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Softletter Back Issue, August 31st, 2006

August 31st, 2006 Timing Disruption, Part II of II Aligning Sales and Marketing for Better Leads, Part II of II Benchmarks:SaaS Survey Part I: Software Companies Considering SaaS Software M&A Cardfile: Useful E-mail Marketing Tools

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Softletter Back Issue, August 15th, 2006

August 15th, 2006 Timing Disruption, Part I of II Aligning Sales and Marketing for Better Leads, Part I of II Benchmarks: Chief Sales Officer Compensation Liabilities, Liabilities, Liabilities…Is That All You Can Think About? Part II of II Cardfile: Book Review: Exceptional Selling: How the Best Connect and Win in High Stake Sales by Jeff Thull

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Softletter Back Issue, July 31st, 2006

July 31st, 2006 Trolls and Robes: The Supreme Court Steps In How to Build an Effective Affiliate Program, Part III of III Benchmarks: Google Survey Part II: Google as a Platform Liabilities, Liabilities, Liabilities…Is That All You Can Think About? Part I of II Cardfile: Web Clipping Services

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Softletter Back Issue, July 15th, 2006

July 15th, 2006 Automating Your Product Management Processes How to Build an Effective Affiliate Program, Part II of III Benchmarks: General & Administrative Costs Preferred Shares: The Monster That Ate Your Deal Cardfile: Alternative Retail

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Softletter Back Issue, June 30th, 2006

June 30th, 2006 Building a SaaS Software Pricing Model How to Build an Effective Affiliate Program, Part I of III Benchmarks: CMO Compensation Asia Is Coming, Part II of II Cardfile: Blog Monitoring and Analysis

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Softletter Back Issue, May 31st, 2006

May 31st, 2006 Endangered Environments Avoiding Purchasing Pitfalls Benchmarks: Google Survey Part I: Google for Promotion “Earnouts are Useless.” A Deal Structure Myth? Cardfile: Proposal and RFP Management

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Softletter Back Issue, May 15th, 2006

May 15th, 2006 The Micro-ISV Father Discusses the Kids Harsh Shelves: The Retail Realm Becomes Grimmer, Part II of II Benchmarks: Research and Development How Applications Cross the Chasm to Valuations, Part II of II Cardfile: WebOS Resources

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Softletter Back Issue, April 30th, 2006

April 30th, 2006 Forget the Crystal Ball: Try These Approaches to Understanding What Your Customers Will Want Harsh Shelves: The Retail Realm Becomes Grimmer, Part I of II Benchmarks: Requirements Manager Compensation How Applications Cross the Chasm to Valuations, Part I of II Cardfile: Requirements Development Resource

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Softletter Back Issue, April 15th, 2006

April 15th, 2006 The New High-Tech “Bubble” (Not the Same as the Old) Increasing Q&A Costs Squeeze Bottom Lines, Part II of II Benchmarks: Q4 Venture Capital Investments When to Dig In Your Heels During Negotiations Cardfile: New and Interesting Reads

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MEET THE EDITORS AND EXPERTS

Rick Chapman

Find out more about Rick’s latest book, the latest edition of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters.

John Miller

John has been working in the IT industry since the 1980’s firstly as a Sales and Marketing Director including Techex a global distribution company, Olivetti, Norsk Data and Intergraph

He was a founder member of Delta Channel Services  back in 1995 and has since visited over 40 countries consulting, speaking at channel conferences and delivering training workshops

John has launched several SaaS based business, a Non Executive Director to several start ups and is based in the UK