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Core Business Metrics 2019

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Swashbuckling Hero: SaaS Saves On Premise Firms from Piracy

You can mark the beginning of the modern software industry in the mid-70s, with the launch of the Apple II, TRS-80, and various CPM systems as coterminous with the dawn of software piracy. Copying software san license, permission, and payment has always been prevalent and ubiquitous in the business, with far more copies of MS DOS, WordStar, Lotus 123, and dBase II in use than were ever sold. The software industry’s public reaction to piracy has always been one of outrage and dismay,  Of course, as we wrote in In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters

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UnicornHRO: Pushing Past Professional Services in SaaS

UnicornHRO has roots that stretch all the way back to the infancy of modern software. The firm, which began in 1982 as Software Plus, was founded with venture funding, but failed to achieve more than modest growth until 1996, when Frank Diassi, the lead venture investor, took control and changed the company’s name to UnicornHRO. Diassi had originally invested in the firm based on a strong belief that human resources and payroll should be handled externally. (Thousands of American and international companies agree, as the business model of ADP, Paychex and other firms demonstrate.) To indicate how expensive a misstep

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Softletter Back Issue, September 25th, 2011

September 25th, 2011 Will SaaS and Virtualization Eat the Desktop and Transform IT? Advisory Board: SaaS and the Outsourcing Paradigm Shift Benchmarks: Key Highlights from Software Venture Capital Investments-Q2, 2011 Benchmarks: General and Administrative, 2010 SaaS: Four SaaS Integrated Business Analytics Systems to Consider Cardfile: Google+ Resources

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Softletter Back Issue, August 25th, 2011

August 25th, 2011 * DonorCommunity: Doing Good in SaaS * Spiking Web Traffic with Online Polls * Benchmarks: Key Highlights from Flexera’s Software Usage and the Impact of the Global Recession, Part II of II SaaS: Channel Blockage and Steering: Lessons in Expectations * Cardfile: Higher End Online Survey Resources

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Softletter Back Issue, July 25th, 2011

July 25th, 2011  July 25th, 2011 Your Time is Up! What Do You Really Want? Getting to the Ask in the Sales Cycle Cool New Tools for E-Marketing Benchmarks: Key Highlights from Flexera’s Software Usage and the Impact of the Global Recession, Part I of II Content Rights in the Cloud Cardfile: Cloud Content Legal Rights Resources

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Softletter Back Issue, June 25th, 2011

June 25th, 2011 Inherited Health: Seeking Development Wellness Overseas Online Press Center Best Practices: A Primer for Software Publishers Benchmarks: Key Highlights from Catalyst Resources’ UI Design for SaaS Survey, Part II of II Best Practices in SaaS Customer Service, Part III of III Cardfile:Online PR Center Resources

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Softletter Back Issue, May 25th, 2011

May 25th, 2011 SaaS UI Design: Painting With a Different Palette Web Templates for Software Makers: A Fortune 500 Look on the Cheap Benchmarks: Key Highlights from Catalyst Resources’ UI Design for SaaS Survey, Part I of II Best Practices in SaaS Customer Service, Part II of III Cardfile: Private Social Network Resource

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Softletter Back Issue, March 25th, 2011

March 25th, 2011 The Darker Side of Social Media: Protecting Your Company From a “Domino’s Moment.” Summary Results from Softletter’s Pricing, Discounting and Billing Survey for SaaS Companies, Part II of II Adv Board:The Retail Epoch in Software Draws to a Close, Part I of II

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MEET THE EDITORS AND EXPERTS

Rick Chapman

Find out more about Rick’s latest book, the latest edition of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters.

John Miller

John has been working in the IT industry since the 1980’s firstly as a Sales and Marketing Director including Techex a global distribution company, Olivetti, Norsk Data and Intergraph

He was a founder member of Delta Channel Services  back in 1995 and has since visited over 40 countries consulting, speaking at channel conferences and delivering training workshops

John has launched several SaaS based business, a Non Executive Director to several start ups and is based in the UK