Softletter Archives Index, 2005 - 2011

These back issues are provided as PDF copies of the original print editions of Softletter.

2005

January 15th, 2005

Technology for Software’s Sake
The Convergence Syndrome
Benchmarks: Return on Equity
Using Strawmen in M&A Negotiations
Cardfile: Must Read Development Blogs

January 31st, 2005

Pricing and Value Approaches for Embedded Software
Patently Obvious
Benchmarks: Services Margins
Escrow Provisions in M&A Transactions, Part I of II
Cardfile: Google Tools and Sites

February 15th, 2005

Open Source Business Models and Trends, Part I of II
The 504b Option
Benchmarks: OEM Best Practices
Escrow Pro visions in M&A Transactions, Part II of II
Cardfile: Mail Management Tools and Services

February 28th, 2005

Open Source Business Models and Trends, Part II of II
Groups Vs Communities
Benchmarks: Chief Technology Officer Compensation
Types of Statements That Can Spoil a Deal
Cardfile: Business Wiki Tools

March 15th, 2005

Muscle Bound Messiah? A Look at the Current State of Agile Programming, Part I of II
Non-Recurring Engineering, Part I of II
Benchmarks: Q4 Venture Capital Investments
How to Detect a Non-Negotiationg Buyer
Cardfile: Pod Casting Software

March 31st, 2005

Muscle-Bound Messiah? A Look at the Current State of Agile Programing, Part II of II
Non-Recurring Engineering, Part II of II
Benchmarks: Tech Support Salary Trends
Passive Vs Active Shareholders
Cardfile: Software Cost Estimation Resources

April 15th, 2005

Gaming Your Marketing and Sales
The Developing OEM/ISV Trialware Model
Benchmarks: Operating Income
The Benchmark 50: Operating Income
Cardfile: Negotiation Tactics

April 30th, 2005

Mike Bosworth on Sales Read Messaging
The Open Source Dilemma
Benchmarks: Revenue per Product Management Best Practices
The Power of the Minority
Cardfile: Copyright Protection and Maintenance

May 15th, 2005

Detecting Business Disaster’s Early Warning Signs
The Open Source Dilemma, Part II of II
Benchmarks: Software Localization Highlights from the 2005 Lisa Global Software Survey
Deal Killers: What’s Wrecking Value Today
Cardfile: IT Evaluation Sites

May 31st, 2005

Softletter Case Study: Working with the Analysts
The Rebate Recoil
Benchmarks: Operating Profit per Employee
What Will Kill the Current Boom in Software M&A
Cardfile: Analyst Analysis Sites and Information

June 15th, 2005

ASP/SaaS Pricing Models, Part I of II
Introduction and Hello from Don Rosenberg
Benchmarks: Q1 Venture Capital Investments
Getting a Deal Done: Spousal Approval
Cardfile: Sales Lead Resources

June 30th, 2005

ASP/SaaS Pricing Models, Part II of II
Rules for Effective Business Blogging
Benchmarks: Sales and Marketing
The Ten Worst Things You Can Do When Selling Your Software Company, Part I of II
Cardfile: Bad Marketing and Business Analysis

July 15th, 2005

Softletter Case Study: Training Your Resellers to Sell
Make Conferences Work for Lead Generation
Benchmarks: Research & Development
The Benchmark 50: Research & Development
The Ten Worst Things You Can Do When Selling Your Software Company, Part II of II
Cardfile: Translation and Language Service

July 31st, 2005

Agents: A Different Partnering Approach
Tips for Increasing Software Maintenance Renewals
Benchmarks: General & Administrative Costs
The Benchmark 50: General & Administrative
Angel Investors
Cardfile: Taxes

August 15th, 2005

Comeback Kid: SaaS Comes off the Canvas
Preliminary Patent Searches for the Entrepreneur, Part I of II
Benchmarks: Services Contribution
The Benchmark 50: Services Contributions
Is My Company Too Small to Sell?
Cardfile: Patent Searches and Information

August 31st, 2005

The Eternal Darkness of the Clueless Mind
Preliminary Patent Searches for the Entrepreneur, Part II of II
Benchmarks: Mergers and Acquisitions
Benchmarks: Mergers and Acquisitions
Exit Strategies: Think M&A
Cardfile: Key Word Portfolio Management

September 15th, 2005

Four Ways to Stop Margin Erosion at the Point of Sale
RSS as a Replacement for E-mail?, Part I of II
Benchmarks: Q2 Venture Capital Investments
If it Takes 8 Months to Sell, When Should I Begin Planning?
Cardfile: RSS Resources

September 30th, 2005

Channel Optimization: Are You Giving the Channel Too Much?, Part I of II
RSS as a Replacement for E-mail?, Part II of II
Benchmarks: Chief Marketing Officer Compensation
When is the Right Time to Sell?
Cardfile: Channel News and Management Resources

October 15th, 2005

Channel Optimization: Are You Giving the Channel Too Much?, Part II of II
Licensing Complexity: An SaaS Driver
The First Softletter Open Source Software Poll, Part I
Due Diligence Tips for Sellers, Part I of II
Cardfile: Rich Internet Development

October 31st

Softletter Case Study: The East Goes West
Using Your Press Kit to Educate the Press
The First Softletter Open Source Software Poll, Part II
Due Diligence Tips for Sellers, Part II of II
Cardfile: Affiliate Management Software

November 15th, 2005

Value-Based Partnering Programs, Part I of II
Keep Microsoft’s Pricing Changes in Perspective
Benchmarks: Chief Financial Officer Compensation
Accounting Problems: Don’t Let Them Stop Your Deal, Part I of II
Cardfile: Ruby on Rails Resources

November 30th, 2005

Value-Based Partnering Programs, Part II of II
SoftSummit, 2005: Recapping the Strategic Points
Benchmarks: Chief Executive Officer Compensation
Accounting Problems: Don’t Let Them Stop Your Deal, Part II of II
Cardfile: SOA (Service-Oriented Architecture) Resources

December 15th, 2005

The ActiveWords Action Man
Building Effective Landing Pages
Benchmarks: Chief Executive Officer Compensation
M & A Global Process
Cardfile: Open Hardware Resources

2006

January 15th, 2006

SaaS Sales Compensation Models: Another Approach, Part II of II
Advisory Board: Online Sales-Merchant Responsibilities
Benchmarks: Q3 2005 Venture Captial Investments
Equities: What is the Number One Reason Behind a Company Sale? by Nat Burgess, Corum Group
Cardfile: Online Collaboration

January 31st, 2006

Aligning Your Pricing Metrics With Customer Expectations
The 2006 CODIEs
Benchmarks: Services Margins
Software Sector Consolidation—Why It Is Important To Pay Attention
Cardfile: Online Presentations

February 15th, 2006

Help! Microsoft is Targeting My Business, Part I of II
What We Have Here Is a Failure to Communicate, Part I of II
Benchmarks: Return on Equity
Legal Strategies: What to Expect and Who Pays, Part I of II
Cardfile: The Next Big Thing

February 28th, 2006

Help! Microsoft is Targeting My Business, Part II of II
What We Have Here Is a Failure to Communicate, Part II of II
Benchmarks: Chief Technology Officer Compensation
Legal Strategies: What to Expect and Who Pays, Part II of II
Cardfile: Mashup Resources

March 15th, 2006

Acquiring New Customers: Enterprise Sales V2.0
What SaaS Pricing Flexibility and Ecosystem Development
Benchmark: Product Management Compensation
A Healthy Bubble: The Second Biggest Year in Software M&A in the Last 20 Years
Cardfile: ROI Tool

March 31st, 2006

RIM vs NTP: The Fallout
Increasing Q&A Costs Squeeze Bottom Lines, Part I of II
Benchmarks: Operating Income Ratios Up in 2005
Earnouts: The Good, the Bad, and the Ugly
Cardfile: New and Interesting Reads

April 15th, 2006

The New High-Tech “Bubble” (Not the Same as the Old)
Increasing Q&A Costs Squeeze Bottom Lines, Part II of II
Benchmarks: Q4 Venture Capital Investments
When to Dig In Your Heels During Negotiations
Cardfile: New and Interesting Reads

April 30th, 2006

Forget the Crystal Ball: Try These Approaches to Understanding What Your Customers Will Want
Harsh Shelves: The Retail Realm Becomes Grimmer, Part I of II
Benchmarks: Requirements Manager Compensation
How Applications Cross the Chasm to Valuations, Part I of II
Cardfile: Requirements Development Resources

May 15th, 2006

The Micro-ISV Father Discusses the Kids
Harsh Shelves: The Retail Realm Becomes Grimmer, Part II of II
Benchmarks: Research and Development
How Applications Cross the Chasm to Valuations, Part II of II
Cardfile: WebOS Resources

May 31st, 2006

Endangered Environments
Avoiding Purchasing Pitfalls
Benchmarks: Google Survey Part I: Google for Promotion
“Earnouts are Useless.” A Deal Structure Myth?
Cardfile: Proposal and RFP Management

June 15th, 2006

The Emergence of Software Product Line Development
Disadvantage: Microsoft
Benchmarks: Q1 Venture Capital Investments
Asia Is Coming
Cardfile: New and Interesting Reads

June 30th, 2006

Building a SaaS Software Pricing Model
How to Build an Effective Affiliate Program, Part I of III
Benchmarks: CMO Compensation
Asia Is Coming, Part II of II
Cardfile: Blog Monitoring and Analysis

July 15th, 2006

Automating Your Product Management Processes
How to Build an Effective Affiliate Program, Part II of III
Benchmarks: General & Administrative Costs
Preferred Shares: The Monster That Ate Your Deal
Cardfile: Alternative Retail

July 31st, 2006

Trolls and Robes: The Supreme Court Steps In
How to Build an Effective Affiliate Program, Part III of III
Benchmarks: Google Survey Part II: Google as a Platform
Liabilities, Liabilities, Liabilities…Is That All You Can Think About? Part I of II
Cardfile: Web Clipping Services

August 15th, 2006

Timing Disruption, Part I of II
Aligning Sales and Marketing for Better Leads, Part I of II
Benchmarks: Chief Sales Officer Compensation
Liabilities, Liabilities, Liabilities…Is That All You Can Think About? Part II of II
Cardfile: Book Review: Exceptional Selling: How the Best Connect and Win in High Stake Sales by Jeff Thull. John Wiley and Sons, September 2000

August 31st, 2006

Timing Disruption, Part II of II
Aligning Sales and Marketing for Better Leads, Part II of II
Benchmarks:SaaS Survey Part I: Software Companies Considering SaaS
Software M&A
Cardfile: Useful E-mail Marketing Tools

September 15th, 2006

The SaaS Channel: A Work in Progress
The Latest in Search Engine and AdWords Shenanigans, Part I of III
Benchmarks: Q2 Venture Capital Investments
Strategic versus Financial Buyers, Part I of II
Cardfile: Softletter Flashback

September 30th, 2006

Building a Balanced Executive Team
The Latest in Search Engine and AdWords Shenanigans, Part II of III
Benchmarks: Google Survey Part III: Google as Competitive Environment
Strategic versus Financial Buyers, Part II of II
Cardfile: More Useful Search Engine Tools Redux

October 15th, 2006

The Methodologies and Economics of Updating
The Latest in Search Engine and AdWords Shenanigans, Part III of III
Benchmarks: Operating Income per Employee
Representations and Warranties Insurance
Cardfile: More Useful Search Engine Tools Redux

October 31st, 2006

SaaS Survey Part II: Experience with SaaS

November 15th, 2006

The Odd Couple: Desktop Software Meets SaaS
Product Management and SaaS
Benchmarks: Revenue per Employee
Why All the Focus on EBITDA?
Cardfile: Recommended Reading

November 30th, 2006

Building a SaaS Channel
The Aggregators
Benchmarks: Chief Financial Officer Compensation
Reps and Warranties: Vital to the Deal
Cardfile: Specialized and Online Backup

December 15th, 2006

How Google Plays the AdWords Game
The 2006 CODIES: Impressions and Comments
Benchmarks: Q3 Venture Capital Investments
The Top 50: Highest Paid Public Company CFO’s
Cardfile: Ajax Resources

December 31st, 2006

Strategies for Maximizing Google AdWords ROI, Part I of II
Google AdWords Survey Results
When Your Employees Should Know About Your Deal Plans
Some Fun Blogs for the Holiday

2007

January 15th, 2007

Strategies for Maximizing Google AdWords ROI, Part II of II
Benchmarks: Chief Executive Officer Compensation
Sharing the Wealth—Taking Care of Your Employees at Close
Bad Design Resources

January 31st, 2007

What to Do When the Customer Says “Take This EULA and Shove It”
Advisory Board: Identifying Good Product Managers
Services Margins and Contributions
Recasting Your Financials for an M&A Event
Book Review: The Software Licensing Handbook by Jeff Gordon

February 15th, 2007

Video Helped the Software Star
CD Cover Mount Placement Programs, Part I of II
Benchmarks: Return on Equity
SaaS In The M&A Arena
Free Phone Conferencing Resources

February 28th, 2007

Second Life and Software: Two Avatars Meant for
Each Other?
CD Cover Mount Placement Programs, Part II of II
Benchmarks: Operating Income per Employee
Negotiating Your Non-Compete Agreement, Part I of III
Second Life Resources

March 15th, 2007

Escrow Agreements in the Age of SaaS
Interns: A Secret Weapon to Increase Company Bandwidth
Benchmarks: Q4 Venture Capital Investments
Negotiating Your Non-Compete Agreement, Part II of III
Intern Hiring Resources

March 31st, 2007

com, AppExchange, and the Platform Wars Redux
What to Do When the Clock Strikes 11 (th Hour Sales Negotiations)
Benchmarks: Operating Income
Negotiating Your Non-Compete Agreement, Part III of III
AppExchange Resources

April 15th, 2007

Apple’s New Orchards
Analyst Marketing Services: Think Hard Before You Buy
Benchmarks: General and Administrative
Q1 Analysis: M&A Hits New Record
Virtualization Resources

April 30th, 2007

Creating and Deploying Effective Customer Concerns Surveys
The Supreme Court Changes the Patent Playing Field (Again), Part I of II
Benchmarks: Customer Concerns Surveys Best Practices
Working Capital—Its Role in Deal Negotiations
Survey Creation Resources

May 15th, 2007

Why Every Presentation You’re Doing Today S***Ks
The Supreme Court Changes the Patent Playing Field (Again), Part II of II
Benchmarks: Software Companies and Business Blogging
Capitalization of Software R&D Choices
Twitter Resources

May 31st, 2007

The Way of the OEM
Seth Grodin, Squidoo and Lenses
Benchmarks: Software Company Websites and RSS
The 10 Second “What is My Company Worth?” Valuation
SaaS Infrastructure Services

June 15th, 2007

Providing Your Customer With a SaaS Security Blanket
Software Licensing and the GPL, Part I of II
Benchmarks: Q1 2007 Venture Capital Investments
Due Diligence: Get Ready to Meet the Buyer’s Every Request
Social Bookmarking Resources

June 30th, 2007

Thriving in the Shadow of the Beast
Software Licensing and the GPL, Part II of II
Benchmarks: Chief Technical Officer Compensation
Preparing for the Sale: The Documents
Taguchi Testing Resources

July 15th, 2007

The Windows Vista Positioning Fiasco: What You Can Learn
Desktop Opportunities in Russia and the Successor States: An Overview
Benchmarks: Research and Development
The Top Five M&A Deals of the Past Five Years
Online Focus Group Resources

July 31st, 2007

The 2007 Softletter Sales Efficiency Survey: Summary Results
Developing Solid Financial Projections
PR Community Portals

August 15^th, 2007

A SAS 70 Audit: Should You Make the Investment?
The 2007 Softletter Sales Efficiency Survey: Detailed Analyses
When is the Right Time to Sell?
SAS 70 Resources

August 31st, 2007

Creating Compelling Product Roadmaps
The Softletter 2007 Sales Efficiency Survey: Close Rates
Benchmarks: Q2 2007 Venture Capital Investments
Seller Beware—Outside Deal Funding Required
Product Roadmap Resources

Sept. 15th, 2007

States of Seduction: How to Work with State CIOs
Hot Tips on Optimizing AdWords Campaigns
Benchmarks: Detailed Enterprise and SaaS Sales Analyses
What is a Recapitalization?
Alternatives to Google Analytics

Sept. 30th, 2007

The 2007 Softletter SaaS Survey: Summary Results

Oct. 15th, 2007

The 2007 Softletter SaaS Survey: Summary Results, Part II

Oct. 31st, 2007

Sales Self-Sabotage: The Cause and the Cure
The Softletter SaaS Survey 2007: Marketing Analyses
Partner Conflict, the Hidden Motivator to Sell

Nov. 15, 2007

The 2007 Softletter Telesales Efficiency Survey: Summary Results, Part I of II
Winning Business Models: Evolve or Die (Adobe), Part I of II
M&A vs. IPO
Useful Marketing Blogs

Nov. 30th, 2007

The 2007 Softletter Telesales Efficiency Survey: Summary Results, Part II of II
Winning Business Models: Evolve or Die (Adobe), Part II of II
Product Management and SaaS
Protecting Your IP from Outsider (or Insider) Claims When You Sell Your Company
Video Development and Deployment Resources

Dec. 15th, 2007

Four Critical Success Factors for Your Products
Winning Business Models: New Products or Markets Often Require New Business Models (SAP)
Benchmarks: Q3 2007 Venture Capital Investments
Not All Revenue Is Created Equal, Part I of III
Speech to Text Resources

Dec. 31st, 2007

Four Critical Success Factors for Your Products
Winning Business Models: New Products or Markets Often Require New Business Models (SAP)
Benchmarks: Q3 2007 Venture Capital Investments
Not All Revenue Is Created Equal, Part I of III
Speech to Text Resources

2008

January 15th, 2008

The 2007 Codies: Views and Observations
Winning Business Models: Relationships
Benchmarks: Open Source and SaaS; Multi-Tenancy and SaaS
When Your Sector Starts to Consolidate
Cardfile: Domain Management and Protection Resources

January 31st, 2008

Gaming Innovation
The Case Against Cold Calling
Benchmarks: Benchmarks: Mergers and Acquisitions
Not All Revenue is Created Equal, Part III of III
Cardfile: Reputation Management Resources

February 15th, 2008

Open Source and the SaaS Development Connection
The Winning Business Models: Innovation vs. Invention
Benchmarks: Chief Executive Officer Compensation, 2007
Impact of the Sub-Prime Meltdown on Software M&A
Cardfile: Cloud Top Resources

February 28th, 2008

Converting From a Licensed to a Subscription Model
Using Robosoft to Boost MicroISV Sales
Benchmarks: Return on Equity, 2007
Yes, There Are Bad Deals
Cardfile: Social Media Resources

March 15th, 2008

Valuing Options While Running the Compliance Gauntlet, Part I of Il
Using a Four Quadrant Matrix to Invest Development Resources
The Benchmark 50: Operating Income Per Employee
The Top 10 US M&A Buyers
Wireless/Proximity Marketing Resources

March 31st, 2008

Valuing Options While Running the Compliance Gauntlet, Part II of Il
Winning Business Models: SaaS as a Game-Changer
Benchmarks: Q4 2007 Venture Capital Investments
Keeping Negotiations Secret, Part I of II
Logo Design Resources

April 15th, 2008

Return Leaders: Conversation With the Founders
The Windows Vista Positioning Disaster: Strategies for Recovery, Part I of III
Benchmarks: Research and Development, 2007
Keeping Negotiatons Secret, Part Ii of II
Backlink Checker Resources

April 30th, 2008

Creating and Deploying Effective Customer Concerns Surveys
The Supreme Court Changes the Patent Playing Field (Again), Part I of II
Benchmarks: Customer Concerns Surveys Best Practices
Working Capital—Its Role in Deal Negotiations
Survey Creation Resources

May 15th, 2008

Social Marketing Today; What Works, Where, and Why
The Windows Vista Positioning Disaster: Strategies for Recovery, Part III of III
Benchmarks: General & Administrative, 2007+
The Top 10 European Buyers
ROI Calculators and Resources

May 31st, 2008

Softletter Case Study: Building a SaaS Channel
Winning Business Models: VARs Adapt to New Realities
Benchmarks: Revenue Per Employee, 2007
Are You the Big Dog in Your Vertical Market Niche?
Comment Sniping and Monitoring Resources

June 15th, 2008

Five Ways to Improve Your Software Sales Results With Better Quotes and Proposals
Changing the Way We Communicate, Part I of II
The Softletter/Prolexic Website Security Survey
Outsourcing to India
Patent Management Resources

June 30th, 2008

SaaS Deal Basics: What Needs to Be in Your Software-as-a-Service Customer Agreements, Part I of II
Changing the Way We Communicate, Part II of II
The Softletter/Prolexic Website Security Survey, Part II
Proposal Management Resources

July 15th, 2008

SaaS Deal Basics: What Needs to Be in Your Software-as-a-Service Customer Agreements, Part II of II
Benchmarks: Q1 2008 Venture Capital Investments
The Top 50: Software Venture Capital Investments—Q1, 2008
Mixing Traditional Software Licensing and SaaS

July 31st, 2008

Product Management and SaaS: Changing the Game
Amazon, Software Bugs, the Angel and the Devil
Benchmarks: Sales and Marketing, 2007
The Top Five Problems in Software Company Financials
Online Meeting Resources Resources

August 15th, 2008

Joel Spolsky Grows Up!
Twelve Tactical Tips to Ensure Your Webinar Succeeds
Highlights from the Mural Consulting SaaS Survey
Protecting Your Excess Cash
Event and Seminar Notification Resources

August 31st, 2008

Conserving Your SaaS Cash
The Cloud and Your CIA (Confidentiality, Integrity, Availability)
Highlights from the Mural Consulting SaaS Survey, Part II of II
Relative Valuations, Relative Wealth, and the Fallacy of Market Timing
iPhone Development Resources

September 15th, 2008

Software Leasing During a Financial Crisis
Summary Results from the Softletter 2008 SaaS Survey, Part I of IV
Benchmarks: Chief Technical Officer Compensation, 2007
Relative Valuations, Relative Wealth, and the Fallacy of Market Timing
iPhone Development Resources

September 30th, 2008

Summary Results from the Softletter 2008 SaaS Survey, Part II of IV
Revenues and Pricing
Pricing, Subscription Options, and Release Models
Product Architecture and Development

October 15th, 2008

Summary Results from the Softletter 2008 SaaS Survey, Part III of IV
Infrastructure and Security
SaaS Reseller Channels
SaaS Reseller Payment and Options
SaaS Sales Compensation Practices and Budgets
SaaS Marketing and Budgets

October 31st, 2008

Summary Results from the Softletter 2008 SaaS Survey, Part IV of IV
SaaS and Initial Professional Services
SaaS and Product Management
Impact of SaaS on Product Management
M&A Exit in a Downturn: Nine Things to Do
Virtual Tradeshow Resources

November 15th, 2008

The Softletter 2008 Software Marketing Survey, Part I of V

November 30th, 2008

The Softletter 2008 Software Marketing Survey, Part II of V

December 15th, 2008

The Softletter 2008 Software Marketing Survey, Part III of V

December 31st, 2008

The Softletter 2008 Software Marketing Survey, Part IV of V

2009

January 15th, 2009

Summary Results from the Softletter 2008 Marketing Survey, Part V of V

January 31st, 2009

The Lowdown on Down Market Marketing, Part I of II
SEO for MSN, Yahoo, and Ask
Benchmarks: Marketing Expenditures and Effectiveness, Part I of II
How Will the Software Industry Fare in the Worst Recession in 80 Years?
Sales Lead Resources

February 15th, 2009

The Lowdown on Down Market Marketing, Part II of II
Changes Coming to Softletter
Benchmarks: Marketing Expenditures and Effectiveness, Part II of II
Terms of Service: Good or Evil
Android Resources

February 28th, 2009

Are Your Business Relationships Strong Enough to Survive in Hard Times?
Seven B2B E-mail Myths
Benchmarks: Services Contribution, 2008
The Art of the Software Alliance

March 15th, 2009

Develop Your SaaS Strategy Now
How To “Upsell” On The Web—A Case History
Benchmarks: Profit Margins on Services, 2008
Why Enterprise SaaS Is No Slam Dunk, Part I of II
Landing Page Resources

March 31st, 2009

Software and the Recession: The VC View
Seven Tips for Taming B2B HTML E-mail Newsletters
Benchmarks: Chief Financial Officer Compensation, 2008
Why Enterprise SaaS Is No Slam Dunk, Part II of II
HTML Newsletter and E-mail Formatting Resources

April 15th, 2009

The 2009 Softletter Direct Sales Compensation and Efficiency Survey: Summary Results, Part I of II
Corporate Governance: Seven Lessons for Software Company Directors

April 30th, 2009

The 2009 Softletter Direct Sales Compensation and Efficiency Survey: Summary Results, Part II of II
Twelve Tips for Creating and Filming Video, Part I of II
Do Stock Options Still Matter?

May 15th, 2009

SaaS Multi-Tenancy: The Business Case, Part I of II
Twelve Tips for Creating and Filming Video, Part II of II
Benchmarks: Q1 2009 Venture Capital Investments
The Current Software M&A Climate: Software Sellers Have Left the Building, Part I of II
Social Media Resources

May 31st, 2009

SaaS Multi-Tenancy: The Business Case, Part II of II
The Innovation Trap: The Challenge of Innovation at Smaller Software Firms, Part I of II
Benchmarks: Research and Development, 2008
The Current Software M&A Climate: Software Sellers Have Left the Building, Part II of II

June 15th, 2009

The Convergence Syndrome: Google, Chrome, Apple, Microsoft
The Innovation Trap: The Challenge of Innovation at Smaller Software Firms, Part II of II
Benchmarks: General and Administrative, 2008
Software License Agreements: SaaS vs Traditional

June 30th, 2009

The Community of Users: A Concept Whose Time is Coming, Part I of II
A Quick Twitter Tutorial, Part I of II
Benchmarks: Operating Income, 2008
Software Reseller Agreements: SAAS vs Traditional

July 15th, 2009

The Community of Users: A Concept Whose Time is Coming, Part II of II
A Quick Twitter Tutorial, Part II of II
Benchmarks: Operating Income Per Employee, 2008
Customization in SaaS: Drawing a Line in the Sand, Part II of II

July 31st, 2009

Software + Services: A Study in Success
Twitter as a Marketing Tool
Benchmarks: Benchmarks: Revenue Per Employee, 2008
Customization in SaaS: Drawing a Line in the Sand, Part II
of II
Yet More Twitter Campaign and Marketing Resources

August 15th, 2009

How to Make Money in Open Source (Charge)
Mobile Marketing as a Marketing Tool, Part I of III
Benchmarks: Days Sales Outstanding, 2008
Protecting Precious Data in SaaS Deals
Mobile E-mail Marketing Resources

August 31st, 2009

Virtual Trade Shows—They’re New, They’re Hot, They’re Boring, You May Want to Hold One
Mobile Marketing as a Marketing Tool, Part II of III
Benchmarks: Sales and Marketing, 2008
What Should Your SaaS SLA Look Like?
More Mobile E-mail Marketing Resources

September 15th, 2009

Summary Results from the Softletter 2009 Telesales Compensation and Efficiency Survey, Part I of IV
Mobile Marketing as a Marketing Tool, Part III of III
Prudent M&A by Robert Chalfin of the Chalfin Group, Part I of II
Cardfile: Sales Analytics Resources

September 30th, 2009

Summary Results from the Softletter 2009 Telesales Compensation and Efficiency Survey , Part II of IV
Prudent M&A by Robert Chalfin of the Chalfin Group, Part II of II
Cardfile: Pareto Analytics Resources

October 15th, 2009

Summary Results from the Softletter 2009 Telesales Compensation and Efficiency Survey , Part III of IV
Legal: Ambulance Chasing and the Cloud by Michael Whitener of VistaLaw, Part I of II
Cardfile: Kano Analytics Resources

October 31st, 2009

Summary Results from the Softletter 2009 Telesales Compensation and Efficiency Survey , Part IV of IV
Legal: Ambulance Chasing and the Cloud by Michael Whitener of VistaLaw, Part II of II

November 15th, 2009

Feature: Story-driven e-mail
Advisory Board: Letting Loose with LinkedIn, Part I of II
Benchmarks: Software Venture Capital Investments-Q2, 2009
Legal: What is “Cloud Computing?” Part I of II by Lincoln Murphy, Sixteen Ventures
Cardfile: Link Shortening Resources

November 30th, 2009

Feature: Time to CodeBaby Sit Your Website?
Advisory Board: Letting Loose with LinkedIn, Part II of II
Benchmarks: Software Venture Capital Investments-Q3, 2009
Legal: What is “Cloud Computing?” Part II of II by Lincoln Murphy, Sixteen Ventures
Cardfile: LinkIn Resources

December 15th, 2009

Feature: Summary Results from the Softletter SaaS Free (Freemium) and Trial Access Survey Part I of IV
Advisory Board: SaaS and International Markets, Part I of III
Cardfile: Innovation Resources

December 31st, 2009

Feature: Summary Results from the Softletter SaaS Free (Freemium) and Trial Access Survey Part II of IV.
Advisory Board: SaaS and International Markets, Part II of III.
Cardfile: iPad Development Resources.

2010

January 15th, 2010

Feature: Summary Results from the Softletter SaaS Free (Freemium) and Trial Access Survey Part III of IV
Advisory Board: SaaS and International Markets, Part III of III

January 31st, 2010

Feature: Summary Results from the Softletter SaaS Free (Freemium) and Trial Access Survey Part IV of IV
Legal: SLA’s Revisited by Michael Whitener of VistaLaw

February 15th, 2010

Feature: Forty Acres and a Smartphone
Advisory Board: The Fourth Platform, Part I of II
Legal: “Try and Buy” Provisions in SaaS Agreements, Part I of II
Cardfile: Lead Scoring Resources

February 28th, 2010

Feature: Coming Shifts in Software Services Pricing by Dan Whilhelm, Symmetry
Advisory Board: The Fourth Platform, Part II of II
Special: Summary Results from the Softletter 2010 SaaS Survey, Part I of V
Legal: “Try and Buy” Provisions in SaaS Agreements, Part II of II

March 15th, 2010

Feature: Summary Results from the Softletter 2010 SaaS Survey, Part II of V
Advisory Board: Link Building Strategies for Software Companies, Part I of III

March 31st, 2010

Feature: Summary Results from the Softletter 2010 SaaS Survey, Part III of V
Advisory Board: Link Building Strategies for Software Companies, Part II of III

April 15th, 2010

Feature: SaaS Puts the Squeeze on Software Licensing
Advisory Board: Summary Results from the Softletter 2010 SaaS Survey, Part IV of V

April 30th, 2010

Feature: Lead Generation, Scoring, and Conversion to Sales
Advisory Board: Summary Results from the Softletter 2010 SaaS Survey, Part V of V

May 15th, 2010

Feature: Apple iSauce
Advisory Board: Six Tips for Improving Sales Forecasting
Benchmarks: Chief Executive Compensation, 2009
SaaS: Network Effect Data in SaaS and The Fallacy of Critical Mass, Part I of III by Lincoln Murphy, Sixteen Ventures

May 31st, 2010

Feature: A Recurring Revenue Bridge Too Far
Advisory Board: QR Codes
Benchmarks: Software Venture Capital Investments – Q1,2010
SaaS: Network Effect Data in SaaS and The Fallacy of Critical Mass, Part II of III by Lincoln Murphy, Sixteen Ventures
Cardfile: QR Codes Resources

June 15th, 2010

Feature: The Softletter 2010 Software Company Valuation Worksheet.
Summary Results from the Softletter SaaS Escrow Survey, Part I of IV.
SaaS: Network Effect Data in SaaS and the Fallacy of Critical Mass, Part III of III.

June 30th, 2010

Summary Results from the Softletter SaaS Escrow Survey, Part II of IV.
Legal: The Moving Target of Software Sales Taxes, Part I of II by Michael Whitener of VistaLaw International, LLC.
Cardfile: Software Sales Tax Resources

July 15th, 2010

Feature: Summary Results from the Softletter SaaS Escrow Survey, Part III of IV
Benchmarks: Sales and Marketing, 2009
Legal: The Moving Target of Software Sales Taxes, Part II of II
Cardfile: Facebook Resources

July 31st, 2010

Feature: Summary Results from the Softletter SaaS Escrow Survey, Part IV of IV
Benchmarks: General and Administrative, 2010

August 15th, 2010

Feature: Sales Compensation in a SaaS Environment: A Practical Approach by Jeff Saling and Rick Chapman
Benchmarks: Research and Development, 2009

August 31st, 2010

Feature: Summary Results from the Softletter Lead Generation, Management, and Conversion to Sales Survey, Part I of IV
Advisory Board: Ten Tips for Using Body Language for More Effective Presentations, Part I of II by Sharon Sayler, Author of “What Your Body Says”
Benchmarks: Revenue Per Employee, 2009
M&A: Second Quarter M&A License Public Peer Group. Analysis from The Corum Group.
Cardfile: Body Language Resources

September 15th, 2010

Feature: New Mobile Models for Distribution.
Advisory Board: Ten Tips for Using Body Language for More Effective Presentations, Part II of II by Sharon Sayler, Author of “What Your Body Says”.
Research: Summary Results from the Softletter Lead Generation, Management, and Conversion to Sales Survey, Part II of IV
M&A: Second Quarter M&A SaaS Public Peer Group Analysis

September 30th, 2010

Feature: Summary Results from the Softletter Lead Generation, Management, and Conversion to Sales Survey, Part III of IV
Advisory Board: Running Effective Online Focus Groups
Benchmarks: Software Venture Capital Investments – Q2, 2010
Legal: Business Process Patents: What Remains After Bilski, Part I of II by Michael Whitener, VistaLaw International

October 15th, 2010

Feature: Affiliate Relationships the SaaS Way
Research: Summary Results from the Softletter Lead Generation, Management, and Conversion to Sales Survey, Part IV of IV
Legal: Business Process Patents: What Remains After Bilski, Part II of II by Michael Whitener, VistaLaw International

October 31st, 2010

Feature: The PC Desktop – The Final Frontier by Merrill R. Chapman
Research: Summary Results from the Softletter Social Marketing Survey for Software Companies, Part I of I
Benchmarks: Operating Income, 2009

November 15th, 2010

Feature: Rules of Engagement by Merrill R. Chapman
Research: Summary Results from the Softletter Social Marketing Survey for Software Companies, Part II of IV
Benchmarks: Operating Income Per Employee, 2009

November 30th, 2010

Feature: This Time, the Contract’s Our On You by Merrill R. Chapman. Article on new tax laws
Research: Summary Results from the Softletter Social Marketing Survey for Software Companies, Part III of IV
Cardfile: Wage and Hour Resources

December 15th, 2010

Research: Summary Results from the Softletter Social Marketing Survey for Software Companies, Part IV of IV

December 31st, 2010

Feature: Goosing E-mail Marketing with Social Media by Joe Dysart, Softletter
Advisory Board: STOP Using the Word “Solution” by Ted Finch, Chanimal
Benchmarks: Return on Equity, 2009
Cardfile: “Share This” E-mail, Social, and Website Resources

2011

January 25th, 2011

Feature: Facebook: Next Generation Best Practices
Research: 2010 DSO Results, Q3 VC Report
Advisory Board: 25 Quick Facebook Tips

January 31st, 2011

Feature: Facebook: Next Generation Best Practices
Research: 2010 DSO Results, Q3 VC Report
Advisory Board: 25 Quick Facebook Tips

March 25th, 2011

The Darker Side of Social Media: Protecting Your Company From a “Domino’s Moment.” Summary
Results from Softletter’s Pricing, Discounting and Billing Survey for SaaS Companies, Part II of II.
Adv Board: The Retail Epoch in Software Draws to a Close, Part I of II

April 25th, 2011

Wisdom of the Crowd: Building Your Software Business with Online Reviews.
The Retail Epoch in Software Draws to a Close, Part II of II
Benchmarks: Key Highlights from Software Venture Capital. Investments—Q1, 2011
Best Practices in SaaS Customer Service, Part I of III
Collecting VAT on SaaS: What Rules Apply?
Cardfile: Reputation Mangement Resources

May 25th, 2011

SaaS UI Design: Painting With a Different Palette
Web Templates for Software Makers: A Fortune 500 Look on the Cheap
Benchmarks: Key Highlights from Catalyst Resources’ UI Design for SaaS Survey, Part I of II
Best Practices in SaaS Customer Service, Part II of III
Cardfile: Private Social Network Resources

June 25th, 2011

Inherited Health: Seeking Development Wellness Overseas
Online Press Center Best Practices: A Primer for Software Publishers
Benchmarks: Key Highlights from Catalyst Resources’ UI Design for SaaS Survey, Part II of II
Best Practices in SaaS Customer Service, Part III of III
Cardfile: Online PR Center Resources

July 25th, 2011

July 25th, 2011 Your Time is Up! What Do You Really Want? Getting to the Ask in the Sales Cycle
Cool New Tools for E-Marketing
Benchmarks: Key Highlights from Flexera’s Software Usage and the Impact of the Global Recession, Part I of II
Content Rights in the Cloud
Cardfile: Cloud Content Legal Rights Resources

August 25th, 2011

DonorCommunity: Doing Good in SaaS
Spiking Web Traffic with Online Polls
Benchmarks: Key Highlights from Flexera’s Software Usage and the Impact of the Global Recession, Part II of II.
SaaS: Channel Blockage and Steering: Lessons in Expectations.
Cardfile: Higher End Online Survey Resources

September 25th, 2011

Will SaaS and Virtualization Eat the Desktop and Transform IT?
Advisory Board: SaaS and the Outsourcing Paradigm Shift
Benchmarks: Key Highlights from Software Venture Capital Investments-Q2, 2011
Benchmarks: General and Administrative, 2010
SaaS: Four SaaS Integrated Business Analytics Systems to Consider.
Cardfile: Google+ Resources

October 25th, 2011

Summary Results from the Softletter 2011/12 SaaS Survey, Part I of III
Advisory Board: Hot Vapor

November 25th, 2011

Summary Results from the Softletter 2011/12 SaaS Survey, Part II of III
Advisory Board: Pinterest, Part I of II

December 25th, 2011

Summary Results from the Softletter 2011/12 SaaS Survey, Part III of III
Advisory Board: Pinterest, Part II of II