SaaS and Cloud University Online Previews

Softletter SaaS University Online Previews

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Anthony Blatner, Jack Rabbit Mobile

The Viral Startup’s Mobile-First Secrets to User Acquisition and Engagement

In our most recent SaaS University Conference in Austin, 2014, we were very impressed with the presentation of Jackrabbit Mobile partner Anthony Blatner and have provided a full version of it for you to view. Mobile is exploding. If your SaaS platform doesn’t have a mobile component, you’re losing opportunities to provide value and engage users. In the Softletter 2014 SaaS survey, over 60% of the respondents reported they were creating a mobile version of their application. This presentation highlights the mobile-first principles that some of the most popular services are leveraging to take full advantage of the platform. Anthony describes how your firm can increase revenues by upselling and offering premium mobile services while increasing your user base with via advanced acquisition strategies. Anthony shows you ways to open new channels of communication to increase engagement and activity on your platforms. Key points focused on are:

  • User Acquisition in mobile-first.
  • User engagement.
  • Premium mobile services.
  • Deep-linking.
  • Leveraging user data: GPS, contacts, pictures.

We’ll be providing examples and case studies of some of the most popular apps on the App Store — including Evernote, Spotify, and Facebook and will illustrate how to pick out the powerful features from these services and leverage them in any SaaS app. View the recorded presentation

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Patrick Fetterman
Patrick Fetterman, Detroit Technology Marketing

SaaS and the Intersection of Social Systems and Customer Communities

SaaS systems, by their very nature, create communities of customers who can collectively interact with each other and your company on a 24/7/52. In SaaS, the application is the social network. But to benefit from it, you must prepare to manage and leverage the application network to the maximum extent. Failure to do so will first damage, then destroy, your ability to compete successfully in SaaS. This course will examine in detail the potential power of SaaS communities and explore your options for community integration.

  • Building predictive analytics based on community interaction and aggregation.
  • Best practices in SaaS community management.
  • Case studies in SaaS customer community creation.
  • Combining SaaS system analytics with community input and interests.
  • The implementation of new models in product and community management.
  • Your options for community integration.

This topic and session is of critical importance to all SaaS companies. Plex systems understanding of the value of community has allowed the company to transform its development group into a profit center. The company manages over 100K feature request per year and does it without traditional product management. Come listen and learn from one of the most interesting and timely sessions you’ll ever attend.

 

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Jose Briones, Spyrotek

Automating Operations: A Candid Analysis of CRM and Marketing and Sales Operations Choices

Choosing a CRM is unfortunately not a simple task.The most fundamental issue is the balance of features/capabilities with ease of use which will determine success or failure for the implementation. In this presentation, we will discuss the most important aspects to consider when choosing a new Sales/Marketing management system for your company.

Key topics that will be covered include:

  • The ongoing migration of CRM systems to the cloud and the most popular choices available.How some products are popular simply because they have been
  • How some products are popular simply because they have been in the market longer, but no longer reflect state of the art in usability,
  • UI and UX.How some products have developed a strong position catering to large enterprises but are not the best solution for a small business.
  • Recommendations on which features and capabilities to explore and evaluate depending on your company’s needs and requirements.
  • Selecting the right marketing, sales, and operations tools that best fit the way your company does business is not a decision that should be taken lightly.This fascinating presentation will name names and enable you to make the right decision the first time.
  • How some products have developed a strong position catering to large enterprises but are not the best solution for a small business.
  • Recommendations on which features and capabilities to explore and evaluate depending on your company’s needs and requirements.
  • Selecting the right marketing, sales, and operations tools that best fit the way your company does business is not a decision that should be taken lightly.

This fascinating presentation will name names and enable you to make the right decision the first time.

 

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Cory von Wallenstein, Adored

Lessons from the Field: The Seven Figure Revenue Increase Solution

For example, von Wallenstein found that Dyn had a recapture rate of 73 % on Monday through Friday but that percentage dipped to 56% on Saturday and Sunday. Despite this, many of Dyn’s services expired on the weekend. It was a quick fix to change this so they expired during the week, thereby increasing renewals.

In this course, von Wallenstein will discuss how he looked at data for:

  • Purchasing patterns.
  • Renewal patterns.
  • Upsell patterns, expired credit card patterns and many more.
  • He will then discuss the different strategies he implemented to combat these problems that led to great financial success.

These strategies can work for any SaaS business to increase revenue and profitability.

 

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Ted Finch, Chanimal

How to Build a Killer SaaS Reseller Channel

Another fast, enthusiastic and content-rich presentation from Chanimal! Covers the essential phases of creating a SaaS reseller channel including:

  • Defining a program resellers FIGHT to join (think Apple iPhone lines).
  • Common & SPECTACULAR recruiting techniques. Ever recruited over 2,300 partners in 90 days?
  • How to train & feed a hungry sales horde (now “that’s” enablement!).Real Steel channel management (versus tin can channel neglect).
  • Plus…SaaS “is” different–here’s why and here’s how to adjust.

Features multiple-personality case studies and sage advice on where to start, plus the #1 resource to copy and succeed.

Channels can provide the greatest returns ever–find out how. If you want to increase your sales and multiply your chance of channel success with SaaS–then you need to take this course.

 

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