About the Author
About the Artists
Acknowledgments
Preface to the Third Edition
Introduction from the First Edition
Chapter One
First Movers, First Mistakes: IBM, Digital Research, Apple, and Microsoft
Chapter Two
Devious Devices: IBM and the PC Junior, Jeff Bezos and the Fire Phone
Chapter Three
Positioning Puzzlers: MicroPro and Microsoft
Chapter Four
We Hate You, We Really Hate You: Ed Esber and Ashton-Tate
Chapter Five
The Idiot Piper: OS/2 and IBM
Chapter Six
Frenchman Eats Frog, Chokes to Death: Borland and Philippe Kahn
Chapter Seven
Brands for the Burning: Intel and Google
Chapter Eight
From Godzilla to Gecko: The Long, Slow Extinction of Novell
Chapter Nine
Ripping PR Yarns: Bill Gates, Marc Andreessen, Steve Jobs Disease, and Assorted Steve Jobs Wannabees
Chapter 10
Purple Haze All Through My Brain: The Internet and ASP Busts
Chapter 11
Thanks Dan Lyons! Now Everyone over 40 Really Is Unemployable in High-Tech: Dan Lyons, HubSpot, and Ageism
Chapter 12
A Lifetime of Regret: The 2015 Steve Jobs Movie
Chapter 13
Burning Down the House: The War between the Trade Book Publishers and Amazon
Chapter 14
The Social Ministries: Google, Facebook, Twitter, LinkedIn, and Various Other Enforcers
Chapter 15
On Avoiding Stupidity
Glossary of Terms
Selected Bibliography
Index