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Operating Income 2016, The Softletter Benchmark 53 (Softletter subscriber-access only)

[et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” disabled=”off”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off”][et_pb_column type=”4_4″][et_pb_post_title admin_label=”Post Title” title=”on” meta=”on” author=”on” date=”on” date_format=”M j, Y” categories=”on” comments=”on” featured_image=”on” featured_placement=”below” parallax_effect=”on” parallax_method=”on” text_orientation=”left” text_color=”dark” text_background=”off” text_bg_color=”rgba(255,255,255,0.9)” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off”] [/et_pb_post_title][et_pb_text admin_label=”Operating Income 2016, The Softletter Benchmark 53, (Softletter subscriber access)” background_layout=”light” text_orientation=”left” use_border_color=”off” border_style=”solid” disabled=”off” border_color=”#ffffff”] About the Softletter Benchmark 53 We have completely revamped our Benchmark 50, now the Benchmark 53, to reflect the profound

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Zwivel: A Case of SaaS Making You Look Good (no, literally)

A Softletter Mobile Applications Business Case Study Company Zwivel LLC  HQ 45 Eisenhower Drive, Paramus, NJ  07652  Market/Industry Health Care/Cosmetic Medicine  Company Principals Gary D. Breslow, MD and CEO, Scott Kera, COO  Founded/Years in Business Founded 2012;  Launched January 2015  Company Development Type Privately held, privately funded  % of Revenue Growth Over Last Years 15 Notable Customers Rod Rohrich, MD, prominent plastic surgeon in Dallas, Texas and Editor of Journal of Plastic and Reconstructive Surgery, Grant Stevens, MD,  prominent plastic surgeon in California, Paul Nassif, MD, prominent facial plastic surgeon in California and star of TV show Botched, Yan Trokel, MD,  –

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Beyond SaaS: The Rise of the Device Independent Platform and the Portable Workspace, Part II of II

Merrill R. (Rick) Chapman, Softletter Managing Editor Who Will Build the Portable Workspace? There are three technology giants currently maneuvering for the strategic high ground in the platform war about to break out, Apple, Google, and Microsoft. Secondary players include Samsung, possibly a variant of Linux, or maybe an international contestant such as China’s COS (yet another Linux variant). Oracle in the past has dabbled in the OS market, but we suspect they’ll be focusing on snatching up key layers in the device independent stack, particularly anything to do with data and data interchange and the drive to “normalize the cloud,” as

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Beyond SaaS: The Rise of the Device Independent Platform and the Portable Workspace, Part I of II

How Will the Device Independent  Platform Be Built? Building the Portable Workspace Several different architectural models are now beginning to jostle for position in the architecture. They include: SaaS interfaces. Google and companies such as InfoStreet are examples of the SaaS approach. This model uses a browser to set up and maintain a cloud-based desktop. This approach has a great deal to recommend it, but browser-based applications can have performance and connectivity issues and often rely on underlying hardware to print, move files, etc. Also, browser-based applications are very different from hardware-specific smartphone apps written to the device. Running emulators

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Softletter Case Study: Selling When You’re Dancing SaaS to SaaS

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_post_title admin_label=”Post Title” title=”on” meta=”on” author=”on” date=”on” categories=”on” comments=”on” featured_image=”on” featured_placement=”below” parallax_effect=”on” parallax_method=”on” text_orientation=”left” text_color=”dark” text_background=”off” text_bg_color=”rgba(255,255,255,0.9)” use_border_color=”off” border_color=”#ffffff” border_style=”solid” /][et_pb_text admin_label=”Softletter Case Study: Selling When You’re Dancing SaaS to SaaS” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] SaaS companies are conspicuous consumers of SaaS services themselves; no great surprise since who better would know the value of the model? And it would seem logical to believe that one SaaS company selling to another would have natural advantages closing sales. That’s sometimes the case, but we’ve also researched many instances where SaaS firms have had their ears pinned back

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Swashbuckling Hero: SaaS Saves On Premise Firms from Piracy

You can mark the beginning of the modern software industry in the mid-70s, with the launch of the Apple II, TRS-80, and various CPM systems as coterminous with the dawn of software piracy. Copying software san license, permission, and payment has always been prevalent and ubiquitous in the business, with far more copies of MS DOS, WordStar, Lotus 123, and dBase II in use than were ever sold. The software industry’s public reaction to piracy has always been one of outrage and dismay,  Of course, as we wrote in In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters

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UnicornHRO: Pushing Past Professional Services in SaaS

UnicornHRO has roots that stretch all the way back to the infancy of modern software. The firm, which began in 1982 as Software Plus, was founded with venture funding, but failed to achieve more than modest growth until 1996, when Frank Diassi, the lead venture investor, took control and changed the company’s name to UnicornHRO. Diassi had originally invested in the firm based on a strong belief that human resources and payroll should be handled externally. (Thousands of American and international companies agree, as the business model of ADP, Paychex and other firms demonstrate.) To indicate how expensive a misstep

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Softletter Back Issue, September 25th, 2011

September 25th, 2011 Will SaaS and Virtualization Eat the Desktop and Transform IT? Advisory Board: SaaS and the Outsourcing Paradigm Shift Benchmarks: Key Highlights from Software Venture Capital Investments-Q2, 2011 Benchmarks: General and Administrative, 2010 SaaS: Four SaaS Integrated Business Analytics Systems to Consider Cardfile: Google+ Resources

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MEET THE EDITORS AND EXPERTS

Rick Chapman

Find out more about Rick’s latest book, the latest edition of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters.

John Miller

John has been working in the IT industry since the 1980’s firstly as a Sales and Marketing Director including Techex a global distribution company, Olivetti, Norsk Data and Intergraph

He was a founder member of Delta Channel Services  back in 1995 and has since visited over 40 countries consulting, speaking at channel conferences and delivering training workshops

John has launched several SaaS based business, a Non Executive Director to several start ups and is based in the UK