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Softletter Back Issue, October 31st, 2005

October 31st, 2005 Softletter Case Study: The East Goes West Using Your Press Kit to Educate the Press The First Softletter Open Source Software Poll, Part II Due Diligence Tips for Sellers, Part II of II Cardfile: Affiliate Management Software

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Softletter Back Issue, October 15th, 2005

October 15th, 2005 Channel Optimization: Are You Giving the Channel Too Much?, Part II of II Licensing Complexity: A SaaS Driver The First Softletter Open Source Software Poll, Part I Due Diligence Tips for Sellers, Part I of II Cardfile: Rich Internet Development

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Softletter Back Issue, September 30th, 2005

September 30th, 2005 Channel Optimization: Are You Giving the Channel Too Much?, Part I of II RSS as a Replacement for E-mail?, Part II of II Benchmarks: Chief Marketing Officer Compensation When is the Right Time to Sell? Cardfile: Channel News and Management Resources

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Softletter Back Issue, September 15th, 2005

September 15th, 2005 Four Ways to Stop Margin Erosion at the Point of Sale RSS as a Replacement for E-mail?, Part I of II Benchmarks: Q2 Venture Capital Investments If it Takes 8 Months to Sell, When Should I Begin Planning? Cardfile: RSS Resources

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Softletter Back Issue, August 15th, 2005

August 15th, 2005 Comeback Kid: SaaS Comes off the Canvas Preliminary Patent Searches for the Entrepreneur, Part I of II The Benchmark 50: Services Contributions Is My Company Too Small to Sell? Cardfile: Patent Searches and Information

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Softletter Back Issue, August 31st, 2005

August 31st, 2005 The Eternal Darkness of the Clueless Mind Preliminary Patent Searches for the Entrepreneur, Part II of II Benchmarks: Mergers and Acquisitions Exit Strategies: Think M&A Cardfile: Key Word Portfolio Management

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Softletter Back Issue, July 31st, 2005

July 31st, 2005 Agents: A Different Partnering Approach Tips for Increasing Software Maintenance Renewals Benchmarks: General & Administrative Costs The Benchmark 50: General & Administrative Angel Investors Cardfile: Taxes

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Softletter Back Issue, July 15th, 2005

July 15th, 2005 Softletter Case Study: Training Your Resellers to Sell Make Conferences Work for Lead Generation Benchmarks: Research & Development The Benchmark 50: Research & Development The Ten Worst Things You Can Do When Selling Your Software Company, Part II of II Cardfile: Translation and Language Service

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Softletter Back Issue, June 15th, 2005

June 15th, 2005 ASP/SaaS Pricing Models, Part I of II Introduction and Hello from Don Rosenberg Benchmarks: Q1 Venture Capital Investments Getting a Deal Done: Spousal Approval Cardfile: Sales Lead Resources

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Softletter Back Issue, May 31st, 2005

May 31st, 2005 Softletter Case Study: Working with the Analysts The Rebate Recoil Benchmarks: Operating Profit per Employee What Will Kill the Current Boom in Software M&A Cardfile: Analyst Analysis Sites and Information

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MEET THE EDITORS AND EXPERTS

Rick Chapman

Find out more about Rick’s latest book, the latest edition of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters.

John Miller

John has been working in the IT industry since the 1980’s firstly as a Sales and Marketing Director including Techex a global distribution company, Olivetti, Norsk Data and Intergraph

He was a founder member of Delta Channel Services  back in 1995 and has since visited over 40 countries consulting, speaking at channel conferences and delivering training workshops

John has launched several SaaS based business, a Non Executive Director to several start ups and is based in the UK