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Softletter Back Issue, October 15th, 2009

October 15th, 2009 Summary Results from the Softletter 2009 Telesales Compensation and Efficiency Survey , Part III of IV Legal: Ambulance Chasing and the Cloud by Michael Whitener of VistaLaw, Part I of II Cardfile: Kano Analytics Resources

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Softletter Back Issue, September 30th, 2009

September 30th, 2009 Summary Results from the Softletter 2009 Telesales Compensation and Efficiency Survey , Part II of IV Prudent M&A by Robert Chalfin of the Chalfin Group, Part II of II Cardfile: Pareto Analytics Resources

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Softletter Back Issue, September 15th, 2009

September 15th, 2009 Summary Results from the Softletter 2009 Telesales Compensation and Efficiency Survey, Part I of IV Mobile Marketing as a Marketing Tool, Part III of III Prudent M&A by Robert Chalfin of the Chalfin Group, Part I of II Cardfile: Sales Analytics Resource

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Softletter Back Issue, August 31st, 2009

August 31st, 2009 Virtual Trade Shows—They’re New, They’re Hot, They’re Boring, You May Want to Hold One Mobile Marketing as a Marketing Tool, Part II of III Benchmarks: Sales and Marketing, 2008 What Should Your SaaS SLA Look Like? More Mobile E-mail Marketing Resources

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Softletter Back Issue, August 15th, 2009

August 15th, 2009 How to Make Money in Open Source (Charge) Mobile Marketing as a Marketing Tool, Part I of III Benchmarks: Days Sales Outstanding, 2008 Protecting Precious Data in SaaS Deals Mobile E-mail Marketing Resources

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Softletter Back Issue, July 31st, 2009

July 31st, 2009 Software + Services: A Study in Success Twitter as a Marketing Tool Benchmarks: Benchmarks: Revenue Per Employee, 2008 Customization in SaaS: Drawing a Line in the Sand, Part II of II Yet More Twitter Campaign and Marketing Resources

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Softletter Back Issue, July 15th, 2009

July 15th, 2009 The Community of Users: A Concept Whose Time is Coming, Part II of II A Quick Twitter Tutorial, Part II of II Benchmarks: Operating Income Per Employee, 2008 Customization in SaaS: Drawing a Line in the Sand, Part II of II

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Softletter Back Issue, June 30th, 2009

June 30th, 2009 The Community of Users: A Concept Whose Time is Coming, Part I of II A Quick Twitter Tutorial, Part I of II Benchmarks: Operating Income, 2008 Software Reseller Agreements: SAAS vs Traditional

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Softletter Back Issue, June 15th, 2009

June 15th, 2009 The Convergence Syndrome: Google, Chrome, Apple, Microsoft The Innovation Trap: The Challenge of Innovation at Smaller Software Firms, Part II of II Benchmarks: General and Administrative, 2008 Software License Agreements: SaaS vs Traditional

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Softletter Back Issue, May 31st, 2009

May 31st, 2009 SaaS Multi-Tenancy: The Business Case, Part II of II The Innovation Trap: The Challenge of Innovation at Smaller Software Firms, Part I of II Benchmarks: Research and Development, 2008 The Current Software M&A Climate: Software Sellers Have Left the Building, Part II of II

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MEET THE EDITORS AND EXPERTS

Rick Chapman

Find out more about Rick’s latest book, the latest edition of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters.

John Miller

John has been working in the IT industry since the 1980’s firstly as a Sales and Marketing Director including Techex a global distribution company, Olivetti, Norsk Data and Intergraph

He was a founder member of Delta Channel Services  back in 1995 and has since visited over 40 countries consulting, speaking at channel conferences and delivering training workshops

John has launched several SaaS based business, a Non Executive Director to several start ups and is based in the UK