Softletter’s Online Positioning Training for High-Tech companies is a unique and powerful resource designed to ensure positioning is market-ready before the release of your product and/or service. Readers of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters know that some of the book’s most catastrophic marketing failures focus on fatally flawed product and company positioning strategies. But despite all the attention given to the topic, every day both startups and established companies introduce new products that violate the iron rules of positioning and pay the ongoing painful price.