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Core Business Metrics 2019

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Business Metric News

When Dull is Divine: B-File Brings the Bucks in Insuretech

Over the last several years, the SaaS Revolution has sparked the release of literally thousands of new applications and apps, with the current trend being to release a flood of new programs with chirpy names such as Tinkersynth, Upvoty, Toky, (ending names with the diminutive “y” is currently all the range, Culrs (vowel dropping is also popular), YoRemote, colorful, flat interfaces, all aimed at Millennials and Gen-Z’rs. But as Softletter readers know, SaaS grew by creating new product niches and transforming existing processes into SaaS systems. And while many of these markets aren’t sexy and product names aren’t catchy, they

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Windows 10 S: The End of Free Range Software

Microsoft wants this on your plate but not in your computer The high-tech industry is full of people opposed to GMOs and in favor of free range chickens, but when it comes to software, putting code in cages is currently all the rage. What we tend to think of as the modern software industry started in the 70s with the introduction of such units as the Apple II, Commodore PET,  Atari, Radio Shack’s Tandy systems and others. Software was sold to the masses in a physical package that typically consisted of a box, documentation, and the software itself, which was

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Shaun Russell Rocks SaaS Product Management Like It’s 1999

Russell’s insights were all true 30 years ago for on-premise products, but today should be as relevant to a SaaS PM as a Neanderthal’s advice on how to hunt down and properly roast a wooly mammoth. Shaun’s lecture should have discussed a very different set of PM to-dos and potential accomplishments. (It is the fault of the industry, and Shaun’s company, that it did not.) Product Management Fake News Before going further, let’s first dispel some of the usual myths surrounding product management in the software industry. These include: As a PM, you’re the “CEO” of their product. This is

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Pollfish: The App as Channel

Pollfish: Is that Smartphone a Channel in Your Pocket or Do You Just Want to Ask Me Something?     Calm down, California. You’ll get over this. Someday Unless you were sealed in a time capsule circa 2000 alongside your Nokia 3390 (dig that 459-character text limit. Wish Twitter did that) you’ve heard of apps. While Apple didn’t create the app, it did create the app market and infrastructure, which has been a runaway commercial success, adding in total about $60B to its bottom line. Apps are first cousins to SaaS systems, though they differ in a couple of significant

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Napster Nazguled the Music Biz, but What the Internet Tooketh Away, the Cloud Giveth Back

Napster Nazguled the Music Biz, but What the Internet Tooketh Away, the Cloud Giveth Back Once upon a time, there was a wonderful land of music, joy, and love. This land was known as “The Music Biz” and it was inhabited by handsome guy troubadours and gorgeous girl chanteuses who every day woke up and warbled beautiful songs into recording devices, which then transferred the tunes onto eldritch playing apparatuses made of tape, plastic and vinyl. If the people who listened to the tape, vinyl, and CDs found it pleasing, they bought large numbers of the musical devices, enriching the

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Research and Development 2017, Executive Summary

Complete Report Available to Softletter Subscribers The Softletter Benchmark 53 are all publicly-held companies and most of our basic business metrics are derived from documents these companies are legally required to provide to investors. (BTW, if you wondering why the report is showing 2015 results in 2017, the answer is that complete fiscal results for 2016 will only be available in the latter half of 2016 because some of our Benchmark 53 companies have fiscal calendars that run from June to June.) We have completely revamped our Benchmark 50, now the Benchmark 53, to reflect the profound changes the software industry

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Key Highlights from Softletter’s Software Company Staffing Report, Part II of II

The following information is excerpted from Softletter’s forthcoming Software Company Staffing Report. Very little information or data is available on this topic in the industry and given the recent controversy over such topics as outsourcing, H-1B, the relocation of jobs from the U.S. to international venues, the possible misuse of H-1B by companies such as Disney and Southern California Edison and the ongoing questions about how software companies staff up, we think this information very timely.  Both parts of this article will be open through the end of the year and then only be available to Softletter subscribers.) The Softletter 2016

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A Blueprint for Building the Virtual Company: A Review of The Invisible Organization by Mitch Russo, CEO of DiiDit

Purchase on Amazon The age of SaaS has reoriented thinking about how corporations should function and be structured. If an application can reside on servers scattered around the globe, a development group located overseas or on another continent, a customer service group operating out of Southeast Asia, and marketing communications provided by a bevy of temporary consultants and freelancers, what is the need for the traditional corporate model  of a big building packed with local employees managing and conducting business (particularly during the years of early growth) primarily from a single patch of real estate? In The Invisible Organization, Mitch

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Key Highlights from Softletter’s Software Company Staffing Report, Part I of II

Key Highlights from Softletter’s Software Company Staffing Report, Part I of II (The following information is excerpted from Softletter’s forthcoming Software Company Staffing Report. Very little information or data is available on this topic in the industry and given the recent controversy over such topics as outsourcing, H-1B, the relocation of jobs from the U.S. to international venues, the possible misuse of H-1B by companies such as Disney and Southern California Edison and the ongoing questions about how software companies staff up, we think this information very timely. This article will be open through the end of the year and then

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A SaaS Planning and Transition Tool For SaaS Companies

If you’re a SaaS company, you’re probably a major consumer of SaaS technology. Today’s cloud companies have access to a wide variety of tools and systems, including Email, SEO, marketing automation, project managers, social networking tools, sales contact management and on and on. It’s all available and in just about every case, SaaS systems offer flexibility and 24/7 connectivity that makes their usage not only useful, but just about mandatory. The Age of Corporate Servers and Desktops is drawing to a rapid end (at least until some major catastrophe shuts the web down for an extended period. Then we may

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MEET THE EDITORS AND EXPERTS

Rick Chapman

Find out more about Rick’s latest book, the latest edition of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters.

John Miller

John has been working in the IT industry since the 1980’s firstly as a Sales and Marketing Director including Techex a global distribution company, Olivetti, Norsk Data and Intergraph

He was a founder member of Delta Channel Services  back in 1995 and has since visited over 40 countries consulting, speaking at channel conferences and delivering training workshops

John has launched several SaaS based business, a Non Executive Director to several start ups and is based in the UK