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Editorial Information

Managing Editor, Softletter

Phone: 860.388.7549

Randy J. Hujar

Contributing Editor, Softletter


Conference Contact and PR


Ruth Greenfield, Conference Director
Advertising & Sponsorship Opportunities


In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters

The industry's Bible of on how to avoid your company and/or startup. Required reading for anyone in high-tech!

The Softletter Product and Company Positioning Self-Paced Video for High-Technology

The vital companion to the Positioning Workbook! Self-paced and comprehensive, the video guides you through the industry's most successful and field-tested methodology for positioning your product and ensuring your marketing can reach your sales and revenue goals.