Increase Your Customer Upsell and Grow Revenue by 50%
For most SaaS, companies the most underutilized asset is their current customer base. When we review financial statements, only 10% to 20% of the revenue is coming from current customers; this should be much higher.
Often messaging focused on customers is how to use or benefit from their existing service. We will discuss messaging and offers that help you customers expand their horizon and buy additional solutions and services. Your customers or four times more likely to buy from you than a new prospect.
In this presentation, we will focus on breakthrough ideas that you can implement today to upsell and cross-sell your customers and significantly grow your revenue by 50%.
This presentation is divided into three areas:
- How do you expand the pie? – How do you upsell and cross-sell your customers?
- Can you offer progressive bundling to upgrade your customers?
- Can you productize your offering to make them repeatable?
- Can you expand your vision and build on a portfolio of add-on solutions?
- Can you think “out of the box” about how to deliver outcomes to your customers not just services or solutions?
How do you make it easy for your customers to opt-in?
Customers have very different needs and expectations that your prospects. We’ll demonstrate how to make it easy it easy for your customers to say “yes” to your up sell or cross sell offers while simultaneously reduce the sales effort required to close the add-on sale.
What steps, once executed, will sustain this ongoing revenue stream for your company? We’ll provide you a visual, step-by-step map that you can follow to execute your customer upsell program and ensure that your customers are receiving the maximum value from your solutions, services and your company.
Finally, we’ll discuss an exciting new book for technology companies, Consumption Economics, that will change the way you organize around and engage your customers.