Softletter100 Members Area

Softletter100 Member Area

Core Business Metrics 2019

Survey Name #1

Short Description of the Survey

Survey Name #2

Short Description of the Survey

Upcoming Webinars

Business Metric News

Softletter Back Issue, February 1st, 2005

 February 1st, 2005 Open Source Business Models and Trends, Part I of II The 504b Option Benchmarks: OEM Best Practices Escrow Pro visions in M&A Transactions, Part II of II Cardfile: Mail Management Tools and Services

Read More »

Softletter Back Issue, January 31, 2005

S oftletter Back Issue, January 31, 2005 * Pricing and Value Approaches for Embedded Software * Patently Obvious * Benchmarks: Services Margins * Escrow Provisions in M&A Transactions, Part I of II * Cardfile: Google Tools and Sites

Read More »

The End of Hardware Devices as We Know Them

In 2006, when writing the second edition of In Search of Stupidity, Over 20 Years of Marketing Disasters, I made some observations about the future of Microsoft looked at through the lens of IBM’s fall from the pinnacle of high-tech power twenty years ago with the collapse of OS/2. “…IBM had become too large for anyone to coordinate its various components into a strategic “whole”; the company was simply too big to coordinate the differing agendas of its myriad numbers of divisions, business units, initiatives, alliances, channel, and so on, and so on, into anything resembling a coherent plan. At

Read More »

Creating Your SaaS-Based Community of Customers: Possibilities and Pitfalls

In the 2014 Softletter SaaS Survey, Report, 37%% of the 202 SaaS companies participating reported that they were integrating a customer community management system directly within the SaaS application, with 16% stating they were planning to add this capability over the next 12 months. Community adoption in SaaS lags behind the integration of analytics (over 70% of SaaS firms have built analytics directly into their systems and the pace of adoption is increasing) but over the next three to five years community integration will increase strongly and steadily throughout all categories of SaaS applications. The core functionality of a community

Read More »

Professional Services in SaaS

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_post_title admin_label=”Post Title” title=”on” meta=”on” author=”on” date=”on” categories=”on” comments=”on” featured_image=”on” featured_placement=”below” parallax_effect=”on” parallax_method=”on” text_orientation=”left” text_color=”dark” text_background=”off” text_bg_color=”rgba(255,255,255,0.9)” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_post_title][et_pb_text admin_label=”Professional Services in SaaS” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Software companies that sell to enterprise and governmental markets have historically had a constructive and lucrative relationship with professional services. This has been particularly true in enterprise and government sales. Several years ago, Softletter published an article about the purchase by Rhode Island of a new client/server system to replace an antiquated Wang system that helped run the state’s judiciary scheduling and processes. It was roughly a

Read More »

Collecting VAT on SaaS: What Rules Apply?

by Michael Whitener, VistaLaw For most of us, the tax man has already come and done his damage for the tax year, taking his allotted pound of flesh from our personal and/or corporate accounts. So with memory of that pain still fresh, it may be worthwhile to look at how a specific type of tax—the value-added tax (VAT)—applies to sales of Software as a Service. In an earlier article,  we looked at the impact of U.S. sales taxes on software transactions, including delivery of SaaS. We saw that this area is very murky, but that an increasing number of states

Read More »

As the Named Subscriber Model Falls from First Place, What SaaS Providers Can Learn from Telecom Billing

by Ben Bradley When old becomes new again, ISVslook to telecom for pricing inspiration. For decades, the telecom industry has been honing what other industries are only now getting into–business models that start with simple subscriptions, then add complex pieces such as sign-up/activity/event fees + bundles + add-ons + incentives + promotional products. This reality is driven home by the results from Softletter’s recent SaaS survey. I was lucky enough to obtain an early look at some of the key findings and was struck by the fact that “transaction” or, as I tend to think of it, activity-based billing had

Read More »

Business After Windows: Why the Microsoft Desktop OS Model is Irretrievably Broken and What the Future Holds, Part II of II

by Merrill R. (Rick) Chapman, Softletter Managing Editor In Part One of this article, we took a look at the impending demise of the desktop monolith as epitomized by Microsoft and the problems it’s had with the industry’s most successful product of all time, Windows. In the interval, it’s easy to see that Microsoft itself understands that the current Windows model is in trouble. A couple of weeks ago, Microsoft announced “Universal Windows,” a write once, run on all device strategy. Windows for smartphones is now free to developers. Office is now available on the iPad. A few days ago,

Read More »

The (Usual) Folly of Marketing Multi-Tenancy in SaaS

Of all technical issues debated in SaaS, multi-tenancy is the best opportunity for geeks to relive the halcyon RDMBS (relational database management system) wars of the ‘80s, where magnificent technical crusades were periodically launched on behalf of dozens of various products and companies all proclaiming that only they practiced the True Relational Faith. Ah, the good old days, when you could show off your geek credentials by discussing tuples and domains instead of rows and columns. Oh, the joy of pointing out that product X adhered to only three normal relational forms, while product Y adhered to four. Sheer heaven

Read More »


Rick Chapman

Find out more about Rick’s latest book, the latest edition of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters.

John Miller

John has been working in the IT industry since the 1980’s firstly as a Sales and Marketing Director including Techex a global distribution company, Olivetti, Norsk Data and Intergraph

He was a founder member of Delta Channel Services  back in 1995 and has since visited over 40 countries consulting, speaking at channel conferences and delivering training workshops

John has launched several SaaS based business, a Non Executive Director to several start ups and is based in the UK