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Softletter Back Issue, January 31st, 2007

January 31st, 2007 What to Do When the Customer Says “Take This EULA and Shove It” Identifying Good Product Managers Benchmarks: Services Margins and Contributions Recasting Your Financials for an M&A Event Book Review: The Software Licensing Handbook by Jeff Gordon

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Softletter Back Issue, October 15th, 2006

October 15th, 2006 The Methodologies and Economics of Updating The Latest in Search Engine and AdWords Shenanigans, Part III of III Benchmarks: Operating Income per Employee Representations and Warranties Insurance Cardfile: More Useful Search Engine Tools Redux

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Softletter Back Issue, September 30th, 2006

September 30th, 2006 Building a Balanced Executive Team The Latest in Search Engine and AdWords Shenanigans, Part II of III Benchmarks: Google Survey Part III: Google as Competitive Environment Strategic versus Financial Buyers, Part II of II Cardfile: More Useful Search Engine Tools Redux

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Softletter Back Issue, September 15th, 2006

September 15th, 2006 The SaaS Channel: A Work in Progress The Latest in Search Engine and AdWords Shenanigans, Part I of III Benchmarks: Q2 Venture Capital Investments Strategic versus Financial Buyers, Part I of II Cardfile: Softletter Flashback

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MEET THE EDITORS AND EXPERTS

Rick Chapman

Find out more about Rick’s latest book, the latest edition of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters.

John Miller

John has been working in the IT industry since the 1980’s firstly as a Sales and Marketing Director including Techex a global distribution company, Olivetti, Norsk Data and Intergraph

He was a founder member of Delta Channel Services  back in 1995 and has since visited over 40 countries consulting, speaking at channel conferences and delivering training workshops

John has launched several SaaS based business, a Non Executive Director to several start ups and is based in the UK