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Softletter Back Issue, July 31st, 2009

July 31st, 2009 Software + Services: A Study in Success Twitter as a Marketing Tool Benchmarks: Benchmarks: Revenue Per Employee, 2008 Customization in SaaS: Drawing a Line in the Sand, Part II of II Yet More Twitter Campaign and Marketing Resources

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Softletter Back Issue, July 15th, 2009

July 15th, 2009 The Community of Users: A Concept Whose Time is Coming, Part II of II A Quick Twitter Tutorial, Part II of II Benchmarks: Operating Income Per Employee, 2008 Customization in SaaS: Drawing a Line in the Sand, Part II of II

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Softletter Back Issue, June 30th, 2009

June 30th, 2009 The Community of Users: A Concept Whose Time is Coming, Part I of II A Quick Twitter Tutorial, Part I of II Benchmarks: Operating Income, 2008 Software Reseller Agreements: SAAS vs Traditional

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Softletter Back Issue, June 15th, 2009

June 15th, 2009 The Convergence Syndrome: Google, Chrome, Apple, Microsoft The Innovation Trap: The Challenge of Innovation at Smaller Software Firms, Part II of II Benchmarks: General and Administrative, 2008 Software License Agreements: SaaS vs Traditional

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Softletter Back Issue, May 31st, 2009

May 31st, 2009 SaaS Multi-Tenancy: The Business Case, Part II of II The Innovation Trap: The Challenge of Innovation at Smaller Software Firms, Part I of II Benchmarks: Research and Development, 2008 The Current Software M&A Climate: Software Sellers Have Left the Building, Part II of II

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Softletter Back Issue, May 15th, 2009

May 15th, 2009 SaaS Multi-Tenancy: The Business Case, Part I of II Twelve Tips for Creating and Filming Video, Part II of II Benchmarks: Q1 2009 Venture Capital Investments The Current Software M&A Climate: Software Sellers Have Left the Building, Part I of II Social Media Resources

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Softletter Back Issue, April 30th, 2009

April 30th, 2009 The 2009 Softletter Direct Sales Compensation and Efficiency Survey: Summary Results, Part II of II Twelve Tips for Creating and Filming Video, Part I of II Do Stock Options Still Matter?

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Softletter Back Issue, March 31st, 2009

March 31st, 2009 Software and the Recession: The VC View Seven Tips for Taming B2B HTML E-mail Newsletters Benchmarks: Chief Financial Officer Compensation, 2008 Why Enterprise SaaS Is No Slam Dunk, Part II of II HTML Newsletter and E-mail Formatting Resources

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Softletter Back Issue, March 15th, 2009

March 15th, 2009 Develop Your SaaS Strategy Now How To “Upsell” On The Web—A Case History Benchmarks: Profit Margins on Services, 2008 Why Enterprise SaaS Is No Slam Dunk, Part I of II Landing Page Resources

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MEET THE EDITORS AND EXPERTS

Rick Chapman

Find out more about Rick’s latest book, the latest edition of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters.

John Miller

John has been working in the IT industry since the 1980’s firstly as a Sales and Marketing Director including Techex a global distribution company, Olivetti, Norsk Data and Intergraph

He was a founder member of Delta Channel Services  back in 1995 and has since visited over 40 countries consulting, speaking at channel conferences and delivering training workshops

John has launched several SaaS based business, a Non Executive Director to several start ups and is based in the UK