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Softletter Back Issue, September 15th, 2007

September 15th, 2007 States of Seduction: How to Work with State CIOs Hot Tips on Optimizing AdWords Campaigns Benchmarks: Detailed Enterprise and SaaS Sales Analyses What is a Recapitalization? Alternatives to Google Analytics

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Softletter Back Issue, August 31st, 2007

August 31st, 2007 Creating Compelling Product Roadmaps The Softletter 2007 Sales Efficiency Survey: Close Rates Benchmarks: Q2 2007 Venture Capital Investments Seller Beware—Outside Deal Funding Required Cardfile: Product Roadmap Resources

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Softletter Back Issue, July 15th, 2007

July 15th, 2007 The Windows Vista Positioning Fiasco: What You Can Learn Desktop Opportunities in Russia and the Successor States: An Overview Benchmarks: Research and Development The Top Five M&A Deals of the Past Five Years Online Focus Group Resources

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Softletter Back Issue, June 30th, 2007

June 30th, 2007 Thriving in the Shadow of the Beast Software Licensing and the GPL, Part II of I I Benchmarks: Chief Technical Officer Compensation Due Diligence: Get Ready to Meet the Buyer’s Every Request Preparing for the Sale: The Documents

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Softletter Back Issue, June 15th, 2007

June 15th, 2007 Providing Your Customers With a SaaS Security Blanket Software Licensing and the GPL, Part I of I I Benchmarks: Q1 2007 Venture Capital Investments Due Diligence: Get Ready to Meet the Buyer’s Every Request Social Bookmarking Resources

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Softletter Back Issue, May 31st, 2007

May 31st, 2007 The Way of the OEM Seth Grodin, Squidoo and Lenses Benchmarks: Software Company Websites and RSS The 10 Second “What is My Company Worth?” Valuation SaaS Infrastructure Resources

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Softletter Back Issue, May 15th, 2007

May 15th, 2007 Why Every Presentation You Do Today S**ks The Supreme Court Changes the Patent Playing Field (Again), Part II of II Benchmarks: Software Companies and Business Blogging Capitalization of Software R&D Choices Twitter Resources

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Softletter Back Issue, April 30th, 2007

April 30th, 2007 Creating and Deploying Effective Customer Concerns Surveys The Supreme Court Changes the Patent Playing Field (Again), Part I of II Benchmarks: Customer Concerns Surveys Best Practices Working Capital—Its Role in Deal Negotiations Survey Creation Resources

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MEET THE EDITORS AND EXPERTS

Rick Chapman

Find out more about Rick’s latest book, the latest edition of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters.

John Miller

John has been working in the IT industry since the 1980’s firstly as a Sales and Marketing Director including Techex a global distribution company, Olivetti, Norsk Data and Intergraph

He was a founder member of Delta Channel Services  back in 1995 and has since visited over 40 countries consulting, speaking at channel conferences and delivering training workshops

John has launched several SaaS based business, a Non Executive Director to several start ups and is based in the UK