In Search of Stupidity: Over 30 Years of High-Tech Marketing Disasters, 3rd Edition is Coming Soon!
In 2001 and 2006, the first and second editions of In Search of Stupidity: Over 30 Years of High-Tech Marketing Disasters were launched with the mission of encouraging all high-tech companies to:
Study the mistakes of the past, apply self-observation to your current behavior, and if you see yourself repeating a previous example of idiocy, stop and do something else. As I point out in Chapter 1, the claim that high-tech companies are constantly running into “new” and “unique” situations that they cannot possibly be expected to anticipate and intelligently resolve is demonstrably false (particularly if you read In Search of Stupidity). The truth is that technology companies are constantly repeating the same mistakes with wearying consistency (as this second edition makes even clearer), and many of the stupid things these companies do are completely avoidable.
Many prescient companies have read the first and second editions of Stupidity and have avoided executing stupid marketing programs and policies that have damaged, crippled, and in some cases destroyed high-tech firms. But, hard as it is to believe, many companies have not read these invaluable works and thus continue the process of shooting themselves in the foot repeatedly. Thus, twelve years after the release of the second edition, It’s time for me to give high-tech firms a third chance to save their toes (and businesses)!
What’s in the Third Edition?
More of what you loved in the First and Second Editions!
- Ageism and intolerance directed towards anyone over 40!
- Bad and offensive collaterals.
- Clueless and abusive CEOs.
- Heinous hypocrisy by high-tech’s largest firms.
- Meathead marketing.
- Putrid product positioning.
- PR disasters and blunders.
- Predatory and incoherent pricing.
- Worthless business wonderbooks.
What’s new includes:
- Blatant attempts to rig entire markets (looking at you, Amazon).
- Creepy search and censoring algorithms launched by giant unaccountable social networks.
- Horrendous hardware hi-jinks.
- Mass alienation of audiences to the right of Marx, Lenin, and Mao.
- Out of control R&D.
- Personal and political intolerance in Silicon Valley.
- Repeated privacy invasions and illicit trading of personal information.
All of the above disastrous to company revenues, reputation, and bottom lines and all of it completely avoidable!
- Brand new cover!
- More cartoons and illustrations!
- A new poster!
- And other cool stuff!
Scary Monsters, Super Creeps
For the inexperienced, naive, and the people who have not already read earlier editions of In Search of Stupidity, today’s high-tech market can be a Fun House of Fright! As you read through it, you’ll:
Experience the horror of Steve Ballmer unleashing Windows 8 positioning hell on an unsuspecting world. Gasp as Microsoft’s entire mobile platform (and Ballmer’s executive career) is destroyed!
Feel the panic as Amazon, Google, Facebook, Twitter, and LinkedIn invade everyone’s privacy, disintermediate their subscribers from their personal networks, and launch mass censorship by building The Great Left Coast Firewall!
Gaze in amazement as high-tech CEOs keep self-destructing on a planet a world where everyone has a smartphone and everything you say goes viral immediately!
Shriek in despair as Disrupted author Dan Lyons buries employment opportunities in high-tech for everyone over 40!
Scream in disbelief as Hollywood makes a movie about Steve Jobs that doesn’t contain a single actual fact!
Endure bone-chilling fear as Microsoft unleashes its UI designers to perform yet another chainsaw massacre on the innocent Skype interface!
Shiver in awe as Jeff Bezos channels Steve Jobs during Amazon’s Firephone development but is possessed by Alfred E. Neuman instead!
Watch in disbelief as Hugh Howey, Joe Konrath, David Gaughran and the rest of AAAGH (Aggregated Amazon Ankle Grabbers) transform 8,664 independent writers into strange mutant lemmings who leap mindlessly to their financial doom while clutching their Kindles!
These are just some of the high-tech marketing chillers you’ll experience during your journey through In Search of Stupidity: Over 30 Years of High-Tech Marketing Disasters, There are plenty more spine tingling true stories to terrorize you into texting your next marketing message in all “scare” emojis. But don’t worry! You’ll come through it all safe and sound because Stupidity is your safe harbor against the marketing horrors you’ll learn about. In addition to a comprehensive discussion of each disaster, every chapter contains also contains a detailed analysis of what went wrong and how it could have been avoided.
Why Buy In Search of Stupidity: Over 30 Years of High-Tech Marketing Disasters?
Stupidity is your garlic wreath against the vampire forces of ignorance and cluelessness constantly circling your business and career. This book can literally save you millions (and always thousands) of dollars. Don’t believe me? Let me prove it.
In the first edition of Stupidity, I described how in 1984 the then largest desktop software company in the world, MicroPro, destroyed itself by committing a fundamental product positioning mistake.
What did MicroPro do?
They introduced two products with…
- Similar names—WordStar and WordStar 2000
- Over lapping functionality.
- The same audience.
- The same price.
…at the same time.
Chaos, and eventually the company’s death, followed. Of course, that was the 80s and what did they know back then? Except that in 2012, Microsoft (and we can guarantee you that not a single member of the development group read a word of Stupidity), repeated almost exactly every mistake MicroPro made with the Windows 8 launch, a sin for which Redmond is still paying. Read more about the history of both debacles in the third edition of In Search Of Stupidity. (And yes, Jeff Bezos could have saved a cool $187 million if he’d had a copy of Stupidity in Lab26.)
More reasons provided by readers of the previous editions:
Fast, lively, and well-written- like a master storyteller doing I.T.
This book, IMO, is written like a Porsche is built: fast, fun, and nimble. Though I picked it up because of its subject matter (computers, software), I also enjoyed it for a second reason: the quality of the writing.
I’ve really enjoyed reading, and dipping back into, this book. I almost never open up books after I’ve read them, but this one is an exception. I find myself keeping it around where I can get to it easily- and reading excerpts just for the fun of it. IMO, this guy’s writing is great.
It’s for anyone in marketing
I’m not sure who recommended this book to me but I owe the person a debt of gratitude. I don’t think I’ve ever laughed this hard for any non-fiction book, no less one about the worst mistakes of the computer industry.
Like the author (and some of the other Amazon reviewers) I was there during the early days of the development of the PC industry, first at a hardware manufacturer then at my own sofware company. So I can speak with some authority that the events described in this book are authentic–but authenticity is almost besides the point. What In Search Of… accomplishes is to make you laugh while at the same time teaching you not to repeat the mistakes of the past.
I Can’t Wait! When Can I Buy My Copy!
Autumn, 2018. Join our ARC (advanced review copy) mailing list now to receive your free copy of the book before it’s released. Only 100 ARC slots are available. Yes, we will ask you to write a review for the venue of your choice when the book is released regardless of whether you love it or hate it. ARC readers will also receive access to other bonuses and gifts when the Third Edition is released.
Excerpts from the book will be regularly released on this page beginning in September up through the final publication date. We’ll also be posting the new cover, new cartoons and other illustrations, as well as other tidbits, so bookmark this page and check back often to see what’s going on.
You can also contact me directly at firstname.lastname@example.org if you have further questions or want to nominate a candidate for ISOS 3.0! (If you want me to remove your firm from the book, you’re probably out of luck.)
Merrill R. (Rick) Chapman
In Search of Stupidity, Over 30 Years of High-Tech Marketing Disasters
SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business
Selling Steve Jobs’ Liver: A Story of Startups, Innovation, and Connectivity in the Clouds
Complete Chapter Listing for the Third Edition
(Please note chapter titles and contents may change before publication)
|Foreword to the Third Edition|
|Foreword to the First Edition|
|About the Author|
|About the Artists|
|One||Introduction: The Long and Winding Tech Road, the Rise of the NPEs, the Prediction Game, and Tesla|
|Two||First Movers, First Mistakes: Apple, Digital Research, IBM and Microsoft|
|Three||Some Rather Nutty Tales: IBM and the PC Junior; Microsoft and the Zune|
|Four||Positioning Puzzlers: MicroPro, Microsoft, and the Amazon Firephone|
|Five||We Hate You, We Really Hate You Ed Esber and Ashton-Tate; Travis Kalanick and Uber|
|Six||The Idiot Piper: OS/2 and IBM|
|Seven||Frenchman Eats Frog, Chokes to Death Borland and Phillipe Kahn|
|Eight||Brands for the Burning: Intel, Google and China, Motorola|
|Nine||From Godzilla to Gecko: The Long, Slow Decline of Novell|
|Ten||Ripping PR Yarns: Microsoft and Bill Gates, Elon Musk and Tesla Elizabeth Holmes and Theranos|
|Eleven||Purple Haze All Through My Brain: The Dot.com, Ebook and ASP Meltdowns; the SaaS Rebirth|
|Twelve||Revenge of the Pleistocene: How Dan Lyons and HubSpot Made Sure if You’re Over 40 You’re Unemployable in High Tech|
|Thirteen||A Lifetime of Regret: A Post Mortem of the 2015 Steve Jobs Movie Portraying People Who Never Actually Existed|
|Fourteen||Building the Great Left Coast Firewall: Google, Facebook, YouTube and LInkedIn|
|Fifteen||Wool Over Eveyone’s Eyes: Amazon Goes AAAGH Over Hugh Howey, Joe Konrath, and Various and Sundry Flacks|
|Sixteen||On Avoiding Stupidity|
|Afterword||Stupid Development Tricks with Joel Spolsky|
|Glossary of Terms|