Softletter Publications and Books

Softletter Publications and Books

The software industry’s resource for benchmarks, metrics, and insights into the future

Published twice a month online in addition to special issues, webinars, podcasts and videos.

SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business

In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters

Learn what not to do when marketing high-tech products

The most extensive source of SaaS benchmarks, metrics and information

New version due to be released May 28th 

Selling Steve Jobs’ Liver: A Story of Startups, Innovation, and Connectivity in the Clouds

A tale of startup dreamers and entrepreneurs

Comprehensive sales performance and compensation benchmarks

New version under development and due for a May release.

The 3rd Edition of In Search of Stupidity will be released in October! The first 30 people who join this list will receive a free advanced review copy. Join Today!

Members of the Advance Guard against high-tech stupidity will receive notification when excerpts from each chapter are released, and information on promotions, and special bonuses for purchasing In Search of Stupidity: Over 30 Years of High-Tech Marketing Disasters  when you join!
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