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Softletter Back Issue, August 25th, 2011

August 25th, 2011 * DonorCommunity: Doing Good in SaaS * Spiking Web Traffic with Online Polls * Benchmarks: Key Highlights from Flexera’s Software Usage and the Impact of the Global Recession, Part II of II SaaS: Channel Blockage and Steering: Lessons in Expectations * Cardfile: Higher End Online Survey Resources

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Softletter Back Issue, July 25th, 2011

July 25th, 2011  July 25th, 2011 Your Time is Up! What Do You Really Want? Getting to the Ask in the Sales Cycle Cool New Tools for E-Marketing Benchmarks: Key Highlights from Flexera’s Software Usage and the Impact of the Global Recession, Part I of II Content Rights in the Cloud Cardfile: Cloud Content Legal Rights Resources

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Softletter Back Issue, June 25th, 2011

June 25th, 2011 Inherited Health: Seeking Development Wellness Overseas Online Press Center Best Practices: A Primer for Software Publishers Benchmarks: Key Highlights from Catalyst Resources’ UI Design for SaaS Survey, Part II of II Best Practices in SaaS Customer Service, Part III of III Cardfile:Online PR Center Resources

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Softletter Back Issue, May 25th, 2011

May 25th, 2011 SaaS UI Design: Painting With a Different Palette Web Templates for Software Makers: A Fortune 500 Look on the Cheap Benchmarks: Key Highlights from Catalyst Resources’ UI Design for SaaS Survey, Part I of II Best Practices in SaaS Customer Service, Part II of III Cardfile: Private Social Network Resource

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Softletter Back Issue, March 25th, 2011

March 25th, 2011 The Darker Side of Social Media: Protecting Your Company From a “Domino’s Moment.” Summary Results from Softletter’s Pricing, Discounting and Billing Survey for SaaS Companies, Part II of II Adv Board:The Retail Epoch in Software Draws to a Close, Part I of II

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Softletter Back Issue, February 25th, 2011

February 25th, 2011 YouTube–Top Ten Free Software Business Uses Research: Summary Results from Softletter’s Pricing, Discounting and Billing Survey for SaaS Companies, Part I of II Adv Board: A Quick Cloud Dictionary

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Softletter Back Issue, November 30th, 2010

November 30th, 2010 Feature: This Time, the Contract’s Our On You by Merrill R. Chapman. Article on new tax laws Research: Summary Results from the Softletter Social Marketing Survey for Software Companies, Part III of IV Cardfile: Wage and Hour Resources

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Softletter Back Issue, November 15th, 2010

November 15th, 2010 Feature:  Rules of Engagement by Merrill R. Chapman Research: Summary Results from the Softletter Social Marketing Survey for Software Companies, Part II of IV Benchmarks: Operating Income Per Employee, 2009

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Softletter Back Issue, October 31st, 2010

October 31st, 2010 Feature: The PC Desktop – The Final Frontier by Merrill R. Chapman Research: Summary Results from the Softletter Social Marketing Survey for Software Companies, Part I of IV Benchmarks: Operating Income, 2009

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MEET THE EDITORS AND EXPERTS

Rick Chapman

Find out more about Rick’s latest book, the latest edition of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters.

John Miller

John has been working in the IT industry since the 1980’s firstly as a Sales and Marketing Director including Techex a global distribution company, Olivetti, Norsk Data and Intergraph

He was a founder member of Delta Channel Services  back in 1995 and has since visited over 40 countries consulting, speaking at channel conferences and delivering training workshops

John has launched several SaaS based business, a Non Executive Director to several start ups and is based in the UK