Research Summaries


Coming soon. The Softletter Staffing Report

This latest report from Softletter is designed to assist software companies to understand how SaaS and software firms staff their companies.

The Staffing Report will be released in May of 2017. Key summary results have already been published on the Softletter site.

SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business

In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, Second Edition

Information: Learn what not to do when marketing high-tech products.

Content: 372 pages, published by Springer. Available for purchase on Amazon.

The Softletter SaaS Report

Summary: The Softletter SaaS Report is the most up-to-date source of metrics available today for software companies. If your business is SaaS-based or will be impacted by SaaS, this handbook is a must purchase.

Information: Published 2017

Summary: Four hundred pages of invaluable data and survey results on SaaS from the viewpoint of technology providers.

Content: Pages: 100+, 200+ tables and charts.

The Softletter Financial Handbook

Summary: New version due to be released April 21st. Pre-order now and save $99 of the regular price of $299. Want to obtain The Softletter Financial Report for free? Purchase The Softletter SaaS Report and receive the Financial report for free when it’s released on April 21st  with your purchase.

Content: 300 pages+, over 500 charts and tables.

The Softletter SaaS Direct Sales Compensation and Efficiency Report

Summary: The Softletter SaaS Direct Sales Compensation and Efficiency Report provides software companies with up-to-date benchmarks, metrics, and best practices information on compensating your sales force.

Information: Published December 2016

Contents: Pages: 100+, 200+ tables and charts.

The Softletter Lead Generation, Management, and Conversion to Sales Report

Summary: New version under development and due for a June 2017 release. Purchase and receive the new version for free

Content: Over 250 pages, 400 charts and tables.

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