's most successful and field-tested methodology for positioning your product and ensuring your marketing can reach your sales and revenue goals.
SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business
The most comprehensive and powerful guide to building your online, cloud-based software startup.
Selling Steve Jobs' Liver: A Story of Startups, Innovation, and Connectivity in the Clouds
Follow the adventures of Nate Pennington and Ignacio Loehman as they ideate, innovate, and growth hack their startup with the help of Steve Jobs. (Well, at least a part of him.)