Softletter Featured Articles

Second Metaverse, Same as the First!

On October 28, 2021, Facebook surprised high-tech by announcing it was changing its name to Meta and that the company intended to conquer the Metaverse. This is a bold move. Facebook is the second largest social media company behind Google (Twitter is a very distant third) and its brand, a

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NFTs: Monetizing the Moment

Athon Slotkin, The Shadow CEO A sample NBA Top Shot digital sample playing card Dean Christensen. When not creating art, he plays for the amateur basketball team “The Brooklyn Eyebleeds” Profile Info: Company names The Stealth CEO Dapper Labs: Years in business: January, 2021. Principal management:  Athon Slotkin: Athon has

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It Absolutely Will Not Stop, Ever, Until It…Closes You

Chad Burmesiter, CEO, ScaleX Company Profile Info Company name: ScaleX, Inc. Years in business: Three. Location(s:) Virtual. #empolyees: Five. Principal management: Chad Burmeister, CEO, Rich Blakeman, CRO. Revenue % growth over last year: 85%. Primary business successes to date: 100+ clients Primary sales model (direct, indirect. telemarketing, etc):Direct and indirect

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Featured "Stupidity: The New Explorations" Articles

Avenge the Genocide Olympics! Stop Using Tik-Tok

The 2022 Winter Olympics are over and like a true American patriot, I celebrated the event by not watching a minute of it. Don’t get me wrong. I’m from the northeast and as a boy spent many hours figure skating on Van Cortlandt lake after it froze up during the

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Cheese eating surrender monkey

Return of the Cheese Eating Surrender Monkeys

The phrase “cheese eating surrender monkeys” first entered the main lexicon of American English just before the beginning of the second Iraq war courtesy of the ever-running The Simpsons cartoon series.  France’s reputation for toughness has never recovered from that whole WWII-breakout-in-the-Ardennes-Forest thing and when the country declined to join

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