Softletter Archives Index, 2005 - 2011
These back issues are provided as PDF copies of the original print editions of Softletter.
January 15th, 2005
- Technology for Software’s Sake
- The Convergence Syndrome
- Benchmarks: Return on Equity
- Using Strawmen in M&A Negotiations
- Cardfile: Must Read Development Blogs
January 31st, 2005
- Pricing and Value Approaches for Embedded Software
- Patently Obvious
- Benchmarks: Services Margins
- Escrow Provisions in M&A Transactions, Part I of II
- Cardfile: Google Tools and Sites
February 15th, 2005
- Open Source Business Models and Trends, Part I of II
- The 504b Option
- Benchmarks: OEM Best Practices
- Escrow Pro visions in M&A Transactions, Part II of II
- Cardfile: Mail Management Tools and Services
February 28th, 2005
- Open Source Business Models and Trends, Part II of II
- Groups Vs Communities
- Benchmarks: Chief Technology Officer Compensation
- Types of Statements That Can Spoil a Deal
- Cardfile: Business Wiki Tools
March 15th, 2005
- Muscle Bound Messiah? A Look at the Current State of Agile Programming, Part I of II
- Non-Recurring Engineering, Part I of II
- Benchmarks: Q4 Venture Capital Investments
- How to Detect a Non-Negotiationg Buyer
- Cardfile: Pod Casting Software
March 31st, 2005
- Muscle-Bound Messiah? A Look at the Current State of Agile Programing, Part II of II
- Non-Recurring Engineering, Part II of II
- Benchmarks: Tech Support Salary Trends
- Passive Vs Active Shareholders
- Cardfile: Software Cost Estimation Resources
April 15th, 2005
- Gaming Your Marketing and Sales
- The Developing OEM/ISV Trialware Model
- Benchmarks: Operating Income
- The Benchmark 50: Operating Income
- Cardfile: Negotiation Tactics
April 30th, 2005
- Mike Bosworth on Sales Read Messaging
- The Open Source Dilemma
- Benchmarks: Revenue per Product Management Best Practices
- The Power of the Minority
- Cardfile: Copyright Protection and Maintenance
May 15th, 2005
- Detecting Business Disaster’s Early Warning Signs
- The Open Source Dilemma, Part II of II
- Benchmarks: Software Localization Highlights from the 2005 Lisa Global Software Survey
- Deal Killers: What’s Wrecking Value Today
- Cardfile: IT Evaluation Sites
May 31st, 2005
- Softletter Case Study: Working with the Analysts
- The Rebate Recoil
- Benchmarks: Operating Profit per Employee
- What Will Kill the Current Boom in Software M&A
- Cardfile: Analyst Analysis Sites and Information
June 15th, 2005
- ASP/SaaS Pricing Models, Part I of II
- Introduction and Hello from Don Rosenberg
- Benchmarks: Q1 Venture Capital Investments
- Getting a Deal Done: Spousal Approval
- Cardfile: Sales Lead Resources
June 30th, 2005
- ASP/SaaS Pricing Models, Part II of II
- Rules for Effective Business Blogging
- Benchmarks: Sales and Marketing
- The Ten Worst Things You Can Do When Selling Your Software Company, Part I of II
- Cardfile: Bad Marketing and Business Analysis
July 15th, 2005
- Softletter Case Study: Training Your Resellers to Sell
- Make Conferences Work for Lead Generation
- Benchmarks: Research & Development
- The Benchmark 50: Research & Development
- The Ten Worst Things You Can Do When Selling Your Software Company, Part II of II
- Cardfile: Translation and Language Service
July 31st, 2005
- Agents: A Different Partnering Approach
- Tips for Increasing Software Maintenance Renewals
- Benchmarks: General & Administrative Costs
- The Benchmark 50: General & Administrative
- Angel Investors
- Cardfile: Taxes
August 15th, 2005
- Comeback Kid: SaaS Comes off the Canvas
- Preliminary Patent Searches for the Entrepreneur, Part I of II
- Benchmarks: Services Contribution
- The Benchmark 50: Services Contributions
- Is My Company Too Small to Sell?
- Cardfile: Patent Searches and Information
August 31st, 2005
- The Eternal Darkness of the Clueless Mind
- Preliminary Patent Searches for the Entrepreneur, Part II of II
- Benchmarks: Mergers and Acquisitions
- Benchmarks: Mergers and Acquisitions
- Exit Strategies: Think M&A
- Cardfile: Key Word Portfolio Management
September 15th, 2005
- Four Ways to Stop Margin Erosion at the Point of Sale
- RSS as a Replacement for E-mail?, Part I of II
- Benchmarks: Q2 Venture Capital Investments
- If it Takes 8 Months to Sell, When Should I Begin Planning?
- Cardfile: RSS Resources
September 30th, 2005
- Channel Optimization: Are You Giving the Channel Too Much?, Part I of II
- RSS as a Replacement for E-mail?, Part II of II
- Benchmarks: Chief Marketing Officer Compensation
- When is the Right Time to Sell?
- Cardfile: Channel News and Management Resources
October 15th, 2005
- Channel Optimization: Are You Giving the Channel Too Much?, Part II of II
- Licensing Complexity: An SaaS Driver
- The First Softletter Open Source Software Poll, Part I
- Due Diligence Tips for Sellers, Part I of II
- Cardfile: Rich Internet Development
October 31st
- Softletter Case Study: The East Goes West
- Using Your Press Kit to Educate the Press
- The First Softletter Open Source Software Poll, Part II
- Due Diligence Tips for Sellers, Part II of II
- Cardfile: Affiliate Management Software
November 15th, 2005
- Value-Based Partnering Programs, Part I of II
- Keep Microsoft’s Pricing Changes in Perspective
- Benchmarks: Chief Financial Officer Compensation
- Accounting Problems: Don’t Let Them Stop Your Deal, Part I of II
- Cardfile: Ruby on Rails Resources
November 30th, 2005
- Value-Based Partnering Programs, Part II of II
- SoftSummit, 2005: Recapping the Strategic Points
- Benchmarks: Chief Executive Officer Compensation
- Accounting Problems: Don’t Let Them Stop Your Deal, Part II of II
- Cardfile: SOA (Service-Oriented Architecture) Resources
December 15th, 2005
- The ActiveWords Action Man
- Building Effective Landing Pages
- Benchmarks: Chief Executive Officer Compensation
- M & A Global Process
- Cardfile: Open Hardware Resources
January 15th, 2006
- SaaS Sales Compensation Models: Another Approach, Part II of II
- Advisory Board: Online Sales-Merchant Responsibilities
- Benchmarks: Q3 2005 Venture Captial Investments
- Equities: What is the Number One Reason Behind a Company Sale? by Nat Burgess, Corum Group
- Cardfile: Online Collaboration
January 31st, 2006
- Aligning Your Pricing Metrics With Customer Expectations
- The 2006 CODIEs
- Benchmarks: Services Margins
- Software Sector Consolidation—Why It Is Important To Pay Attention
- Cardfile: Online Presentations
February 15th, 2006
- Help! Microsoft is Targeting My Business, Part I of II
- What We Have Here Is a Failure to Communicate, Part I of II
- Benchmarks: Return on Equity
- Legal Strategies: What to Expect and Who Pays, Part I of II
- Cardfile: The Next Big Thing
February 28th, 2006
- Help! Microsoft is Targeting My Business, Part II of II
- What We Have Here Is a Failure to Communicate, Part II of II
- Benchmarks: Chief Technology Officer Compensation
- Legal Strategies: What to Expect and Who Pays, Part II of II
- Cardfile: Mashup Resources
March 15th, 2006
- Acquiring New Customers: Enterprise Sales V2.0
- What SaaS Pricing Flexibility and Ecosystem Development
- Benchmark: Product Management Compensation
- A Healthy Bubble: The Second Biggest Year in Software M&A in the Last 20 Years
- Cardfile: ROI Tool
March 31st, 2006
- RIM vs NTP: The Fallout
- Increasing Q&A Costs Squeeze Bottom Lines, Part I of II
- Benchmarks: Operating Income Ratios Up in 2005
- Earnouts: The Good, the Bad, and the Ugly
- Cardfile: New and Interesting Reads
April 15th, 2006
- The New High-Tech “Bubble” (Not the Same as the Old)
- Increasing Q&A Costs Squeeze Bottom Lines, Part II of II
- Benchmarks: Q4 Venture Capital Investments
- When to Dig In Your Heels During Negotiations
- Cardfile: New and Interesting Reads
April 30th, 2006
- Forget the Crystal Ball: Try These Approaches to Understanding What Your Customers Will Want
- Harsh Shelves: The Retail Realm Becomes Grimmer, Part I of II
- Benchmarks: Requirements Manager Compensation
- How Applications Cross the Chasm to Valuations, Part I of II
- Cardfile: Requirements Development Resources
May 15th, 2006
- The Micro-ISV Father Discusses the Kids
- Harsh Shelves: The Retail Realm Becomes Grimmer, Part II of II
- Benchmarks: Research and Development
- How Applications Cross the Chasm to Valuations, Part II of II
- Cardfile: WebOS Resources
May 31st, 2006
- Endangered Environments
- Avoiding Purchasing Pitfalls
- Benchmarks: Google Survey Part I: Google for Promotion
- “Earnouts are Useless.” A Deal Structure Myth?
- Cardfile: Proposal and RFP Management
June 15th, 2006
- The Emergence of Software Product Line Development
- Disadvantage: Microsoft
- Benchmarks: Q1 Venture Capital Investments
- Asia Is Coming
- Cardfile: New and Interesting Reads
June 30th, 2006
- Building a SaaS Software Pricing Model
- How to Build an Effective Affiliate Program, Part I of III
- Benchmarks: CMO Compensation
- Asia Is Coming, Part II of II
- Cardfile: Blog Monitoring and Analysis
July 15th, 2006
- Automating Your Product Management Processes
- How to Build an Effective Affiliate Program, Part II of III
- Benchmarks: General & Administrative Costs
- Preferred Shares: The Monster That Ate Your Deal
- Cardfile: Alternative Retail
July 31st, 2006
- Trolls and Robes: The Supreme Court Steps In
- How to Build an Effective Affiliate Program, Part III of III
- Benchmarks: Google Survey Part II: Google as a Platform
- Liabilities, Liabilities, Liabilities…Is That All You Can Think About? Part I of II
- Cardfile: Web Clipping Services
August 15th, 2006
- Timing Disruption, Part I of II
- Aligning Sales and Marketing for Better Leads, Part I of II
- Benchmarks: Chief Sales Officer Compensation
- Liabilities, Liabilities, Liabilities…Is That All You Can Think About? Part II of II
- Cardfile: Book Review: Exceptional Selling: How the Best Connect and Win in High Stake Sales by Jeff Thull. John Wiley and Sons, September 2000
August 31st, 2006
- Timing Disruption, Part II of II
- Aligning Sales and Marketing for Better Leads, Part II of II
- Benchmarks:SaaS Survey Part I: Software Companies Considering SaaS
- Software M&A
- Cardfile: Useful E-mail Marketing Tools
September 15th, 2006
- The SaaS Channel: A Work in Progress
- The Latest in Search Engine and AdWords Shenanigans, Part I of III
- Benchmarks: Q2 Venture Capital Investments
- Strategic versus Financial Buyers, Part I of II
- Cardfile: Softletter Flashback
September 30th, 2006
- Building a Balanced Executive Team
- The Latest in Search Engine and AdWords Shenanigans, Part II of III
- Benchmarks: Google Survey Part III: Google as Competitive Environment
- Strategic versus Financial Buyers, Part II of II
- Cardfile: More Useful Search Engine Tools Redux
October 15th, 2006
- The Methodologies and Economics of Updating
- The Latest in Search Engine and AdWords Shenanigans, Part III of III
- Benchmarks: Operating Income per Employee
- Representations and Warranties Insurance
- Cardfile: More Useful Search Engine Tools Redux
October 31st, 2006
- SaaS Survey Part II: Experience with SaaS
November 15th, 2006
- The Odd Couple: Desktop Software Meets SaaS
- Product Management and SaaS
- Benchmarks: Revenue per Employee
- Why All the Focus on EBITDA?
- Cardfile: Recommended Reading
November 30th, 2006
- Building a SaaS Channel
- The Aggregators
- Benchmarks: Chief Financial Officer Compensation
- Reps and Warranties: Vital to the Deal
- Cardfile: Specialized and Online Backup
December 15th, 2006
- How Google Plays the AdWords Game
- The 2006 CODIES: Impressions and Comments
- Benchmarks: Q3 Venture Capital Investments
- The Top 50: Highest Paid Public Company CFO’s
- Cardfile: Ajax Resources
December 31st, 2006
- Strategies for Maximizing Google AdWords ROI, Part I of II
- Google AdWords Survey Results
- When Your Employees Should Know About Your Deal Plans
- Some Fun Blogs for the Holiday
January 15th, 2007
- Strategies for Maximizing Google AdWords ROI, Part II of II
- Benchmarks: Chief Executive Officer Compensation
- Sharing the Wealth—Taking Care of Your Employees at Close
- Bad Design Resources
January 31st, 2007
- What to Do When the Customer Says “Take This EULA and Shove It”
- Advisory Board: Identifying Good Product Managers
- Services Margins and Contributions
- Recasting Your Financials for an M&A Event
- Book Review: The Software Licensing Handbook by Jeff Gordon
February 15th, 2007
- Video Helped the Software Star
- CD Cover Mount Placement Programs, Part I of II
- Benchmarks: Return on Equity
- SaaS In The M&A Arena
- Free Phone Conferencing Resources
February 28th, 2007
- Second Life and Software: Two Avatars Meant for
- Each Other?
- CD Cover Mount Placement Programs, Part II of II
- Benchmarks: Operating Income per Employee
- Negotiating Your Non-Compete Agreement, Part I of III
- Second Life Resources
March 15th, 2007
- Escrow Agreements in the Age of SaaS
- Interns: A Secret Weapon to Increase Company Bandwidth
- Benchmarks: Q4 Venture Capital Investments
- Negotiating Your Non-Compete Agreement, Part II of III
- Intern Hiring Resources
March 31st, 2007
- com, AppExchange, and the Platform Wars Redux
- What to Do When the Clock Strikes 11 (th Hour Sales Negotiations)
- Benchmarks: Operating Income
- Negotiating Your Non-Compete Agreement, Part III of III
- AppExchange Resources
April 15th, 2007
- Apple’s New Orchards
- Analyst Marketing Services: Think Hard Before You Buy
- Benchmarks: General and Administrative
- Q1 Analysis: M&A Hits New Record
- Virtualization Resources
April 30th, 2007
- Creating and Deploying Effective Customer Concerns Surveys
- The Supreme Court Changes the Patent Playing Field (Again), Part I of II
- Benchmarks: Customer Concerns Surveys Best Practices
- Working Capital—Its Role in Deal Negotiations
- Survey Creation Resources
May 15th, 2007
- Why Every Presentation You’re Doing Today S***Ks
- The Supreme Court Changes the Patent Playing Field (Again), Part II of II
- Benchmarks: Software Companies and Business Blogging
- Capitalization of Software R&D Choices
- Twitter Resources
May 31st, 2007
- The Way of the OEM
- Seth Grodin, Squidoo and Lenses
- Benchmarks: Software Company Websites and RSS
- The 10 Second “What is My Company Worth?” Valuation
- SaaS Infrastructure Services
June 15th, 2007
- Providing Your Customer With a SaaS Security Blanket
- Software Licensing and the GPL, Part I of II
- Benchmarks: Q1 2007 Venture Capital Investments
- Due Diligence: Get Ready to Meet the Buyer’s Every Request
- Social Bookmarking Resources
June 30th, 2007
- Thriving in the Shadow of the Beast
- Software Licensing and the GPL, Part II of II
- Benchmarks: Chief Technical Officer Compensation
- Preparing for the Sale: The Documents
- Taguchi Testing Resources
July 15th, 2007
- The Windows Vista Positioning Fiasco: What You Can Learn
- Desktop Opportunities in Russia and the Successor States: An Overview
- Benchmarks: Research and Development
- The Top Five M&A Deals of the Past Five Years
- Online Focus Group Resources
July 31st, 2007
- The 2007 Softletter Sales Efficiency Survey: Summary Results
- Developing Solid Financial Projections
- PR Community Portals
August 15th, 2007
- A SAS 70 Audit: Should You Make the Investment?
- The 2007 Softletter Sales Efficiency Survey: Detailed Analyses
- When is the Right Time to Sell?
- SAS 70 Resources
August 31st, 2007
- Creating Compelling Product Roadmaps
- The Softletter 2007 Sales Efficiency Survey: Close Rates
- Benchmarks: Q2 2007 Venture Capital Investments
- Seller Beware—Outside Deal Funding Required
- Product Roadmap Resources
Sept. 15th, 2007
- States of Seduction: How to Work with State CIOs
- Hot Tips on Optimizing AdWords Campaigns
- Benchmarks: Detailed Enterprise and SaaS Sales Analyses
- What is a Recapitalization?
- Alternatives to Google Analytics
Sept. 30th, 2007
- The 2007 Softletter SaaS Survey: Summary Results
Oct. 15th, 2007
- The 2007 Softletter SaaS Survey: Summary Results, Part II
Oct. 31st, 2007
- Sales Self-Sabotage: The Cause and the Cure
- The Softletter SaaS Survey 2007: Marketing Analyses
- Partner Conflict, the Hidden Motivator to Sell
Nov. 15, 2007
- The 2007 Softletter Telesales Efficiency Survey: Summary Results, Part I of II
- Winning Business Models: Evolve or Die (Adobe), Part I of II
- M&A vs. IPO
- Useful Marketing Blogs
Nov. 30th, 2007
- The 2007 Softletter Telesales Efficiency Survey: Summary Results, Part II of II
- Winning Business Models: Evolve or Die (Adobe), Part II of II
- Product Management and SaaS
- Protecting Your IP from Outsider (or Insider) Claims When You Sell Your Company
- Video Development and Deployment Resources
Dec. 15th, 2007
- Four Critical Success Factors for Your Products
- Winning Business Models: New Products or Markets Often Require New Business Models (SAP)
- Benchmarks: Q3 2007 Venture Capital Investments
- Not All Revenue Is Created Equal, Part I of III
- Speech to Text Resources
Dec. 31st, 2007
- Four Critical Success Factors for Your Products
- Winning Business Models: New Products or Markets Often Require New Business Models (SAP)
- Benchmarks: Q3 2007 Venture Capital Investments
- Not All Revenue Is Created Equal, Part I of III
- Speech to Text Resources
January 15th, 2008
- The 2007 Codies: Views and Observations
- Winning Business Models: Relationships
- Benchmarks: Open Source and SaaS; Multi-Tenancy and SaaS
- When Your Sector Starts to Consolidate
- Cardfile: Domain Management and Protection Resources
January 31st, 2008
- Gaming Innovation
- The Case Against Cold Calling
- Benchmarks: Benchmarks: Mergers and Acquisitions
- Not All Revenue is Created Equal, Part III of III
- Cardfile: Reputation Management Resources
February 15th, 2008
- Open Source and the SaaS Development Connection
- The Winning Business Models: Innovation vs. Invention
- Benchmarks: Chief Executive Officer Compensation, 2007
- Impact of the Sub-Prime Meltdown on Software M&A
- Cardfile: Cloud Top Resources
February 28th, 2008
- Converting From a Licensed to a Subscription Model
- Using Robosoft to Boost MicroISV Sales
- Benchmarks: Return on Equity, 2007
- Yes, There Are Bad Deals
- Cardfile: Social Media Resources
March 15th, 2008
- Valuing Options While Running the Compliance Gauntlet, Part I of Il
- Using a Four Quadrant Matrix to Invest Development Resources
- The Benchmark 50: Operating Income Per Employee
- The Top 10 US M&A Buyers
- Wireless/Proximity Marketing Resources
March 31st, 2008
- Valuing Options While Running the Compliance Gauntlet, Part II of Il
- Winning Business Models: SaaS as a Game-Changer
- Benchmarks: Q4 2007 Venture Capital Investments
- Keeping Negotiations Secret, Part I of II
- Logo Design Resources
April 15th, 2008
- Return Leaders: Conversation With the Founders
- The Windows Vista Positioning Disaster: Strategies for Recovery, Part I of III
- Benchmarks: Research and Development, 2007
- Keeping Negotiatons Secret, Part Ii of II
- Backlink Checker Resources
April 30th, 2008
- Creating and Deploying Effective Customer Concerns Surveys
- The Supreme Court Changes the Patent Playing Field (Again), Part I of II
- Benchmarks: Customer Concerns Surveys Best Practices
- Working Capital—Its Role in Deal Negotiations
- Survey Creation Resources
May 15th, 2008
- Social Marketing Today; What Works, Where, and Why
- The Windows Vista Positioning Disaster: Strategies for Recovery, Part III of III
- Benchmarks: General & Administrative, 2007+
- The Top 10 European Buyers
- ROI Calculators and Resources
May 31st, 2008
- Softletter Case Study: Building a SaaS Channel
- Winning Business Models: VARs Adapt to New Realities
- Benchmarks: Revenue Per Employee, 2007
- Are You the Big Dog in Your Vertical Market Niche?
- Comment Sniping and Monitoring Resources
June 15th, 2008
- Five Ways to Improve Your Software Sales Results With Better Quotes and Proposals
- Changing the Way We Communicate, Part I of II
- The Softletter/Prolexic Website Security Survey
- Outsourcing to India
- Patent Management Resources
June 30th, 2008
- SaaS Deal Basics: What Needs to Be in Your Software-as-a-Service Customer Agreements, Part I of II
- Changing the Way We Communicate, Part II of II
- The Softletter/Prolexic Website Security Survey, Part II
- Proposal Management Resources
July 15th, 2008
- SaaS Deal Basics: What Needs to Be in Your Software-as-a-Service Customer Agreements, Part II of II
- Benchmarks: Q1 2008 Venture Capital Investments
- The Top 50: Software Venture Capital Investments—Q1, 2008
- Mixing Traditional Software Licensing and SaaS
July 31st, 2008
- Product Management and SaaS: Changing the Game
- Amazon, Software Bugs, the Angel and the Devil
- Benchmarks: Sales and Marketing, 2007
- The Top Five Problems in Software Company Financials
- Online Meeting Resources Resources
August 15th, 2008
- Joel Spolsky Grows Up!
- Twelve Tactical Tips to Ensure Your Webinar Succeeds
- Highlights from the Mural Consulting SaaS Survey
- Protecting Your Excess Cash
- Event and Seminar Notification Resources
August 31st, 2008
- Conserving Your SaaS Cash
- The Cloud and Your CIA (Confidentiality, Integrity, Availability)
- Highlights from the Mural Consulting SaaS Survey, Part II of II
- Relative Valuations, Relative Wealth, and the Fallacy of Market Timing
- iPhone Development Resources
September 15th, 2008
- Software Leasing During a Financial Crisis
- Summary Results from the Softletter 2008 SaaS Survey, Part I of IV
- Benchmarks: Chief Technical Officer Compensation, 2007
- Relative Valuations, Relative Wealth, and the Fallacy of Market Timing
- iPhone Development Resources
September 30th, 2008
- Summary Results from the Softletter 2008 SaaS Survey, Part II of IV
- Revenues and Pricing
- Pricing, Subscription Options, and Release Models
- Product Architecture and Development
October 15th, 2008
- Summary Results from the Softletter 2008 SaaS Survey, Part III of IV
- Infrastructure and Security
- SaaS Reseller Channels
- SaaS Reseller Payment and Options
- SaaS Sales Compensation Practices and Budgets
- SaaS Marketing and Budgets
October 31st, 2008
- Summary Results from the Softletter 2008 SaaS Survey, Part IV of IV
- SaaS and Initial Professional Services
- SaaS and Product Management
- Impact of SaaS on Product Management
- M&A Exit in a Downturn: Nine Things to Do
- Virtual Tradeshow Resources
November 15th, 2008
- The Softletter 2008 Software Marketing Survey, Part I of V
November 30th, 2008
- The Softletter 2008 Software Marketing Survey, Part II of V
December 15th, 2008
- The Softletter 2008 Software Marketing Survey, Part III of V
December 31st, 2008
- The Softletter 2008 Software Marketing Survey, Part IV of V
January 15th, 2009
- Summary Results from the Softletter 2008 Marketing Survey, Part V of V
January 31st, 2009
- The Lowdown on Down Market Marketing, Part I of II
- SEO for MSN, Yahoo, and Ask
- Benchmarks: Marketing Expenditures and Effectiveness, Part I of II
- How Will the Software Industry Fare in the Worst Recession in 80 Years?
- Sales Lead Resources
February 15th, 2009
- The Lowdown on Down Market Marketing, Part II of II
- Changes Coming to Softletter
- Benchmarks: Marketing Expenditures and Effectiveness, Part II of II
- Terms of Service: Good or Evil
- Android Resources
February 28th, 2009
- Are Your Business Relationships Strong Enough to Survive in Hard Times?
- Seven B2B E-mail Myths
- Benchmarks: Services Contribution, 2008
- The Art of the Software Alliance
March 15th, 2009
- Develop Your SaaS Strategy Now
- How To “Upsell” On The Web—A Case History
- Benchmarks: Profit Margins on Services, 2008
- Why Enterprise SaaS Is No Slam Dunk, Part I of II
- Landing Page Resources
March 31st, 2009
- Software and the Recession: The VC View
- Seven Tips for Taming B2B HTML E-mail Newsletters
- Benchmarks: Chief Financial Officer Compensation, 2008
- Why Enterprise SaaS Is No Slam Dunk, Part II of II
- HTML Newsletter and E-mail Formatting Resources
April 15th, 2009
- The 2009 Softletter Direct Sales Compensation and Efficiency Survey: Summary Results, Part I of II
- Corporate Governance: Seven Lessons for Software Company Directors
April 30th, 2009
- The 2009 Softletter Direct Sales Compensation and Efficiency Survey: Summary Results, Part II of II
- Twelve Tips for Creating and Filming Video, Part I of II
- Do Stock Options Still Matter?
May 15th, 2009
- SaaS Multi-Tenancy: The Business Case, Part I of II
- Twelve Tips for Creating and Filming Video, Part II of II
- Benchmarks: Q1 2009 Venture Capital Investments
- The Current Software M&A Climate: Software Sellers Have Left the Building, Part I of II
- Social Media Resources
May 31st, 2009
- SaaS Multi-Tenancy: The Business Case, Part II of II
- The Innovation Trap: The Challenge of Innovation at Smaller Software Firms, Part I of II
- Benchmarks: Research and Development, 2008
- The Current Software M&A Climate: Software Sellers Have Left the Building, Part II of II
June 15th, 2009
- The Convergence Syndrome: Google, Chrome, Apple, Microsoft
- The Innovation Trap: The Challenge of Innovation at Smaller Software Firms, Part II of II
- Benchmarks: General and Administrative, 2008
- Software License Agreements: SaaS vs Traditional
June 30th, 2009
- The Community of Users: A Concept Whose Time is Coming, Part I of II
- A Quick Twitter Tutorial, Part I of II
- Benchmarks: Operating Income, 2008
- Software Reseller Agreements: SAAS vs Traditional
July 15th, 2009
- The Community of Users: A Concept Whose Time is Coming, Part II of II
- A Quick Twitter Tutorial, Part II of II
- Benchmarks: Operating Income Per Employee, 2008
- Customization in SaaS: Drawing a Line in the Sand, Part II of II
July 31st, 2009
- Software + Services: A Study in Success
- Twitter as a Marketing Tool
- Benchmarks: Benchmarks: Revenue Per Employee, 2008
- Customization in SaaS: Drawing a Line in the Sand, Part II
of II - Yet More Twitter Campaign and Marketing Resources
August 15th, 2009
- How to Make Money in Open Source (Charge)
- Mobile Marketing as a Marketing Tool, Part I of III
- Benchmarks: Days Sales Outstanding, 2008
- Protecting Precious Data in SaaS Deals
- Mobile E-mail Marketing Resources
August 31st, 2009
- Virtual Trade Shows—They’re New, They’re Hot, They’re Boring, You May Want to Hold One
- Mobile Marketing as a Marketing Tool, Part II of III
- Benchmarks: Sales and Marketing, 2008
- What Should Your SaaS SLA Look Like?
- More Mobile E-mail Marketing Resources
September 15th, 2009
- Summary Results from the Softletter 2009 Telesales Compensation and Efficiency Survey, Part I of IV
- Mobile Marketing as a Marketing Tool, Part III of III
- Prudent M&A by Robert Chalfin of the Chalfin Group, Part I of II
- Cardfile: Sales Analytics Resources
September 30th, 2009
- Summary Results from the Softletter 2009 Telesales Compensation and Efficiency Survey , Part II of IV
- Prudent M&A by Robert Chalfin of the Chalfin Group, Part II of II
- Cardfile: Pareto Analytics Resources
October 15th, 2009
- Summary Results from the Softletter 2009 Telesales Compensation and Efficiency Survey , Part III of IV
- Legal: Ambulance Chasing and the Cloud by Michael Whitener of VistaLaw, Part I of II
- Cardfile: Kano Analytics Resources
October 31st, 2009
- Summary Results from the Softletter 2009 Telesales Compensation and Efficiency Survey , Part IV of IV
- Legal: Ambulance Chasing and the Cloud by Michael Whitener of VistaLaw, Part II of II
November 15th, 2009
- Feature: Story-driven e-mail
- Advisory Board: Letting Loose with LinkedIn, Part I of II
- Benchmarks: Software Venture Capital Investments-Q2, 2009
- Legal: What is “Cloud Computing?” Part I of II by Lincoln Murphy, Sixteen Ventures
- Cardfile: Link Shortening Resources
November 30th, 2009
- Feature: Time to CodeBaby Sit Your Website?
- Advisory Board: Letting Loose with LinkedIn, Part II of II
- Benchmarks: Software Venture Capital Investments-Q3, 2009
- Legal: What is “Cloud Computing?” Part II of II by Lincoln Murphy, Sixteen Ventures
- Cardfile: LinkIn Resources
December 15th, 2009
- Feature: Summary Results from the Softletter SaaS Free (Freemium) and Trial Access Survey Part I of IV
- Advisory Board: SaaS and International Markets, Part I of III
- Cardfile: Innovation Resources
December 31st, 2009
- Feature: Summary Results from the Softletter SaaS Free (Freemium) and Trial Access Survey Part II of IV.
- Advisory Board: SaaS and International Markets, Part II of III.
- Cardfile: iPad Development Resources.
January 15th, 2010
- Feature: Summary Results from the Softletter SaaS Free (Freemium) and Trial Access Survey Part III of IV
- Advisory Board: SaaS and International Markets, Part III of III
January 31st, 2010
- Feature: Summary Results from the Softletter SaaS Free (Freemium) and Trial Access Survey Part IV of IV
- Legal: SLA’s Revisited by Michael Whitener of VistaLaw
February 15th, 2010
- Feature: Forty Acres and a Smartphone
- Advisory Board: The Fourth Platform, Part I of II
- Legal: “Try and Buy” Provisions in SaaS Agreements, Part I of II
- Cardfile: Lead Scoring Resources
February 28th, 2010
- Feature: Coming Shifts in Software Services Pricing by Dan Whilhelm, Symmetry
- Advisory Board: The Fourth Platform, Part II of II
- Special: Summary Results from the Softletter 2010 SaaS Survey, Part I of V
- Legal: “Try and Buy” Provisions in SaaS Agreements, Part II of II
March 15th, 2010
- Feature: Summary Results from the Softletter 2010 SaaS Survey, Part II of V
- Advisory Board: Link Building Strategies for Software Companies, Part I of III
March 31st, 2010
- Feature: Summary Results from the Softletter 2010 SaaS Survey, Part III of V
- Advisory Board: Link Building Strategies for Software Companies, Part II of III
April 15th, 2010
- Feature: SaaS Puts the Squeeze on Software Licensing
- Advisory Board: Summary Results from the Softletter 2010 SaaS Survey, Part IV of V
April 30th, 2010
- Feature: Lead Generation, Scoring, and Conversion to Sales
- Advisory Board: Summary Results from the Softletter 2010 SaaS Survey, Part V of V
May 15th, 2010
- Feature: Apple iSauce
- Advisory Board: Six Tips for Improving Sales Forecasting
- Benchmarks: Chief Executive Compensation, 2009
- SaaS: Network Effect Data in SaaS and The Fallacy of Critical Mass, Part I of III by Lincoln Murphy, Sixteen Ventures
May 31st, 2010
- Feature: A Recurring Revenue Bridge Too Far
- Advisory Board: QR Codes
- Benchmarks: Software Venture Capital Investments – Q1,2010
- SaaS: Network Effect Data in SaaS and The Fallacy of Critical Mass, Part II of III by Lincoln Murphy, Sixteen Ventures
- Cardfile: QR Codes Resources
June 15th, 2010
- Feature: The Softletter 2010 Software Company Valuation Worksheet.
- Summary Results from the Softletter SaaS Escrow Survey, Part I of IV.
- SaaS: Network Effect Data in SaaS and the Fallacy of Critical Mass, Part III of III.
June 30th, 2010
- Summary Results from the Softletter SaaS Escrow Survey, Part II of IV.
- Legal: The Moving Target of Software Sales Taxes, Part I of II by Michael Whitener of VistaLaw International, LLC.
- Cardfile: Software Sales Tax Resources
July 15th, 2010
- Feature: Summary Results from the Softletter SaaS Escrow Survey, Part III of IV
- Benchmarks: Sales and Marketing, 2009
- Legal: The Moving Target of Software Sales Taxes, Part II of II
- Cardfile: Facebook Resources
July 31st, 2010
- Feature: Summary Results from the Softletter SaaS Escrow Survey, Part IV of IV
- Benchmarks: General and Administrative, 2010
August 15th, 2010
- Feature: Sales Compensation in a SaaS Environment: A Practical Approach by Jeff Saling and Rick Chapman
- Benchmarks: Research and Development, 2009
August 31st, 2010
- Feature: Summary Results from the Softletter Lead Generation, Management, and Conversion to Sales Survey, Part I of IV
- Advisory Board: Ten Tips for Using Body Language for More Effective Presentations, Part I of II by Sharon Sayler, Author of “What Your Body Says”
- Benchmarks: Revenue Per Employee, 2009
- M&A: Second Quarter M&A License Public Peer Group. Analysis from The Corum Group.
- Cardfile: Body Language Resources
September 15th, 2010
- Feature: New Mobile Models for Distribution.
- Advisory Board: Ten Tips for Using Body Language for More Effective Presentations, Part II of II by Sharon Sayler, Author of “What Your Body Says”.
- Research: Summary Results from the Softletter Lead Generation, Management, and Conversion to Sales Survey, Part II of IV
- M&A: Second Quarter M&A SaaS Public Peer Group Analysis
September 30th, 2010
- Feature: Summary Results from the Softletter Lead Generation, Management, and Conversion to Sales Survey, Part III of IV
- Advisory Board: Running Effective Online Focus Groups
- Benchmarks: Software Venture Capital Investments – Q2, 2010
- Legal: Business Process Patents: What Remains After Bilski, Part I of II by Michael Whitener, VistaLaw International
October 15th, 2010
- Feature: Affiliate Relationships the SaaS Way
- Research: Summary Results from the Softletter Lead Generation, Management, and Conversion to Sales Survey, Part IV of IV
- Legal: Business Process Patents: What Remains After Bilski, Part II of II by Michael Whitener, VistaLaw International
October 31st, 2010
- Feature: The PC Desktop – The Final Frontier by Merrill R. Chapman
- Research: Summary Results from the Softletter Social Marketing Survey for Software Companies, Part I of I
- Benchmarks: Operating Income, 2009
November 15th, 2010
- Feature: Rules of Engagement by Merrill R. Chapman
- Research: Summary Results from the Softletter Social Marketing Survey for Software Companies, Part II of IV
- Benchmarks: Operating Income Per Employee, 2009
November 30th, 2010
- Feature: This Time, the Contract’s Our On You by Merrill R. Chapman. Article on new tax laws
- Research: Summary Results from the Softletter Social Marketing Survey for Software Companies, Part III of IV
- Cardfile: Wage and Hour Resources
December 15th, 2010
- Research: Summary Results from the Softletter Social Marketing Survey for Software Companies, Part IV of IV
December 31st, 2010
- Feature: Goosing E-mail Marketing with Social Media by Joe Dysart, Softletter
- Advisory Board: STOP Using the Word “Solution” by Ted Finch, Chanimal
- Benchmarks: Return on Equity, 2009
- Cardfile: “Share This” E-mail, Social, and Website Resources
January 25th, 2011
- Feature: Facebook: Next Generation Best Practices
- Research: 2010 DSO Results, Q3 VC Report
- Advisory Board: 25 Quick Facebook Tips
January 31st, 2011
- Feature: Facebook: Next Generation Best Practices
- Research: 2010 DSO Results, Q3 VC Report
- Advisory Board: 25 Quick Facebook Tips
March 25th, 2011
- The Darker Side of Social Media: Protecting Your Company From a “Domino’s Moment.” Summary
- Results from Softletter’s Pricing, Discounting and Billing Survey for SaaS Companies, Part II of II.
- Adv Board: The Retail Epoch in Software Draws to a Close, Part I of II
April 25th, 2011
- Wisdom of the Crowd: Building Your Software Business with Online Reviews.
- The Retail Epoch in Software Draws to a Close, Part II of II
- Benchmarks: Key Highlights from Software Venture Capital. Investments—Q1, 2011
- Best Practices in SaaS Customer Service, Part I of III
- Collecting VAT on SaaS: What Rules Apply?
- Cardfile: Reputation Mangement Resources
May 25th, 2011
- SaaS UI Design: Painting With a Different Palette
- Web Templates for Software Makers: A Fortune 500 Look on the Cheap
- Benchmarks: Key Highlights from Catalyst Resources’ UI Design for SaaS Survey, Part I of II
- Best Practices in SaaS Customer Service, Part II of III
- Cardfile: Private Social Network Resources
June 25th, 2011
- Inherited Health: Seeking Development Wellness Overseas
- Online Press Center Best Practices: A Primer for Software Publishers
- Benchmarks: Key Highlights from Catalyst Resources’ UI Design for SaaS Survey, Part II of II
- Best Practices in SaaS Customer Service, Part III of III
- Cardfile: Online PR Center Resources
July 25th, 2011
- July 25th, 2011 Your Time is Up! What Do You Really Want? Getting to the Ask in the Sales Cycle
- Cool New Tools for E-Marketing
- Benchmarks: Key Highlights from Flexera’s Software Usage and the Impact of the Global Recession, Part I of II
- Content Rights in the Cloud
- Cardfile: Cloud Content Legal Rights Resources
August 25th, 2011
- DonorCommunity: Doing Good in SaaS
- Spiking Web Traffic with Online Polls
- Benchmarks: Key Highlights from Flexera’s Software Usage and the Impact of the Global Recession, Part II of II.
- SaaS: Channel Blockage and Steering: Lessons in Expectations.
- Cardfile: Higher End Online Survey Resources
September 25th, 2011
- Will SaaS and Virtualization Eat the Desktop and Transform IT?
- Advisory Board: SaaS and the Outsourcing Paradigm Shift
- Benchmarks: Key Highlights from Software Venture Capital Investments-Q2, 2011
- Benchmarks: General and Administrative, 2010
- SaaS: Four SaaS Integrated Business Analytics Systems to Consider.
- Cardfile: Google+ Resources
October 25th, 2011
- Summary Results from the Softletter 2011/12 SaaS Survey, Part I of III
- Advisory Board: Hot Vapor
November 25th, 2011
- Summary Results from the Softletter 2011/12 SaaS Survey, Part II of III
- Advisory Board: Pinterest, Part I of II
December 25th, 2011
- Summary Results from the Softletter 2011/12 SaaS Survey, Part III of III
- Advisory Board: Pinterest, Part II of II