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Softletter Back Issue, May 31st, 2006

May 31st, 2006 Endangered Environments Avoiding Purchasing Pitfalls Benchmarks: Google Survey Part I: Google for Promotion “Earnouts are Useless.” A Deal Structure Myth? Cardfile: Proposal and RFP Management

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Softletter Back Issue, May 15th, 2006

May 15th, 2006 The Micro-ISV Father Discusses the Kids Harsh Shelves: The Retail Realm Becomes Grimmer, Part II of II Benchmarks: Research and Development How Applications Cross the Chasm to Valuations, Part II of II Cardfile: WebOS Resources

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Softletter Back Issue, April 30th, 2006

April 30th, 2006 Forget the Crystal Ball: Try These Approaches to Understanding What Your Customers Will Want Harsh Shelves: The Retail Realm Becomes Grimmer, Part I of II Benchmarks: Requirements Manager Compensation How Applications Cross the Chasm to Valuations, Part I of II Cardfile: Requirements Development Resource

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Softletter Back Issue, April 15th, 2006

April 15th, 2006 The New High-Tech “Bubble” (Not the Same as the Old) Increasing Q&A Costs Squeeze Bottom Lines, Part II of II Benchmarks: Q4 Venture Capital Investments When to Dig In Your Heels During Negotiations Cardfile: New and Interesting Reads

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Softletter Back Issue, March 31st, 2006

March 31st, 2006 RIM vs NTP: The Fallout Increasing Q&A Costs Squeeze Bottom Lines, Part I of II Benchmarks: Operating Income Ratios Up in 2005 Earnouts: The Good, the Bad, and the Ugly Cardfile: New and Interesting Reads

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Softletter Back Issue, March 15th, 2006

March 15th, 2006 Acquiring New Customers: Enterprise Sales V2.0 What SaaS Pricing Flexibility and Ecosystem Development Benchmark: Product Management Compensation A Healthy Bubble: The Second Biggest Year in Software M&A in the Last 20 Years Cardfile: ROI Tool

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Softletter Back Issue, February 28th, 2006

February 28th, 2006 Help! Microsoft is Targeting My Business, Part II of II What We Have Here Is a Failure to Communicate, Part II of II Benchmarks: Chief Technology Officer Compensation Legal Strategies: What to Expect and Who Pays, Part II of II Cardfile: Mashup Resources

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Softletter Back Issue, February 15th, 2006

February 15th, 2006 Help! Microsoft is Targeting My Business, Part I of II What We Have Here Is a Failure to Communicate, Part I of II Benchmarks: Return on Equity Legal Strategies: What to Expect and Who Pays, Part I of II Cardfile: The Next Big Thing

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Softletter Back Issue, January 31st, 2006

January 31st, 2006 Aligning Your Pricing Metrics With Customer Expectations The 2006 CODIEs Benchmarks: Services Margins Software Sector Consolidation—Why It Is Important To Pay Attention Cardfile: Online Presentations

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MEET THE EDITORS AND EXPERTS

Rick Chapman

Find out more about Rick’s latest book, the latest edition of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters.

John Miller

John has been working in the IT industry since the 1980’s firstly as a Sales and Marketing Director including Techex a global distribution company, Olivetti, Norsk Data and Intergraph

He was a founder member of Delta Channel Services  back in 1995 and has since visited over 40 countries consulting, speaking at channel conferences and delivering training workshops

John has launched several SaaS based business, a Non Executive Director to several start ups and is based in the UK