Softletter100 Members Area

Softletter100 Member Area

Core Business Metrics 2019

Survey Name #1

Short Description of the Survey

Survey Name #2

Short Description of the Survey

Upcoming Webinars

Business Metric News

Softletter Back Issue, November 30th, 2007

November 30th, 2007 The 2007 Softletter Telesales Efficiency Survey: Summary Results, Part II of II Winning Business Models: Evolve or Die (Adobe), Part II of II Product Management and SaaS Protecting Your IP from Outsider (or Insider) Claims When You Sell Your Company Video Development and Deployment Resources

Read More »

Softletter Back Issue, September 15th, 2007

September 15th, 2007 States of Seduction: How to Work with State CIOs Hot Tips on Optimizing AdWords Campaigns Benchmarks: Detailed Enterprise and SaaS Sales Analyses What is a Recapitalization? Alternatives to Google Analytics

Read More »

Softletter Back Issue, August 31st, 2007

August 31st, 2007 Creating Compelling Product Roadmaps The Softletter 2007 Sales Efficiency Survey: Close Rates Benchmarks: Q2 2007 Venture Capital Investments Seller Beware—Outside Deal Funding Required Cardfile: Product Roadmap Resources

Read More »

Softletter Back Issue, July 15th, 2007

July 15th, 2007 The Windows Vista Positioning Fiasco: What You Can Learn Desktop Opportunities in Russia and the Successor States: An Overview Benchmarks: Research and Development The Top Five M&A Deals of the Past Five Years Online Focus Group Resources

Read More »

MEET THE EDITORS AND EXPERTS

Rick Chapman

Find out more about Rick’s latest book, the latest edition of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters.

John Miller

John has been working in the IT industry since the 1980’s firstly as a Sales and Marketing Director including Techex a global distribution company, Olivetti, Norsk Data and Intergraph

He was a founder member of Delta Channel Services  back in 1995 and has since visited over 40 countries consulting, speaking at channel conferences and delivering training workshops

John has launched several SaaS based business, a Non Executive Director to several start ups and is based in the UK